Steve Spalding is a writer and consultant who specializes in combining data with traditional digital marketing strategies to build better products and develop holistic campaigns. He founded Crossing Gaps LLC, a small digital marketing firm that develops data-driven strategies to increase awareness, drive sales, and measure consumer demand. In this role, he has worked with a diverse group of businesses ranging from startups to large enterprises both domestically and internationally.In addition, he invests in and advises early stage startups, and is particularly interested in companies with broad social impact. In this role, he marries a range of technical skills with significant and varied business experience to help these young businesses: improve product design, identify key markets, create formal processes for data collection/analysis, and use this information to implement strategies to drive customer acquisition and revenue growth.Previously, Steve founded How To Split An Atom, a blog about the intersections of web technologies, small business and culture. His work has been cited by Adweek, LA Times, Forbes, Mashable, RWW, as well as Geoff Livingston’s marketing and new media book, Now Is Gone (among others).In 2017, Steve wrote and sold a television pilot to Sony Interactive Entertainment called, "The Many Lives of Ayn Winters," and is currently producing a slate of podcast projects via his passion project Inside Fictions. Specialties: Content Marketing, SEO, Social Media Marketing, Advertising, Data Analysis/Business Intelligence, Machine Learning, Programming [C/C++, Python, SQL, Matlab, Lisp/Prolog, HTML/CSS]