Savannah V. Email & Phone Number

London, Gb

London, Gb

Berlin, Berlin, De

New York, New York, Us

New York, New York, Us

New York, New York, Us

New York, Ny, Us

• Strategized and published 70 international digital display campaigns with high-intent targets on Google, Facebook and Instagram to increase organizer acquisition by 15%• Partnered with engineering and product team to build weekly email marketing campaigns using JSON and HTML code in Braze that totaled over $6,000 in monthly revenue; ran A/B tests to identify top performing subject lines, design layouts and event bookings; used KPI’s to refine CRM strategy• Identified highly ranked SEM search terms to build hyper-targeted audience lists that grew relevancy score of social campaigns by 53% and directed 600 viewers to respective landing page

New York, Ny, Us

• Conceptualized and pitched a five-page UGC campaign proposal that detailed goals to engage Meetup members and increase conversion to social media team; plan resulted in 415 users posting to Instagram using the hashtag #MyMeetupMoment • Streamlined marketing performance data by standardizing UTM nomenclature across Google, Facebook, Instagram, LinkedIn and Pinterest; enhanced processes for data tracking and mining in Google Analytics • Quantified monthly marketing spend in excel, which totaled an upward of $200,000; evaluated cost to provide recommendations for regression• Conceived and presented Q4 earned media plan to PR Director by analyzing media landscape; created targeted media list using Cision

New York City, Ny, Us

• Pioneered and designed email marketing plan with targeted channels to increase email engagement rate by 14.28% • Spearheaded email campaigns across NBC News Learn; augmented open rate by 5% by using targeted key words in the subject line and preview subject; shared weekly KPI’s with team; led monthly newsletter strategy meetings• Engineered and tested automations using Sailthru lifecycle optimizer to assess how NBC can best market subscriber base • Collaborated with NBC’s TODAY and Parent Toolkit brand; strategized TODAY Instagram takeover to market and promote NBC’s ‘Get Healthy’ original video content

New York, Us

• Managed Investopedia’s marketing email campaigns across Academy Webinar; built and strategized each campaign• Grew conversion rate by 13% and net sales by 19% using e-marketing and martech to coordinate holiday email campaigns and related pop-up ads that drove recipients to purchase Academy Courses, which generated $30,000 in revenue over three days• Developed mock drip campaign by identifying triggers, crafting intent message to user and measuring risk/success of strategy to increase paid marketing revenue• Ran A/B tests using quantitative data and sample hypotheses to enhance user experience and strengthen marketing performance• Edited email HTML using Scratchpad and Adobe Dreamweaver; wrote email content; QA’d each email view for desktop and mobile devices using Litmus• Mined and analyzed weekly campaign and e-commerce data using Sailthru and Shopify; managed excel spreadsheet; presented findings to team in weekly 3x3 meetings