Consult tech executives on various matters pertaining to product management, strategy, and marketing. Sample work:* Led Product team for a $XX million e-commerce website. Work included product/marketing strategy, multi-channel retail strategy, UX design, technical SEO, engineering management, product organization design* Served as interim Product Lead at smart device startup and established product management function, including hiring a PM, defining a roadmap, and establishing product management processes* Led special projects for a tech CEO to define and launch products targeting opportunities in adjacent markets

Oversaw product portfolio strategy, management, and roadmap for Western Digital’s $4 billion consumer business consisting of the WD, SanDisk, G-Tech, and Upthere brands.

Worked with CEO on special projects, including company strategy, product strategy, organizational design, business development, and M&A. Worked on the negotiation, financing strategy, and due diligence of the M&A process, culminating in the acquisition of Upthere by Western Digital.

Built a full-stack (data center to apps), multi-platform (Android, iOS, Mac, Windows, Web) consumer cloud storage product.Product vision* Worked with the executive team to outline company and product vision, including mission, values, business model, and positioning* Built and communicated the product roadmap internally* Worked with external branding firms and marketing team members to set external product/company positioning, then wrote the external-facing website and email messaging for alpha, beta, and 1.0 launchProduct requirements* Translated high-level company and product vision into executable details for the engineering and design teams* Worked with executive team and engineering managers to prioritize work, from months-long initiatives to half-day bugs* Translated functional team requirements into language understandable by other teams, e.g. marketing requirements for an engineering-driven project, or legal requirements for a marketing campaignProduct design* User experience design — set high-level direction for UX designers using written briefs, flow charts, wireframes, and white boarding sessions. Provided input on a daily basis for design details, from colors and strings to button placement and micro-interactions* Model design — worked with engineers to design low-level functional details, including document model, permissions model, sharing model, security model, content de-duplication strategy, and more* Business model design — built Excel models and led discussions with executive team and other stakeholders to design Upthere’s pricing and business modelJack-of-all-trades for anything else* Represented the viewpoint of whichever function (i.e. engineering, design, marketing, legal) wasn’t in the room for any particular meeting* Identified gaps throughout the organization and filled them as needed — from writing all the strings in the product, to compiling legal documentation, to serving as a personal-development “people person."

Two years of freedom, self-reflection, and exploration.Activities included:• Go to market project leader for Locately, a location based analytics startup, since acquired by SMG. Interviewed potential clients and helped launch pilot program with multibillion-dollar consumer goods company to analyze and test product/market fit.• Manager of Facebook marketing campaign for travel startup. • Project team leader in developing social strategy for The Life Tie Project, a non-profit startup.• Director of Marketing for Cyberposium 16, the world's largest annual MBA tech conference

Summer product management intern for KPCB and Accel Partners funded startup focused on mobile location based services and gaming. Responsibilities varied widely from high level strategic projects to feature design as part of Agile team.Key projects:• Uncovered issues with major data provider, then led data migration by engaging vendors with business development team, evaluating data quality with engineering team, and recommending switch to executive team• Designed user interface flows, virtual goods pricing strategies and community management features for MyTown: Animals and MyTown2 by working closely with fellow product managers, designers, and engineers.

Significant experience leading multi-disciplinary teams of clients and peers in defining problems, structuring roadmaps, executing analyses, and communicating progress to client and internal leadership. Consulted for executives of leading global companies in more than five industries across six countries. Offered direct promotion in lieu of business school. Representative work:• Uncovered the need for automated software, then led a team of six engineers and consultants to create a market diagnostic and product development tool, now used by leading company to develop product roadmaps• Coached a team of eight from multiple departments of a retail bank through the ideation process of creating an online platform servicing small and medium sized business customers• Designed customized quantitative surveys and conducted in-person customer interviews to help restructure multi-billion dollar multinational company’s distribution system in China• Evaluated nascent clean technology industries and developed market entry business plans for a multi-billion dollar client, who ultimately invested more than $50 million to build a new business in one of the industries• Managed functional, cultural, and HR integration of four departments in a merger of three technology companies from three different continents

Experiences included developing quantitative analyses of energy and climate policies, debating proposals at public hearings, preparing public hearing memoranda, re-designing databases, and supporting the Director of the Energy Program on special projects.Key projects:• Created a dynamic database of California’s energy efficiency program achievements to support NRDC’s advocacy work on national and international climate change policies• Co-led the redesign of California’s utility energy efficiency incentive mechanism, the nation’s leading example, by modeling designs and engaging with public, private and non-profit stakeholders