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A dynamic, results-oriented publishing professional with extensive management experience in the Higher Education and K-12 markets for print and digital educational materials. Expertise in all aspects of planning, implementing and directing national sales and marketing initiatives to consistently exceed revenue and profit targets. An effective leader with exceptional interpersonal, communication and management skills with a proven track record for aligning leadership vision with strategy and capabilities to drive long-term, sustainable growth while delivering near-term business results. Specialties: Sales & Marketing Alignment, Team Leadership, Cross-Function Leadership, Strategy Development and Execution, Business Development, Coaching, Mentoring, Training, Sales Force Organization and Compensation, Budgeting, Forecasting, Pipeline Tracking and Reporting, Analytical Problem Solving.
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Vice President Of Sales & MarketingParadigm Education Solutions Nov 2015 - Aug 2022Dubuque, Iowa, United StatesParadigm Education Solutions delivers educational technology that blends engaging instruction with hands-on learning experiences. This approach accelerates skill development, challenges students to think like professionals, and provides context for how students’ skills are relevant in the real world. Our learning solutions for computer technology, health careers, business technology, and career development support learners in thousands of post-secondary programs, K-12 institutions, correctional facilities, and workforce programs nationwide. -
Sales & Business Development DirectorMarshall Cavendish Education Jan 2014 - Oct 2015Tarrytown, NyMarshall Cavendish Education publishes digital curriculum, supplemental materials and provides professional development services and continually invests in content for the K-5 Mathematics market. Responsible for overseeing all Sales and Business Development initiatives for the US elementary school education market. Responsible for leading all Sales and Business Development initiatives for the US elementary/middle school education markets and forming strategic partnerships with publishers and education technology providers.• Managed MCE sales team to execute strategies and exceed sales targets by establishing a new Singapore Math digital program in Public, Private, Charter and Homeschool markets.• Aggressively expanded Professional Development revenue channel supporting Singapore Math approach to achieve greater national recognition and exposure and improve quality of math education.• Directed implementation of new LMS platform for Singapore Math programs launched in fall 2014. -
Vp Sales & MarketingVista Higher Learning Jun 2006 - Jul 2013BostonReporting to the President & CEO, responsible for all aspects of sales & marketing of World Language text/technology/media programs in the Higher Education and Secondary School markets. Managed a department of 40 staff with 7 direct reports including the Director of Marketing, 3 Sales Managers, and 3 National Language Consultants.• Exceeded aggressive company-wide sales goals for 6 consecutive years averaging over 20% revenue growth per year while increasing sales 244% over 7 years. • Significantly grew business to take VHL from a small to medium-sized company -- consistently outperforming the industry every year.• Increased sales by 144% over 6 years in the Higher Ed market, averaging 17% growth year-over-year.• Drove exponential growth in the Secondary market from a minimal base in 2006 averaging a 37% increase year-over-year through 2012. • Successfully launched digital products and new language learning technology platform to sales teams and customers.• Established a robust e-commerce channel with direct sales to students to deliver technology access codes, customized packages and increase margin. -
Marketing & Sales Director, Higher Education GroupOxford University Press 1997 - 2006New York CityReporting to the Executive Vice President and Publisher, responsible for directing all marketing & sales initiatives for a $35M Higher Education Division across 15 disciplines in the Social Sciences, Humanities, Science & Engineering. Managed a staff of 28 including 7 direct reports in the areas of field sales, inside sales, marketing, advertising & promotions. Worked closely with the international sales group, 7 acquisitions editors and production team.• Achieved annual revenue goals for 5 consecutive years and exceeded profit goals every year while improving Oxford’s presence and profile in higher education markets. Doubled annual revenues over the first 6 years. Created and implemented a business plan which significantly drove revenue and increased margins by augmenting a field sales expansion with an inside sales group. -
Director Of Sales & Marketing, College & Health Sciences DivisionHarcourt Brace & Company 1994 - 1996TorontoReporting to the President, directed the sales and marketing efforts for the $27 million College & Health Sciences Division. As a member of the senior management team, played an integral role in development and implementation of key strategies and objectives. Managed an overall staff of 32 including 5 Regional Managers and an Advertising & Promotion Manager.• Reorganized sales department and reduced headcount by 25% contributing to increased profitability of 7%. Planned and developed inside sales strategy to help increase overall revenue performance and reduce costs; implemented sales force automation program to facilitate increased productivity and create a more complete market research database. -
Director Of Sales, College DivisionHarcourt Brace & Company 1988 - 1994TorontoReporting to the Vice-President, directed all sales activities for the Harcourt Brace College Division with growth to annual revenues of $18.5 million. Managed staff of 24 through 6 direct reports in the areas of field sales, telemarketing, professional markets, advertising & promotion and export sales.• Increased sales nationally by 24% over 3 years; restructured sales force, specialized territories and redefined account objectives to increase sales; conceived and implemented new incentive plan that coordinated with sales, marketing and editorial goals. 75% of sales representatives exceeded sales targets in 1993 and 1994.• Managed 3 high performing and specialized sales teams covering 1) Business, Economics & Natural Sciences 2) Math, Engineering and Computer Science, and 3) Social Sciences & Humanities.
Scott Burns Skills
Scott Burns Education Details
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Political Science
Frequently Asked Questions about Scott Burns
What is Scott Burns's role at the current company?
Scott Burns's current role is National Sales Manager at Cheng & Tsui.
What is Scott Burns's email address?
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What schools did Scott Burns attend?
Scott Burns attended Western University.
What skills is Scott Burns known for?
Scott Burns has skills like Publishing, Social Media, Academic Publishing, Digital Media, Online Publishing, Content Development, Content Management, Publications, Books, Integrated Marketing, Textbooks, Marketing.
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