Sayali Gaidhani Email & Phone Number

Toronto, On, Ca

Vaughan, Ontario, Canada

Toronto, Ontario, Canada

Spearheaded brand strategy and comprehensive marketing efforts for leading brands within Board Games category to achieve brand financial goals. Portfolio included classic games such as Monopoly, Jenga, Scrabble, Connect 4 etc.•Spearheaded the development and execution of strategic annual business plans for Hasbro Gaming, aligning with global brand vision to drive substantial growth, achieving #1 market share for Monopoly through strategic media investments.•Cross-functional collaboration in launching 'Twister Air,' resulting in a 78% brand POS growth, showcasing strong project management and execution excellence.•Managed the marketing budget effectively, optimizing spend across campaigns to maximize ROI and achieve sales targets.•Initiated and managed a successful 360-degree consumer insights-based marketing campaign 'Big Value Big Fun' with Uber Eats, generating an incremental $Xmillion in revenue, demonstrating expertise in integrated marketing communications.•Ideated and executed Monopoly $5 off Coupon program for Walmart leading to strong in-store activation and visibility and delivered 13% redemption.•Partnered with cross-functional teams and cultivated strong relationships with internal and external partners - North American commercial team, US marketing, Integrated Marketing Team, Sales, planning, insights and analytics, media agency etc.to brief and execute product launches, marketing plans, tracking ROI, and optimizing spend to drive brand visibility and conversion.•Owned the P&L for Hasbro Gaming, consistently delivering profitable growth. Monitored and reported on business results/brand performance at SKU level against key competitors providing insights and recommendations for improvement.•Led customer presentations during Spring and Fall Previews. Presented Hasbro Gaming portfolio to all key retailers such as Walmart, Toys R Us, Canadian Tire, Mastermind Toys, Loblaws etc.

India

Mumbai Area, India

• Drove the successful market entry and growth of international toy brands (e.g., Paw Patrol, L.O.L Surprise) by crafting and executing innovative marketing strategies, including digital media campaigns achieving 100M+ impressions.• Pioneered the Product Innovation team, successfully launching over 100 SKUs, driving significant revenue growth and market penetration, highlighting a strong foundation in new product development, strategic market entry and team leadership. • Managed end-to-end marketing programs, from pre-planning and execution to post-campaign reporting, ensuring all departments were aligned.• Led the development of marketing asset toolkits and style guides for TV, social media, Digital Media, E-commerce, flyers, print/digital, retail merchandising, product websites, landing pages etc. Managed relationships with media partners and agencies, ensuring efficient collaboration and maximizing campaign effectiveness.• Developed workflows and processes for new marketing systems, enhancing campaign effectiveness and efficiency.• Built and maintained strong relationships with retail vendors, creating bespoke marketing programs that met business objectives.• Led customer presentations for new product portfolio and marketing strategies and insights to retailers such as Amazon, Hamleys, Toys R Us, etc. effectively communicating complex media concepts.• Managed and coached team members, fostering a culture of collaboration, growth, and high performance

Mumbai Area, India

• Implemented strategic marketing campaigns for luxury spirit brands imported by Sula –LOUIS XIII, Remy Martin, Mount Gay Rum, Cointreau, Bruichladdich, The Botanist, Beluga Vodka, etc.• Successfully launched Beluga Cocktail Masters India 2018 - a bartender cocktail-making competition. Participation from 200+ bartenders and 50+ outlets driving brand POS +60%.• Enhanced brand presence across luxury outlets nationwide through innovative visibility strategies and partnerships. Dressed 30+ 5-star outlets with LOUIS XIII Perfect Pour display and menu across India.

Mumbai Area, India

Mumbai, Maharashtra, India

Nasik Area, India

• Developed yearly marketing calendar with a key focus on BTL and digital marketing strategy for the hospitality business.• Online Reputation Management (ORM) of hospitality outlets and events on TripAdvisor, Zomato, Justdial, etc. Achieved No.1 Rank on TripAdvisor. 4.2 Rating on Zomato.• Project head for the merchandise bazaar and activity section at SulaFest (Annual harvest and music festival) from 2016 to 2019, a testament to strong event management skills. • Re-positioned Amphitheatre at Sula as a destination wedding venue via promotions across outdoor media, TV, Social and Print ads. Delivered 100% growth and hosted 80 weddings in 2017.

Mumbai

Managing projects for Abu Dhabi Commercial Bank, HSBC India, South Australia Tourism Council, First Gulf Bank, Loop Mobile, Bajaj Auto and Vedanta ResourcesKey Tasks & Responsibilities:• Interacting with the clients to identify their advertising requirements• Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget• Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies• Negotiating with clients and agency staff about the details of campaigns• Presenting creative work to clients for approval or modification• Handling budgets, managing campaign costs and invoicing clients• Monitoring the effectiveness of campaignsProjects undertaken:• ADCB: E-mailers, ATM Screens, Website and Media Banners, Web Applications, Android and iPhone App, Website Maintenance etc.• Social Media Management for South Australia Tourism Council.• Website Maintenance for First Gulf Bank, Loop Mobile and Bajaj Auto• HSBC India: Banner campaigns, ATM Screens, E-mailers, developing Web pages etc. • Simplylife: Responsive Website, Media campaign, E-mailers etc.

Mumbai Area, India

Managing projects for Yahoo India. Worked on digital campaigns for various brands advertising on Yahoo India. Key tasks and responsibilities: • Client relationship management • Understanding briefs and executing them in the most creative yet solution-oriented manner possible• Preparing analytics reports• Ensuring smooth functioning of day to day operations• Undertaking administration tasksProjects Undertaken:• Accenture Innovation Jockeys 2 • Coke Crazy for good • Nokia lumia: See more• Flickr Colours of India• Snicker’s cricket quiz

Master Of Business Administration (Mba), Marketing

Wset Level 2, Wine And Spirits

Bachelor Of Commerce (B.Com.), Cost Accounting