Chufan Shi Email & Phone Number

United States

Los Angeles, California, United States

- Developed an influencer management model that increased influencer response rate from 5% to 50%.- Implemented a talent operations system that achieved a 1:200 people-to-productivity ratio while reducing attrition from 10% to 2% monthly.- Optimized business model to open new revenue streams by onboarding merchants onto our operations platform.- Independently devised merchant partnership programs and improved internal operations workflows.- Managed merchant account operations, increasing total monthly sales by 1,620%.

Los Angeles County, California, United States

- Assist professors with MGMT161 Venture Initiation and MGMT169 Entrepreneurial Leadership, core courses in the Entrepreneurship program - Provide feedback on students' elevator pitches, executive summaries, and full business plans- Evaluate students' presentations and provide constructive suggestions for improvement- Track student progress using course management systems like Canvas

Beijing, China

- Organized press communications and identified key media contacts for the product launch event, securing attendance from top journalists and influencers.- Provided leadership and guidance to cross-functional team on day-to-day office administration and operations.- Conducted in-depth market analysis to determine optimal positioning and targeting for company and products. Developed comprehensive marketing plan and go-to-market strategy to drive growth.- Designed and executed customer surveys and interviews examining buying behaviors and preferences. Leveraged insights to refine messaging strategy, leading to a 9% daily increase in new customer acquisition.- Managed media relations including drafting press releases, liaising with reporters, and securing earned media placements. - Led influencer outreach efforts including identifying and onboarding relevant thought leaders and content creators. Forged partnerships with over 300 influencers.

Los Angeles, California, United States

- Completed a summer internship with this non-profit organization dedicated to promoting Asian American representation in Hollywood- Assisted in organizing press events and publicity campaigns for major film releases like Disney’s live-action Mulan- Conducted research on entertainment industry press contacts and media outlets catering to Asian American audiences- Provided social media support by creating posts and managing content calendars boosting upcoming CIE initiatives

San Jose, California, United States

- Created official media account for the company, including tik-tok, youtube, bilibili, and Facebook. - -- Led the video content selection, and organized the editing team.- Adapted a video operation flow chart for people later to follow.- Screened feedback data, detected potential topics, and develop future projects.

Dali, Yunnan, China

- Conducted audience research and analysis to inform social media marketing strategy for wildlife conservation non-profit. Customized approach for new TikTok and Bilibili channels.- Led end-to-end creative development from topic ideation, script writing, video production to editing for social content. Top performing video achieved over 2 million views.- Developed and executed content calendar for consistent high-quality video output. Published over 40 videos which increased official account subscribers by 200,000.- Collaborated cross-functionally with program staff to identify engaging topics and storytelling opportunities based on organization's wildlife rescue initiatives.- Tracked performance analytics and optimized content mix and messaging to drive viewer engagement and account growth.- Managed community management including responding to comments, questions, and feedback from followers. Developed relationships with key influencers and partners.- Contributed creative ideas and influencer outreach support for fundraising campaigns on social media. Helped boost visibility and donations for nonprofits.

Minor, Entrepreneurship

Bachelor Of Arts - Ba, Communication, General

Associate Of Arts - Aa, Communication And Media Studies, 4.0

High School Diploma, 3.93