- Organize and oversee multiple advertising campaigns throughout the year to grow brand awareness, drive membership, and increase program registration.- Manage digital and print media buys, including site and search retargeting ads, YouTube ads, TV commercials, OTT, billboards, radio spots, magazine ads, advertorials, Google ads, and newspaper ads.- Lead monthly marketing meetings for each branch of the association to establish marketing objectives, complete social media calendars… Show more - Organize and oversee multiple advertising campaigns throughout the year to grow brand awareness, drive membership, and increase program registration.- Manage digital and print media buys, including site and search retargeting ads, YouTube ads, TV commercials, OTT, billboards, radio spots, magazine ads, advertorials, Google ads, and newspaper ads.- Lead monthly marketing meetings for each branch of the association to establish marketing objectives, complete social media calendars, collect newsletter content, and perform facility walk-throughs.- Collect and assist in filming Y stories, which involves coordinating video production, developing interview questions, interviewing video subjects, giving direction for b-roll footage, and providing final video edits.- Create and edit multiple internal newsletters and email campaigns, including member, YMCA Camp Kirkwood, and Active Older Adults newsletters, using Constant Contact and Daxko Engage platforms.- Perform website updates, including designing webpages and landing pages, creating web forms, updating online schedules, and collaborating with web developers to incorporate new features.- Attend monthly NC Alliance of YMCAs meetings to collaborate with other YMCAs across the state on marketing efforts.- Design and collect content for the association's annual report, highlighting areas of growth, providing a breakdown of financials, and showcasing volunteers and donors.- Design, order, and install signage for all facilities, including posters, directional signs, yard signs, a-frame signs, decorative decals, and more.- Design and schedule content for facility TVs and exercise equipment screens.- Attend and photograph YMCA and community events, including races, expos, and donor events.- Perform YMCA app updates, most recently overseeing a complete layout redesign.- Design and order promotional materials, such as t-shirts and a variety of swag items. Show less

- Communicated client needs to internal and external designers, developers, and vendors- Ensured all digital campaigns were running effectively and efficiently - Provided clients with excellent point-of-contact customer service and project updates- Conducted and participated in client on-boarding calls, particularly for web design projects- Designed graphics for station website and a variety of digital campaigns- Created sales collateral and presentations for account… Show more - Communicated client needs to internal and external designers, developers, and vendors- Ensured all digital campaigns were running effectively and efficiently - Provided clients with excellent point-of-contact customer service and project updates- Conducted and participated in client on-boarding calls, particularly for web design projects- Designed graphics for station website and a variety of digital campaigns- Created sales collateral and presentations for account executives- Produced client digital ad campaign analytics reports and reviewed with the digital sales manager- Produced station website and mobile application analytics reports- Executed all digital insertion orders for sales, promotions and news departments- Regularly reviewed market trends and innovations for new opportunities Show less

- Designed and assisted in editing the newspaper - Designed supplements to the newspaper, including magazines and special tabs- Processed pictures that went within the newspaper and supplements, editing brightness levels and ensuring that all were the correct resolution and color mode- Prepared newspaper for print and corresponded with printers - Assisted in ad design for companies advertising within supplements - Wrote articles for newspaper and supplements- Designed… Show more - Designed and assisted in editing the newspaper - Designed supplements to the newspaper, including magazines and special tabs- Processed pictures that went within the newspaper and supplements, editing brightness levels and ensuring that all were the correct resolution and color mode- Prepared newspaper for print and corresponded with printers - Assisted in ad design for companies advertising within supplements - Wrote articles for newspaper and supplements- Designed advertisements and social media posts for The Brunswick Beacon Facebook page Show less

- Used Adobe Creative Suite along with other design, video, web, and multimedia software to develop advertising content for print and digital media- Coordinated and managed design projects- Managed client social media pages by designing and scheduling content and responding to customer messages, reviews, and comments- Created proposals for Account Managers to present to potential/current clients, successfully gaining new accounts - Designed visual presentations for Account… Show more - Used Adobe Creative Suite along with other design, video, web, and multimedia software to develop advertising content for print and digital media- Coordinated and managed design projects- Managed client social media pages by designing and scheduling content and responding to customer messages, reviews, and comments- Created proposals for Account Managers to present to potential/current clients, successfully gaining new accounts - Designed visual presentations for Account Managers and clients to use at conferences - Communicated quickly and effectively via email and phone with clients, media representatives, and vendors - Identified qualified individuals to join the company and interviewed candidates Show less

- Assisted multiple Intracoastal agents in completing real estate forms necessary for listing, buying, and selling real estate- Developed attractive letter formats and carry out targeted mailing operations to effectively market agent services - Completed extensive research on properties owned by potential clients- Attended training sessions in how to best use DocuSign, zipForm, and Flexmls

- Advised club leadership on marketing strategies to attract golfers, potential property buyers, and all potential customers in the community to generate new clientele and retain current business- Independently developed marketing materials for the Crow Creek restaurant and real estate office, increasing visibility of Golf Club amenities for increase in business - Updated and redesigned all websites used for the business to improve site usability and clarity - Wrote creative… Show more - Advised club leadership on marketing strategies to attract golfers, potential property buyers, and all potential customers in the community to generate new clientele and retain current business- Independently developed marketing materials for the Crow Creek restaurant and real estate office, increasing visibility of Golf Club amenities for increase in business - Updated and redesigned all websites used for the business to improve site usability and clarity - Wrote creative narratives to advertise Crow Creek as an inviting place to live, golf, and dine Show less

- Contributed to marketing firm’s multimedia design element as an integral junior team member- Developed and edited five websites utilizing Word Press for area businesses- Created various marketing materials with Adobe Illustrator for local clients- Represented the marketing firm by interfacing independently with clientele in need of marketing services

- Improved business practices at the restaurant by employing strong interpersonal skills with staff and customers- Trained new employees on best practices to improve restaurant efficiency and to build customer relations- Prepared restaurant staff and facility for large events held at the restaurant- Exemplified leadership skills and became known as the go-to person by high-level management and became one of the most trusted employees to assist in supervising other employees