Product
Upthere
Redwood City, Ca
Built a full-stack (data center to apps), multi-platform (Android, iOS, Mac, Windows, Web) consumer cloud storage product.Product vision* Worked with the executive team to outline company and product vision, including mission, values, business model, and positioning* Built and communicated the product roadmap internally* Worked with external branding firms and marketing team members to set external product/company positioning, then wrote the external-facing website and email messaging for alpha, beta, and 1.0 launchProduct requirements* Translated high-level company and product vision into executable details for the engineering and design teams* Worked with executive team and engineering managers to prioritize work, from months-long initiatives to half-day bugs* Translated functional team requirements into language understandable by other teams, e.g. marketing requirements for an engineering-driven project, or legal requirements for a marketing campaignProduct design* User experience design — set high-level direction for UX designers using written briefs, flow charts, wireframes, and white boarding sessions. Provided input on a daily basis for design details, from colors and strings to button placement and micro-interactions* Model design — worked with engineers to design low-level functional details, including document model, permissions model, sharing model, security model, content de-duplication strategy, and more* Business model design — built Excel models and led discussions with executive team and other stakeholders to design Upthere’s pricing and business modelJack-of-all-trades for anything else* Represented the viewpoint of whichever function (i.e. engineering, design, marketing, legal) wasn’t in the room for any particular meeting* Identified gaps throughout the organization and filled them as needed — from writing all the strings in the product, to compiling legal documentation, to serving as a personal-development “people person."
