Sebastien Bouschon Email & Phone Number

São Paulo, Brazil

Ñembo accompañies you!Ñembo, meaning "to go" in the indigenous Tupi-Guarani language of Brazil, embodies the spirit of exploration and expansion. Just as the Tupi-Guarani people navigated vast landscapes, Ñembo is here to guide your business towards new horizons.Whether you're a Brazilian company venturing into France, a French enterprise establishing roots in Brazil, or simply seeking to optimize your daily operations, Ñembo is your trusted partner. We believe that every journey, whether across continents or within the intricacies of your day to day, holds the potential for discovery and growth.Ñembo offers:• International Expansion: facilitate seamless cross-border ventures, assisting with market entry strategies, legal and regulatory compliance, and cultural adaptation.• Operational Efficiency: optimize your business processes, streamline operations, enhance cost-effectivenessÑembo is driven by:• Experience x Common Sense • Focus x Honesty• Curiosity x Humility• Frankness x CaringEmbark on your jourñey with Ñembo and discover ñew territories of success.

La Chaux De Fonds, Neuchatel, Ch

Meyrin 2, Ch

Regional assignment: -Be the main contact at headquarter for the Brand Directors of 10 subsidaries (out of 17 worldwide).-Challenge and facilitate their daily operation and planning: retail & wholesale sales, budget planning, business plans, go to markets reviews, points of sales openings & closings, sell out activation.-Oversee the North & South East Asia, Japan, and Western Europe markets.Global responsibilities: -Administer and plan all the sales and distribution data for the company: annual budgets, quarterly revisions, monthly forecasts, networks changes, capex planning, productivity evolution.-Coordinate the annual business plans processes and the presentations to Richemont (budgets and strategy).Achievement: built a credibility equaly valued by subsidaries and HQ allowing a fully efficient support and a maximum impact.

Panama City, Panama, Pa

Local Markets: led the local subsidiaries in Costa Rica and Bolivia – 2 General Managers and 130 people.-Selective and Mass’ Exclusive Distribution in perfumes & cosmetics (Chanel, P&G, Hermès, Bvlgari, etc).-Own Retail (Amphora perfumeries – 7 stores) and L’Occitane en Provence franchises (3 stores and 6 corners). Marketing: headed the whole company’s marketing (Bolivia, Costa Rica, Chile, Panama, Uruguay)-Supervised the marketing plans for 25 boutiques (Hermès, L’Occitane, Amphora perfumeries, Duty Free stores) and led the LAN Airways In-Flight Duty Free catalogues and sales tools (+28% penetration increase).-Won global industry recognitions such as P&G’s global best selective distribution marketing activity (Costa Rica, 2011). World Finalist of the Frontiers Awards (best global in-flight retailer of the year in 2011 & 2012).-Retail Concept: defined new visual identities and facades. Opened, remodelled or expanded 7 boutiques.Business Development: -Recruited new retail brands: Gucci & Victoria Secret (won); Nespresso, Ralph Lauren, Burberry, Tory Burch. -Assessed new own concepts like Outlet Malls. -Conducted In-Flight Duty Free tenders (P&L’s, marketing plan and financial proposals).Achievement: structured the way of working and processes to accompany the strong development of the company.

Espoo, Southern Finland, Fi

Managed the 14 chained retailers (€ 200M / year): 200 key stores and 500+ Nokia brand ambassadors.Improved Sell Out and Market Share through all drivers: T&C’s, Ranging, Availability, Pricing (3 retail price lists), Novelties allocations, Visibility, Promotion, Training, Incentives, New Products launches, Promoters and dedicated distributor support. Quarterly T&C’s negotiations.Achievement: managed to defend the Nokia Market share against the iPhone introduction in the region.

Espoo, Southern Finland, Fi

Implemented Nokia’s Customer Category Management practices in the Region to optimize retailers’ sell out.Led the Nokia’s Premium Partners’ stores channel: dedicated Shop in Shop experience booths including on-site promoters and a differentiated offer and dedicated terms & conditions (part of a global program).Achievement: rolled out of a tailored offer - by store potential segments - with Axiom (#1 retailer in the region).

Chicago, Illinois, Us

Designed and marketed innovative value added services for B2C & B2B customers as a new profit stream and a client’s experience enhancement. Part of a team of 7 people globally created by the Global After Sales President. Examples of services: extended and value added warranty, recycling schemes, B2B value added repair services, enhanced call center and concierge services, consumer customization, consumer rental and financial services.

Greater Chicago Area, Il, Us

• € 6M turnover with high margin and 6,000 customers – challenger on the category.• Turning from a direct distribution (Kraft staff) into an indirect distribution: creation of a dedicated distribution network; selling of the activity; legal and financial deal; management of the network (commercial, marketing and technical).• Management: 13 people (4 salesmen, 5 technicians, 4 customer service) and support of dedicated marketing and finance headcounts; dealing with a layoff plan.• Results: successful spin-off – 12% volume raise versus prior year 3% decrease and 60% profit increase.

Greater Chicago Area, Il, Us

• Leader on grocery (43% market share in coffee and 25% in chocolate), € 50M turnover, € 12M trade fees. • Stakes: Maintaining volumes (launch of numerous new products on very congested shelves; development of our promotion share on over promoted categories; defence of large ranges) and raising profitability (maintaining trade fees level much lower than our competitors; price increases; supply chain optimizations).

Greater Chicago Area, Il, Us

• Reporting to the Commercial Director.• Analyses of markets, customers, investment and performance; the development of tools and decision making processes.• Coordination of Customer Business Planning 2003 (€ 500M).• Transversal projects: national (Balanced Score Card for Board of Management; software for prices increases management) and international (worldwide process of Customer Business Planning).

Greater Chicago Area, Il, Us

• Build-up of 3 promotional plans over 2 field forces (1 within 10,000 direct customers and 1 within 200 indirect customers).• Interface with field force, marketing, engineers, telesales, finance and supply chain.

Greater Chicago Area, Il, Us

• Build-up of promotional plans for both our representatives and our customer’s : trade events, promotional leaflets, trade-loaders, free offers, mailings.• Wholesalers field forces leadership (600 representatives, 200 telesales and 80 managers) : coffee knowledge training, incentives and management of tools and sales leaflets. • Kraft Europe Award received for revival of Horeca in France and business growth.• Interface with field force, marketing, engineers, telesales, finance et supply chain.

Business School, Marketing / Sales

Education record