Crm Manager
CurrentI am responsible for engaging with Satispay's Merchant base, driving exponential and efficient growth.Specifically:- Translate business goals into CRM program objectives and strategies that help extracting value from the existing Merchants- Lead Retention Strategy: create and execute onboarding, retention and engagement campaigns that are meaningful and relevant to every merchant, according to their size and peculiarities- Gather actionable insights to understand our merchant base needs and untapped opportunities- Proactively ideate and propose new approaches for compelling merchant engagement programmes to accompany growth through lead generation and conversion maximization, while promoting growth sustainability- In synergy with Business Development department look for new opportunities to increase effectiveness and efficiency- In Collaboration with Tech department, design and develop journeys and channels orchestration to achieve CRM objectives- In collaboration with Business Intelligence department develop segments based on Merchants behaviour, continually measure, monitor and drive improvement in programme approaches- Coordinate with internal and external stakeholder- Manage a CRM specialist team member