As a strategic communications and marketing professional with more than 20 years experience, I help organizations create communications strategies that strengthen and protect brands, develop effective communications strategies to reach key stakeholders, create compelling content to engage audiences and set goals to measure the effectiveness of campaigns. -- Experienced communications professional with the ability to develop and execute effective communications materials that inform, promote and enhance organizations through social media, newsletters, magazines, emails and websites. -- Accomplished digital marketing professional with experience integrating and optimizing digital marketing tactics to drive organizational goals.-- Award-winning public relations professional seasoned in developing and executing public relations campaigns focused on organizational objectives and goals by pitching and securing media placements in local and national media outlets; responding to incoming media requests; media training spokespeople for interviews; creating and implementing crisis communications plans; writing and editing press releases, fact sheets and media alerts; and defining and tracking metrics to measure success.Specialties• Media outreach• Internal and external communications campaigns• Content marketing • Digital marketing• Strategic communications planning• Content development (press releases, newsletters, e-newsletters, blog posts, white papers, web content, speeches)• Social media marketing• Crisis communications• Search engine optimization (SEO)• Corporate sponsorships• Google Analytics certified• Event planning• Employee publications•
Listed skills include Social Media, Newsletters, Press Releases, Editing, and 18 others.
