Drive growth & premium positioning of Warsteiner Premium German Beer launched in 2018. Launch of world's most valuable beer brand Budweiser in Nepal Beer in the premium segment.Cater to the mass segment of beers with an asortment of locally developed domestic brands Namaste Classic Lager, Namaste Strong, Mountain Ice and Hatti 8.Upscale beer drinking occassions with world's most iconic brand Corona Extra.

Drive the Clear Spirits segment Portfolio towards new industry benchmark.As market leader of this segment with Nepal's most loved Vodka brand Ruslan, there lies the challenge to constantly refresh the brand with innovative Packaging and brand extensions that resonate with changing lifestyles of the consumers, connect with these consumers in much deeper level, activate multi facet channels & create strong bonding with trade partners.For this one requires acumen of business &… Show more Drive the Clear Spirits segment Portfolio towards new industry benchmark.As market leader of this segment with Nepal's most loved Vodka brand Ruslan, there lies the challenge to constantly refresh the brand with innovative Packaging and brand extensions that resonate with changing lifestyles of the consumers, connect with these consumers in much deeper level, activate multi facet channels & create strong bonding with trade partners.For this one requires acumen of business & industry, feel the pulse of consumers, identify gaps within and outside company, knack of converting data into information and most importantly transform information into consumer & business insights to drive the segment strategy.This can only come with close professional relationship with Agencies, Media, Vendors, Research wings, Focused consumer groups, Digital media handlers etc. At the same time be the balancing act between all cross functional departments specially Sales, Commercial & Procurement among others. Show less

Responsible for developing and executing Global & Local plans for assigned Samsung products in Mobile business to meet company objectives & goals by defining strategies & product management, New Product launch plans, Implementing marketing plans, Promotions & Media plans. Interaction with agencies, operators, distributors, Analysis of sales trends and others by using innovative marketing strategies to achieve sales target & raise product awareness & market share.Developing Pricing… Show more Responsible for developing and executing Global & Local plans for assigned Samsung products in Mobile business to meet company objectives & goals by defining strategies & product management, New Product launch plans, Implementing marketing plans, Promotions & Media plans. Interaction with agencies, operators, distributors, Analysis of sales trends and others by using innovative marketing strategies to achieve sales target & raise product awareness & market share.Developing Pricing strategies across product category by understanding & analyzing category dynamics, deriving consumer insights & forecasting consumer trend in alignment with global market trends & insights.Developing and implementing strategy to grow sales ,market share and branding.Implementing and overseeing all marketing initiatives within assigned product category including launching of new products and managing product lifecycle.Responsible for being a bridge across a cross-functional team , working closely with sales and other functions to ensure that support the company’s overall strategy, goal and deliver winning products as well as work with Distributors/ Operators/ Promotion partners throughout the business involved. Show less

Lead the team of Brand Marketing to revive the once number one brand Mayos & other snacks portfolio including the launch of Aroy Prawn Crackers & many others.- Rebranding & Relaunch of Mayos Instant Noodles with 360 degree Activation

Lead the Marketing & Communication team of Him Electronics, manufacturer & distributor of Samsung, Himstar, Bajaj, Timex and IndoAsian brands for Nepal.

Lead the Brand team of Tuborg and San Miguel for Nepal.Development of Strategies and commercial planning for both the brands across the country. Development of Brand Portfolio long term strategies, Brand plans, Innovation pipeline based on core Research and Consumer & Customer Insights.Ideated, Conceptualized based on Consumer insights, Implemented and Supervised various teams of Brand Activations, Media Agencies, BTL agencies, Ground Handling, Medias, Digital medias, Local… Show more Lead the Brand team of Tuborg and San Miguel for Nepal.Development of Strategies and commercial planning for both the brands across the country. Development of Brand Portfolio long term strategies, Brand plans, Innovation pipeline based on core Research and Consumer & Customer Insights.Ideated, Conceptualized based on Consumer insights, Implemented and Supervised various teams of Brand Activations, Media Agencies, BTL agencies, Ground Handling, Medias, Digital medias, Local Coordinators etc for the successful completion of Tuborg's Biggest and Loudest Music Activation accross 30 different cities all Nepal, Tuborg Stage Let's Get Loud in 2013. Show less

Re-launch of Carlsberg Brand in India, Re-positioning of Carlsberg across the Indian market.

Major Responsibilities : · Developing Core Strategies for Brand Development · Developing, planning and implementing Thematic Campaigns for the brand as and when needed · Developing and Executing Promotional Campaigns · Planning and Executing Brand Budget and Brand Plans · Activation and Supervision of all Brand related Activities · Assisting Marketing Manager in the identification and development of business building ideas and works… Show more Major Responsibilities : · Developing Core Strategies for Brand Development · Developing, planning and implementing Thematic Campaigns for the brand as and when needed · Developing and Executing Promotional Campaigns · Planning and Executing Brand Budget and Brand Plans · Activation and Supervision of all Brand related Activities · Assisting Marketing Manager in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria. Show less

Brand Activation Manager · Developing Core Strategies for Brand Activation for regional markets · Developing Activation planning for regional markets according to the brand standing and brand health · Developing, planning and implementing Thematic Activation campaigns for all brands at regional level · Supervision of brand related activities across markets and channels for all… Show more Brand Activation Manager · Developing Core Strategies for Brand Activation for regional markets · Developing Activation planning for regional markets according to the brand standing and brand health · Developing, planning and implementing Thematic Activation campaigns for all brands at regional level · Supervision of brand related activities across markets and channels for all brands Show less

Major Responsibilities : · Developing Core Strategies for Brand Development · Developing, planning and implementing Thematic Campaigns for the brand as and when needed · Developing and Executing Promotional Campaigns · Planning and Executing Brand Budget and Brand Plans · Activation and Supervision of all Brand related Activities · All brand related activities encompassing media coordination, advertisements, agency… Show more Major Responsibilities : · Developing Core Strategies for Brand Development · Developing, planning and implementing Thematic Campaigns for the brand as and when needed · Developing and Executing Promotional Campaigns · Planning and Executing Brand Budget and Brand Plans · Activation and Supervision of all Brand related Activities · All brand related activities encompassing media coordination, advertisements, agency coordination, designing, promotions, events, research & development, procurement of materials, understanding and implementation of international code of Carlsberg Denmark, periodic report preparations and submission of brand activities and events. · Coordinating and interacting with sales team of the company, all over Nepal to implement the brand related activities as per the marketing plan · Assisting Marketing Manager in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria. Show less