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A B2B technology industry CMO with a blend of strategic expertise helping organizations navigate growth challenges with hands-on marketing experience including product marketing, demand generation, category creation, channel / partner marketing, services marketing, analyst & public relations. Recruited into companies at key inflection points to drive the next stage of growth. Delivered tangible results including both top-line and bottom-line multiple times over the last two decades.The Myers-Briggs Company : post-merger integration, rebrand, full P&L mgmt. (contact me for details)LiveHive: $0M -> $1M ARRArmor5: $0M -> $3M OEM pipelineAdobe: $10M -> $200M Global revenueMacrovision: $15M -> $45MSGI: $40M (Entertainment industry)Extensive B2B / SaaS global enterprise marketing experience (directly managed teams in NA, EMEA, APAC, LATAM) balancing the demands for building brand awareness, thought leadership, category creation with qualified pipeline generation including scaling up top of the funnel activities, managing conversion metrics and hitting marketing sourced pipeline targets.I bring a breadth of functional experience to the CMO role to help build strong bridges with sales, product, finance, customer success from the get-go. This also helps build a stronger marketing team, one with empathy for the other functional groups they work with and vice-versa.I obsess over doing right by the customer, partner, peer and other stakeholders, at the same time believe in the concept of continuous progress and delivering incremental results (0.5% improvement every day is 15% in 4 weeks!)I have both startup and scale up experience. Larger companies benefit from my entrepreneurial attitude to drive change and growth. Smaller companies benefit from my scale up experience as I bring the knowledge of what a “future state” ought to look like for a marketing organization.Specialities: Strong driver of sales & marketing alignment, Global demand gen, Managed SDR / BDR teams, meet my sales counterparts more than half-way in the funnel, Brand Strategy/Awareness, Positioning/Messaging development, Category creation (Play Bigger playbook), ABM strategy, process, tooling. Marketing to C-level audience including CISOs, Market research, Competitive analysis, Global Partner/Channel marketing.Industry / Domain Expertise: Cybersecurity, Cloud security, Big data analytics, Cloud, SaaS, IoT, HR Tech, Learning & Development, People Analytics
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Chief Marketing OfficerQualioSunnyvale, Ca, Us -
Chief Marketing OfficerMeridianlink 2023 - PresentCosta Mesa, Ca, Us -
Chief Marketing OfficerQualys 2021 - 2023Foster City, Ca, Us -
Chief Marketing OfficerElevate Security 2020 - 2021San Francisco, California, UsElevate Security, the leader in human attack surface management, was founded in 2017 by two former Salesforce security executives to address one of cybersecurity’s biggest unsolved problems – human error. The Elevate Security Platform offers an intelligent, customized and automated platform that ingests the entirety of an organization’s security data to gain benchmarked visibility into human risk, enabling customers to proactively tailor security controls and create a ‘safety net’ around the riskiest employees. Armed with the insights and controls from the Elevate Security platform, CISO’s are in a much better position to support high-growth initiatives within the enterprise while securing and defending the human attack surface. Elevate Security counts leading enterprises in industries - from financial services to technology and healthcare - as customers. -
General Manager / Senior Vice President Global Marketing, Products & ProgramsThe Myers-Briggs Company 2016 - 2019Sunnyvale, California, UsAt The Myers-Briggs Company, I managed the global P&L (revenue and EBITDA target accountability) and was responsible for global marketing (demand generation and corporate branding), products, and professional services (including all public certification training) functions.HighlightsGlobal marketing / Demand generationo Instituted digital marketing techniques including persona-based campaigns, revised SEO / SEM campaigns, and a new sales methodology called Customer Centric Selling to align sales, marketing and product.o Built actionable dashboards to monitor health of the marketing campaigns, established KPI’s for each stage of the funnel and drove accountability through the marketing and sales organizations to hit the right conversion metrics for each stage and the pipelineo Strong execution across B2B, B2C and B2B2C marketing motions to deliver growtho Comprehensive rebrand, revamped and relaunched 4 global websites as well as numerous online and print productsProduct Marketingo Drove customer / buyer segmentation efforts to ensure messaging and value proposition was developed using a “outside-in” approacho Refreshed all the product, service positioning and messaging using the new customer segmentation framework to drive clarity and sales enablement.Product Managemento Defined new product and service offerings to target the underserved part of the market as uncovered by the customer segmentation framework.o Completed and launched the first refresh (in 20 yrs) to the gold standard in personality assessment the Myers-Briggs Type Indicator (MBTI)o Migrated paper and print based assessments and reports to the cloud. Leveraged MSFT Azure cloud to enable global availability of the MBTI and other assessments. MBTI is available in over 21 languages worldwideCorp Strategy / Strategic Planningo Drove the three-year strategic planning process for the company. Worked closely with other executives to draft and deliver the plan to the board and the employees -
CeoLivehive, Inc 2014 - 2016San Jose, Ca, UsSuccessfully turned around (pivoted, achieved product-market fit and scaled up go to market) LiveHive from a pure technology provider (solution looking for a problem) to an award-winning sales acceleration platform in an extremely competitive sales / marketing technology industry.Product Marketingo Drove key positioning elements and messaging platform for the company and the product line including PR / AR, speaking engagements and other thought leadership activities in the sales technology industryo Company and product won several awards from the top firms covering the sales technology industry.o Developed an entire sales performance coaching dashboard based on numerous customer discovery calls and eventually sold the value of performance coaching to the sales team manager as a key value propositionProduct Managemento Drove the product roadmap to transform the offering from a cloud-based document collaboration service to a sales acceleration platform which integrated e-mail marketing, voice dialing and content sharing into one inside sales rep productivity platform.o Built a highly visual sales performance analytics dashboard for monitoring and coaching sales performance for an inside sales team.o Dashboard was able to pull together and deliver insights that were otherwise buried in different systems like CRM (Salesforce.com) and Marketing Automation (Marketo) -
CeoArmor5 2012 - 2014Santa Clara, Ca, UsResponsible for building the company from initial founding team (4 people) to a globally distributedteam of 20 (US + India). Successfully raised initial round of funding ($2M) within 4 months of joining the company. Acquired by Digital GuardianProduct Marketingo Key spokesperson for the company, drove all PR/AR/Media related activitieso Launched the company and the new platform at the DEMO conference in San Franciscoo Secured numerous high valued coverages in top tier enterprise security and venture capital publicationso Armor5 won several prestigious industry awards including the Gartner Cool Vendor 2014 award, the SIIA Next Generation Cloud company award and the Red Herring Top 100 Finalist award.Product Managemento Shaped the product offering including key elements of the analytics dashboard (leveraged Splunk) and drove integration into leading cloud service providers including Box, Dropbox, Salesforce.com o Drove critical feature and platform capabilities to deliver zero install, zero configuration cloud-based data loss prevention system (DLP) to handle the surge of personally owned devices (BYOD) in the enterprise.o Developed a credible alternative to virtual desktop solution (Citrix like) on mobile devices that helped unlock secure remote access to intranet content (including network file shares) on personally owned mobile devicesStrategic Alliances / Partnershipso Successfully executed an OEM agreement with SoftBank Telecom (3rd largest in the world) to resell our services in Japan to the Global 1000.o Partnership generated a pipeline of $3M in opportunities within six months of contract signingFund-raising / Board Mgmto Drove all the fund-raising activities from developing initial pitch deck to recruiting advisors, numerous VC and angel investor meetings, diligence, valuation discussions, negotiations and final close to secure initial round of funding. o Large seed round (almost at Series A levels) for that time period – late 2012 -
Board Of DirectorSiia 2009 - 2012Washington, District Of Columbia, UsServed on the board of SIIAHelped the CEO and the executive team with strategic planning and ensured that the industry association had a viable futureParticipated in CEO compensation discussions to ensure balance between meeting market rates and the organizations needs -
Gm Worldwide Anti-Piracy / Customer Monetization StrategyAdobe 2007 - 2012San Jose, Ca, UsRan a global business unit to recover revenue lost to piracy.Managed a $200M global P&L with a team spread out in 15+ countriesBU was a global customer acquisition and demand monetization engine layered on top of the regional sales & marketing teams. Key activities included brand marketing, thought leadership, awareness, channel marketing and running a globally located inside sales team.Launched new software business models including (Point of Sale Activation – POSA) to support revenue growth and expansion into new customer segments.These efforts become the structural underpinnings for the Creative Cloud.Developed a Big Data analytics platform to mine millions of licensing, activation and use records to spot revenue opportunities. These efforts were eventually transformed into customer facing license and entitlement management dashboards.Ran a comprehensive Internet enforcement program to ensure supply of illicit Adobe products were removed from the market. Drove global projects involving popular marketplaces like eBay, Alibaba, Craigslist etc. -
Vice President Product ManagementEverdream Corp (Acquired By Dell) 2006 - 2007UsBuilt up the product management organization for a Cloud based (SaaS) dekstop software management offering. Delivered over $1M in recurring revenue within 6 months of launching an online e-commerce engine that made it easy for SMB's to purchase the service.Key customers for the SaaS offering included Salesforce.com, CB Richard Ellis, Nationwide Insurance -
Director Product ManagementMacrovision 2002 - 2005Responsible for flagship software licensing product line FLEXnet Publisher, annual revenues exceed $45MDid a complete repositioning and re-branding effort, transforming the product line from a nice to have “vitamin” to a must have "pain killer”.
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Strategic Alliances ManagerAdvanced Micro Devices 2001 - 2002Santa Clara, California, UsManaged all aspects of strategic relationships (business and technical) with leading enterprise software companies including Oracle, SAS and IBM to help build a software ecosystem for the AMD Opteron -
AssociateHeidrick & Struggles 2000 - 2001Chicago, Il, UsRecruited from Wharton to start a CTO / VP of Eng search practiceSuccessfully completed 2 searches for key executives in the software space -
Associate, Investment Banking TmtJp Morgan Chase 2000 - 2000New York, Ny, UsParticipated in due diligence efforts for a $1BN cross-border acquisition deal in the IT software sector - represented the buy side in the transaction. Helped prepare the fairness opinion for the client -
Sr Marketing ManagerSilicon Graphics 1996 - 1999Milpitas, Ca, Us• Developed and delivered overall market strategy for the Animation & Special effects industry - identified as the industry specialist within the organization.Managed a virtual team across Europe, Asia and North America including sales managers, marketing associates and system engineers to generate annual revenues in excess of $40M. -
Member Of Technical StaffSilicon Graphics 1994 - 1996Milpitas, Ca, UsBuilt the core of the graphics subsystem for one of the most successful workstation products. Revenues crossed $1 billion in less than 18 months. – Promoted to Marketing Manager
Suresh B. Skills
Suresh B. Education Details
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The Wharton SchoolStrategic Management -
The Ohio State UniversityComputer Science -
National Institute Of Technology, TiruchirappalliComputer Science -
Vidyamandir
Frequently Asked Questions about Suresh B.
What company does Suresh B. work for?
Suresh B. works for Qualio
What is Suresh B.'s role at the current company?
Suresh B.'s current role is Chief Marketing Officer.
What is Suresh B.'s email address?
Suresh B.'s email address is sb****@****lys.com
What is Suresh B.'s direct phone number?
Suresh B.'s direct phone number is +140882*****
What schools did Suresh B. attend?
Suresh B. attended The Wharton School, The Ohio State University, National Institute Of Technology, Tiruchirappalli, Vidyamandir.
What skills is Suresh B. known for?
Suresh B. has skills like Saas, Enterprise Software, Start Ups, Cloud Computing, Product Management, Strategy, Business Development, Strategic Partnerships, Go To Market Strategy, Product Marketing, Business Strategy, Program Management.
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