Compulse, a division of Sinclair Broadcast Group, is a leading marketing technology company for media companies and agencies. Our single-solution platform makes digital marketing easier by combining sales enablement, order management, fulfillment, and analytics, all consolidated into one UI.

Lead the Offer & Pricing Strategy team, directing cross-functional teams in the financial analysis, strategy development & implementation for Azure reservations, currency, software assurance benefits, consumption-based models, graduated pricing, per user business models, & on-premise software migration to subscriptions & the cloud.* Developed strategy, gained executive sign-off and worked with engineering and marketing to launch Azure reservation monthly billing plans, generating over a hundred-million dollars in additional annual revenue.* Launched Azure Modern Currency strategy globally, and worked with Treasury to update FX rates globally, preventing the loss of hundreds of millions of dollars in Azure revenue.* Researched and analyzed AWS’ new Compute Savings plan for rapid sales and marketing response. Developed strategy options and gained executive approval for Azure product response in less than a month. * Led cross-functional team to develop strategy and business requirements to support complex Azure deal making on new commerce platform. Worked with readiness teams to successfully launch capabilities globally.* Hired top talent, empowered team, improved team morale & increased focus on culture, diversity & inclusivity.

Reporting to division General Manager, lead a team of 30+ product, marketing, sales and partnership managers. On Senior Leadership Team – driving division strategy, planning, oversight and M&A activities.Corporate Oversight, Leadership & People Management* Key executive in driving business strategy shift to focus on global enterprises. Developed and executed business plan that took a division with rapidly declining revenues to double-digit revenue and EBIT growth. Doubled revenues in 4-years, while also nearly doubling EBIT percentage.* Senior leader driving a host of new initiatives – customer experience, recruiting as a differentiator, SalesForce taskforce, data/BI strategy, China expansion, wholesales business, near-shoring, public cloud and M&A.Product Management* Launched global SMS product – scaling from three 2-way countries and 500M msgs a month, to nearly one-hundred 2-way countries and 2B+ messages a month. Industry leader in reach, capacity, availability (4-9s) and InfoSec (ISO 27001 certified) - to support some of the biggest brands in the world.* Established early leadership in Rich Communication Services (RCS), working closely with partners (Google, Samsung, GSMA & global mobile operators) and enterprise brands.Marketing* Developed new marketing content-led strategy including digital marketing, marketing automation, lead nurturing, inside sales and account based marketing (ABM) for large customers and prospects.* Launched new brand strategy. Won the Drum B2B Brave Award for ‘Best Integrated Content Campaign.’* Replaced MarTech stack with Marketo for marketing automation and lead scoring; Infinity call tracking; Conversica for AI-driven automated lead qualification; HighSpot for sales enablement; & Buffer for social media. * Integrated MarTech Stack with Google AdWords, Google Analytics and Salesforce. Used marketing data and analytics-driven insights to enable end-to-end performance management from awareness to opportunity.

Research in Motion (RIM) provides BlackBerry smartphones and tablets to consumers, businesses and governments. RIM has more than 70 million subscribers, 15 thousand employees and annual revenues of nearly $20 billion dollars. Lead a 6 member team in the development, launch and promotion of RIM’s cloud services. Responsibilities include business planning, service definition, market requirements, commercialization, go-to-market planning, positioning, sales training and C-level customer presentations. Also, senior member of management team for business unit.

NewBay (acquired by RIM in October 2011) provides a software platform for mobile operators & device makers to deliver cloud-based digital content services to consumers, enterprises and SMBs: content backup, sync & access, social networking, notifications, address book, multimedia management and converged messaging.Lead a 6 member team in the development and promotion of company solutions. Responsibilities include all corporate and product marketing activities: product direction and positioning, inbound marketing, lead generation, sales support, brand management, online marketing (website, social media, email [Vertical Response], web advertising, blog [Word Press], SEO and Google Analytics), marketing programs, public relations, collateral, events and executing the overall company marketing plan. Additionally, play a key role in developing strategic initiatives and overall company stewardship. Also, lead product marketing efforts for RIM cloud services for BlackBerry smartphones and tablets.* Exceeded 14 of 14 goals – from PR, web & social media to demand generation, sales tools & funnel growth.* Lead generation programs resulted in 116% growth in sales pipeline in just eight months. Several multi-million dollar deals were closed and ultimately led to company acquisition by RIM.* Established marketing processes: marketing plan with company-aligned objectives, quantitative metrics, reporting and project planning; and integrated website with SalesForce CRM to automate lead management for inside sales.* Initiated content and online marketing programs: blog, webinars, white papers, social media & web advertising.* Doubled team size in just two months – adding online marketing expertise and product marketing managers.

Tekelec provides hardware- and software-based signaling, messaging, policy, performance and subscriber management solutions to global operators. Public company with nearly $450M in revenue and 1,200 employees.Direct a 6 member team in the planning and execution of company marketing programs, including online and content marketing, collateral development, email campaigns, lead generation, product positioning, sales enablement and training, branding and digital advertising. Manage a multi-million dollar budget, numerous external contractors and vendors.* Launched thought leadership content marketing program with educational webinars, white papers, technology and solution guides, resulting in more than 50K downloads and 10K leads in less than two years – far exceeding objectives.* Implemented a new website & Eloqua marketing automation, produced videos, created educational multimedia, initiated a blog & search engine optimization (SEO) program, and leveraged analytics for continuous improvement.* Led integration of marketing teams, resources and tool from three acquisitions – software for next-gen messaging, policy management and subscriber databases.* Online marketing tools and training: Google analytics and AdWords, SEO, Eloqua marketing automation, HubSpot keyword management and blogging tool, and Marketing Sherpa website optimization.

Develop and execute the marketing plan for a $400M+ business unit (BU). Duties include: managing all BU marketing activities with corporate marketing (events, white papers, web marketing, webinars, media & analyst relations); product positioning and branding. Manage one direct report and coordinate the activities of 7 product managers. * Increase demand for new products and improved sales effectiveness via a comprehensive communication, training and external marketing program. Developed and managed first BU global sales training program, first BU internal newsletter and first integrated marketing campaign. All initiatives have since become the model for other BUs. * Perform extensive competitive, market and business case analysis to explore new product-market opportunities.

Hatteras (acquired by Overture) provided Ethernet solutions to carriers for last mile access & wireless backhaul.Directly responsible for all marketing and product management activities. Duties included: pricing; budgeting; P&L authority; customer service program; product positioning; online & channel marketing; collateral; market analysis and business cases; tradeshows; and media/analyst relations. Manage one direct report and 10+ external contractors/relationships.* Marketing strategy resulted in the company going from zero revenue to a multi-million dollar run rate.* Managed website and implemented first company email marketing program using Vertical Response

Global Crossing (acquired by Level 3 Communications) provided a diversified portfolio of voice and data services to other carriers, large enterprises, and small and medium businesses.Develop and execute marketing strategies; allocate and manage a multi-million dollar sales and marketing budget across all product lines for all carrier and enterprise channels; track return on investment (ROI) for marketing programs.* Newly implemented programs generated more than $35+ million in new contracts in less than 6 months.

Responsible for marketing all IP services: strategic planning, new product launches, collateral development, market segmentation & research, competitive, joint marketing, bid response, sales support, training and customer presentations.* Launched two major IP/MPLS VPN releases in less than 7 months. Positive analyst, PR & customer response.* Intensive product training and marketing programs led to a 400% increase in forecasted sales for 2004.

Tellium (acquired by Zhone) provided optical switching, management, planning and modeling solutions to large, global carriers. Successful IPO conducted in 2001.Responsible for all network management, planning, modeling and operating system software products: collateral development, market research, branding, competitive intelligence and sales support activities for global account development.* Worked closely with sales, customers and analysts in developing marketing plans and product requirements.* Launched integrated marketing campaign for software products, resulting in over 20 press pickups, 8 analyst briefings, meetings with 90% of potential customer base and increased investor awareness just prior to the IPO. * Project managed outside consulting firms in the development of business cases, whitepapers, and webinars.* Published whitepapers, performed presentations and customer demos at shows in N. America, Europe and Asia.* Developed OSS/NMS partnerships with third-party companies and created the alliance program marketing plan.

Nortel was a global, diversified telecommunications infrastructure provider with over ten billion dollars in revenues.Manager, Technical Product Marketing, March 2000 - September 2000Marketing and customer-focused responsibilities for the following products: core router (IP); next-generation optical equipment (ADMs & OXCs); multi-service switches (ATM/FR); and packet-optical inter-networking software.Senior Marketing Strategist, March 1999 - February 2000Authored internal 'point' papers on key business issues and conducted market research, analysis, production and distribution of strategic and competitive information for senior management. Senior Financial Analyst, Operations Finance, January 1998 - February 1999Global inventory finance manager for largest business unit ($4B/yr.). Used Oracle-based financial systems to prepare monthly reports, quarterly forecasts and special projects - tracking material flows and forecasting metrics.

Medical and General Programs Recruiting Manager, Raleigh, NC, May 1994 - June 1997Managed 5 recruiters in N.C. Developed and executed marketing plans that included direct mail, job fairs, cold calls, advertising, guest speakers, presentations (administrators, faculty and student organizations) and referral programs.* Consistently exceeded quota - most productive recruiter for two years straight. “Recruiter of the Year” Award.Attack Squadrons Thirty-Six & Sixty-Five, Virginia Beach, VA, December 1991 - April 1994*Personnel Officer: Managed 18 people in the administrative and personnel support of a 300-person aviation unit. *Maintenance & Navigation Officer: Managed 25 people in the maintenance of aircraft hydraulic/structural systems. *Navigator: Mission expert responsible for navigation, communication and weapon systems for a $30 million aircraft.Naval Flight Officer (NFO) School, May 1989 - Nov 1991Pensacola, FL and Virginia Beach, VAReceived two years of intensive classroom, simulator, survival and flight training for 5 different aircraft.