Summary: Relaunched an established tech brand, with a new, energetic voice & energy.- Ownership and management of all creative strategy, branding, marketing, planning, budget, & execution.- Overseen the brand launch of a new transformational product and marketing message/strategy for the company.- Created and implemented marketing/branding/message that drove one of the strongest years in the company’s 35 year history.- Wrote all key brand messages, value props, and sellsheet copy, web copy, email, and social outreach, as integral to the designs for each piece. Head creative, often designing also, for each of these marketing and product communications.- Found efficiencies in marketing budget that saved ¼ off previous year’s expenditure while still implementing a brand evolution and transformation, while planning and executing a 2x+ increase in brand presence at events and trade shows, helping expand and re-energize message- Managed numerous internal and external collaborators, team members, and resources to continuously analyze and improve digital integrated campaigns, targeting, and messaging. Hands-on dev in a CMS, HTML, CSS, PHP, Javascript, Adobe Suite.- Collaborating with other company leadership and cross-disciplinary teams in operations, customer support, and product design & dev, while taking a leadership role to evolve the company culture. In marketing site dev, identified user needs, interviewed users, pinpointed features/needs, wireframed, created high fidelity user-tested deliverables. Collaborated on the same in product.

Summary: Built and ran a creative studio for 8+ years.
My clients have said: “…Unique ability to work through the process in a very collaborative way…”“…A marriage of creativity and professionalism that is tough to come by…”“…A level of passion and enthusiasm that invigorates the process and gets everyone involved…” - Developed and produced numerous new and refreshed brands, messaging, strategies, standards, communication materials, infographics, icons, UI libraries, and every other conceivable business communication and interactive material. Often interfacing directly with company leadership and internal teams, pitching, collaborating, and evolving many kinds of creative for multiple clients simultaneously.- Challenged clients outside of their comfort zones, designed and wrote almost every new marcomm and product piece, entrusted to build the brand of my clients through creative evolution of the brand voice and look-and-feel in Adobe Suite and others.- Created and implemented marketing, brand, and lead generation initiatives for clients: yielding increases in website leads and traffic, as well as Twitter follower growth and engagement. Led UX/UI, web design, and development for many outward-facing projects and initiatives, in CMS, HTML, CSS, PHP, Javascript.- Key technologist for clients’ marketing and outreach activities, using Salesforce, Pardot, Hubspot, Mailchimp, Twitter, LinkedIn.- Clients include Standard & Poor’s, Rutgers University, MSCI, ADT, Red Swan Risk, Predata, WealthEngine, Intercept Pharmaceuticals, Optinose, Janine Just PR, TechStyle NYC, and more. Industries include Finance, Fashion and Consumer Goods, Business and Consumer Technology, Education, and Law.

I lead a workshop-style elective class for 7-8th graders, called Purposeful Design. The participants don’t touch a computer for this foundational workshop, which combines group idea-generation exercises, class discussion and critique, exploration and analysis of the design we see in our everyday lives, building the vocabulary of a UX-based approach to design, introduction to UX principles as a core consideration before starting a design, and a group project to redesign a poor user experience in our community.

Summary: Co-Founded, raised money, & built a brand to engage and delight college students & families.People said: “Incredible branding”~Alleywatch; 
"Their logo is so cool, it makes our logo look totally inadequate”~the Prospect
; "Love the company brand and name...and their sense of humor!”~customer.- I Co-Founded Pijonbox, a tech-enabled startup delivering curated care packages to college students on 1000+ campuses. Saved parents $560K and 24K+ hrs of effort. Achieved 96% satisfaction rating from customers. Participated in 500 Startups incubator.- Managed integrated marketing communications and owned content strategy, brand tone of voice, email and drip campaigns, and direct response. Developed UX writing and design, front-end UI coding, and oversaw product development of custom-rolled PHP CMS on AWS, connecting to 3PL operations.- Created company’s tagline and mission, all marcomm written content, marketing and branding materials, packaging, website, and digital assets. Managed direct reports, participated in investor pitches, and set company strategy, brand voice, look, and feel.- As Key Product Manager, architected a match-making platform for consumer product brands and retailers built in Ruby on AWS. Led remote team of developers and developed UX and design for the platform.

RiskMetrics was acquired by MSCI in June 2010.Summary: Standardized the brand & messaging that helped this startup grow up.
My manager here said: “…good balance between creativity, vision, & reality... frequently challenges status quo.”- Owned/designed all marketing & brand, messaging, digital & print advertising, website, emails, product interfaces, UX/UI, events.- Integrated messaging and transitioned branding through multiple company acquisitions & IPO in 2008; internal brand evangelist.- Led development team, managed internal comms & platform tying together intranet, company wiki, internal contacts, company employee messages, etc. Designed all marketing material, drove consistency of brand in products, wrote marketing content.- Managed a team of direct reports, budget, and implementation of communications and marketing.

Worked directly with CEO & senior execs to pitch, define, plan, & execute the rebranding strategy and brand structure for the global company. Redesigned & directed a team for the entire corporate identity and brand package. Total corporate brand, marketing technology management & development. Brand strategy development and execution to bring 5 companies under one brand. Collecting the resources of 5 marketing websites into one cohesive web presence. Uniting a newly combined workforce of more than 1100 people using a brand evangelist strategy.Took a leading role in the brand and marketing activity for the $245mm IPO in January 2008, working directly with NYSE to execute & coordinate our combined campaign. Led a 4-person team and functioned as a leader in the 17-person marketing group with a $3mm annual budget. Maintained and designed the look and feel of the company’s global brand presence through electronic, print, advertising, event display, corporate identity materials, and office identity systems across 20 global offices. Managed relationships w/marketing consultants. Coordinated w/marketing team and business heads to communicate product & service messages through a consistent and complete set of marketing materials.Owned the design & managed development of riskmetrics.com, leading a team of designers and developers to create and manage the CMS-based website which communicated leads directly into the company’s CRM system. Regularly reported on our website visitor trends through a combination of Google Analytics and Webtrends intelligence, and used this insight to refine and constantly develop the site to meet our goals.Participated in monthly management planning & cadence meetings w/senior leadership and CEO. Coordinated with PR initiatives to support marcomm goals. Supported 181% growth of sales from $69mm to $125mm in my time as the head of marketing, & maintained careful budget control to ensure a high return on marketing productivity and profitability.

Design, brand identity development, and photography, invitations, announcements, direct mail, trade show exhibits, illustrations, package development, and web development for various clients, including, CMS Packaging, The Foundry, musical acts, Safety-Kleen, Coastal Internet Resources, Zodiac Power Bicycles, Brimrose Corp., the Baltimore Folk Music Society.

Concepting and designing for: Web sites, financial reports, banner ads, promotions, print ads, and direct mailers in the creative department of a marketing communications firm. Lead designer for NSF’s 50th anniversary limited edition book. Art directed photo shoots; lead designer on brochures, advertising and other materials. Supervised a staff of junior designers, production manager, programmers, and freelancers. Clients included: The White House Office of Science and Technology, WETA (Washington PBS), Immigration & Naturalization Service, National Health Service Corps, and private clients.

Managed a design team and production of the weekly printed newspaper with a 10,000 distribution. Member of the editorial board making management decisions for the paper, which was completely self-funded through advertising revenue.