Saxon Shirley Email & Phone Number

Bozeman, Montana, Us

Bozeman, Montana, Us

Bozeman, Montana, Us

Lead communicator in Asia Pacific, creating awareness and managing relationships with key audiences (banks, credit issuers, insurers and investors) and influencers (media, analysts, regulators) in all countries. Partner with colleagues in field marketing, sales, and leadership to develop priority messages and identify targets that will support the company’s regional growth goals. Serve as a member of the Asia Pacific Leadership Team, a small team that drives business strategy to meet revenue objectives.

New York, Ny, Us

Roles and Responsibilities• Working as the head of the Technology Practice in Singapore leading a team of eight consultants and managing a roster of significant multi-market accounts. I provide senior counsel to technology clients but also to a range of clients increasingly impacted by technology across life-sciences, nutrition, telecommunications, construction and social media.• Currently managing the Microsoft account across the Asia Pacific regional function and driving its PR function to enable its subsidiaries through content creation and delivery, best practices and strategic planning. This role also sees me working in unison with Weber Shandwick's global Microsoft teams to execute PR in the field for selected business groups at Microsoft. In my role as the regional customer relationship lead, I help to integrate the activities between Asia and HQ as well as our colleagues in EMEA and North America. • Developing internal communications efforts in the Singapore office via adoption of digital and social technologies. Seeking best-of-breed solutions to working with distributed teams.Achievements• Launched Windows 8 in APAC - Over 150 media and influencers, a dozen industry analysts, nearly a hundred customers and partners, and 700 consumers from seven countries across the region attended the launch event in Singapore. Weber Shandwick secured high level interviews for regional Microsoft executives with global top tier broadcast media, including CNBC Asia, Bloomberg TV and Channel NewsAsia. In only two weeks since the launch, APAC breached the millennium mark in news coverage, generating 1213 clippings from the Regional Hub Launch Event in Singapore, Australia and Korea’s launch event, as well as from media briefings across the region.

New York, Ny, Us

Joined the Weber Shandwick Sydney office to work on a mix of Technology and Consumer accounts. Became acting Vice President of Consumer for six months and lead a team of eight consultants as well as the Vodafone team and account. Other clients included Hagemeyer, William Grant & Sons, Weight Watchers, Nestle, Nespresso, Olympus, Global Hotel Alliance, Lipton Ice Tea and realestate.com.au

Sydney, Nsw, Au

Roles and ResponsibilitiesAt Wilkinson and its FMCG sub-brand Woosh, I worked for clients across a wide variety of sectors including Jackgreen Energy (environmental), TOPFIELD, HCL (technology), JB Global, Homesafe, Bartercard (financial), Le Rêve, Universal, Bass & Flinders (consumer), Platinum Pursuits, JMC private college (education) and Travel Compensation Fund, Zuji (travel). Wilkinson Group is the lead Asia Pacific agency for the IPREX network, one of the world’s largest public relations corporations, made up of leading, independent PR agencies in major markets worldwide. • Hired as part of Senior Management team to bring big agency experience and ideas to the company and to grow its scope beyond its historical focus on corporate affairs and crisis work. The role was created for me to reflect my focus on delivering an improved offering for lifestyle/consumer clients as well as building the company’s digital firepower across all client accounts. • Managed a small team of junior staff members and implemented numerous agency proceduresAchievements• Devised and delivered proposal to win TOPFIELD business, the market-leader in the PVR market in Australia. This culminated in the company’s most successful PR campaign to date, a Guinness World Record stunt that demonstrated the product capabilities by challenging football fanatics to watch more than 87 hours of soccer during the FIFA 2010 World Cup. The campaign resulted in 298 TV, radio, print and online clips across 20 countries.• Managed the media relations campaign for online travel retailer Zuji, the Australian arm of Travelocity when they dropped their booking fees. The campaign doubled the number of bookings on the site within four weeks.• Drove re-brand of company via design and production of new website.This also involved a media launch campaign and the roll-out of other internal tools such as a company-wide wiki.

Silverwater, New South Wales, Au

Roles and Responsibilities• Worked as Associate Director in the established PR firm Spectrum Communications, which represents major global and Australian technology companies. At Spectrum, my clients have included established corporations such as Google, YouTube, Acer, MessageLabs, Teradata, Business Objects and Intel; as well as challenger brands and start-ups such as Gizmo, 3RD Sense, IDEAS International and AIMIA. • Promoted to Senior Management team and position of Associate Director. The role was created for me to reflect my focus on growing the digital practise of the agency, as well as driving new business for the company’s digital/consumer arm – SpectrumLife. Achievements• Helped to win the Google PR account in Australia, seen locally as the biggest industry coup of 2007. Our winning proposal was taken to Mountain View, California and shown to the department heads as an outstanding example of strategy and creative execution.• Planned and executed successful product launches, promotions and events for Google, including Street View in Australia. This was the most popular site launch ever by Google globally, measured by visitor numbers in August 2008.• Developed a pro-bono six month PR campaign for the AIMIA awards,involving traditional media relations and event work with social media. The campaign was a highly commended finalist in the 2009 Public Relations Institute of Australia, Golden Target Awards.• Planned and executed PR launch for 3RD Sense, Australia’s largest independent casual games developer in January 2009. The global coverage in the US, UK, Europe, India and Australia has seen the company’s website traffic more than double to 2 million global visitors a month.• Assisted the Blu-Ray Working Group in Australia to defeat HD-DVD in the local market. Our launch event helped establish Blu-Ray as the definitive high-definition format nationwide and divert momentum from the competitor.

Roles and Responsibilities• Worked as an agency account manager and specialist marketeer in IT, audio/visual technologies, digital media and related industries. Provided client services for Sony Professional and Business Solutions, Autodesk Media and Entertainment and a range of smaller IT and DCC (Digital Content Creation) businesses. • For Sony BSD, I helped them to develop communications strategies to enhance their reputation in their key B2B markets. This was achieved through market research, media relations, event management and targeted customer communications. • One of my key functions for the client was to co-write, edit and produce ‘SCAN’; a quarterly, 16 page magazine promoting their range of products and services. This helped to enhance the reputation of Sony’s professional cameras, VTRS, monitors, switchers, microphones and other products. • For Autodesk Media and Entertainment I managed PR activities around a corporate rebrand, two company acquisitions and a push into the new markets of print, manufacturing and architecture. I also produced campaigns and tours across the Asia/Pacific region to promote the use of Autodesk products on local projects, such as the Australian blockbuster film, ‘Wolf Creek’. Achievements• Improved quality and content in Sony's SCAN magazine by leveraging relationships with quality suppliers and personal contacts in the post-production industry. The enhanced product lead to further contract wins with Sony. • Successfully negotiated sponsorship deals and marketing costs for clients, that resulted in master sessions and mixer events generating significant sales leads for the companies.• Developed close ties with relevant media and government bodies such as AFTRS, Austrade, AusFilm and the NSW Film and Television Office.

Responsible for marketing strategy to support Alias Systems software sales in Australia. Alias are one of the world's leading innovators of 3D graphics technology, for the film, video, game development, interactive media, industrial design and visualization markets. These solutions include the Maya® software product line for the entertainment industry, StudioTools™ and PortfolioWall™ software product lines for the design industry, and Alias SketchBook Pro™ a sketching, annotating and presentation software application for the Tablet PC and Wacom Tablet.

Rosebery, Nsw, Au

Spearheaded new business for the company. Won two significant contracts in the new market of Singapore, and acted as sole producer to deliver successfully both projects.Responsible for promotional strategy2004 World Promax Awards – Gold - Promo Animation - "Studio D" Opener - Walt Disney Television Singapore

Moore Park, Nsw, Au

• Animal Logic is Australia’s premiere visual effects house having worked on such films as Happy Feet, Moulin Rouge and The Matrix. Roles and Responsibilities• As part of their in-house communications team I helped to publicise their work in film, commercials and new media to a global audience.• Responsible for promotional strategy including editorial and publicity, sponsorship, advertising, media buying and corporate relations.• Responsible for content generation and production including speech writing, direction of A/V material, festival and event representation and writing/editing the Animal Logic website (www.animallogic.com)• Helped to develop and launch Animal Logic’s interactive and design division – PLAY as well as market their Scanning and Recording services to filmmakers in India, China and other parts of AsiaAchievements• Proposed, devised and produced a ‘behind the scenes’ featurette on the company’s work for inclusion on the best-selling Moulin Rouge DVD.

Los Angeles, Us

Roles and Responsibilities• Researched entertainment news from a variety of sources including international feeds, local sources and internet. • Created new segments for the show. Interviewed, produced, wrote and edited some six minutes of primetime television each week.Achievements• Secured a number of ‘exclusives’ on the release of “Star Wars: The Phantom Menace” for the program. These led to a large advertising spend contract for Network Ten from Pepsi and KFC, the main sponsors of the movie in Australia.• Helped to deliver a ‘near live’ show for the big E!News annual ‘celebrity’ party sponsored by Head & Shoulders Shampoo.• Interviewed numerous celebrities including Kylie Minogue, Natalie Imbruglia, Elmo, Mark Wahlberg, and Heath Ledger, produced segments from these interviews for the show.

Bachelor Of Arts, Majors Theatre/Film And Performance Studies

Education record