Audrey Scheck Design is an award-winning design studio offering comprehensive design services for all aspects of home design. The Austin-based team works on projects spanning the nation, and they are passionate about working with clients to create innovative spaces. Their distinguished style blends new and vintage elements to create artfully layered and collected homes. Known for their use of textiles, patterns, and natural materials, Audrey Scheck Design invokes that warm, lived-in feeling.

- Negotiate annual upfront partnerships with Us Weekly’s largest advertisers, allowing for capitalization on guaranteed revenue- Work with internal teams to implement national digital pricing consistency and improved advertising product standards, including high impact takeovers, branded content, native advertising, video, social integrations, and influencer extensions- Strategically partner with Fortune 500 brands to develop customized cross-platform solutions that are proven to drive awareness, consideration, and tune-in- Closed largest west coast digital deal in Us Weekly’s history, including the brand’s first ever live viewing party- Sold the launch of Us Country, which has continued revenue profitability across desktop, tablet, and mobile - Work collaboratively with mobile vendors to develop and execute innovative formats that are distinguished in the marketplace

- Lead digital seller for Us Weekly’s west coast territory, including accounts across all categories in Los Angeles, San Francisco, San Diego, Portland, and Seattle- Closed several first-time accounts for UsMagazine.com, including the first west coast auto advertising deal- Prospect region to raise awareness and discover new potential while maintaining and strengthening relationships with current clients - Engage in all stages of the sales cycle from developing customer rapport to closing business and servicing accounts- Work closely with Us Weekly’s print and editorial teams to develop, sell, and execute integrated programs

- Lead in response to UsMagazine.com and RollingStone.com RFP’s including brainstorming strategies, building media plans, creating marketing decks, and working with ad operations to manage inventory- Created proactive marketing materials for west coast sales team to utilize when prospecting business (examples include large, annual marketing platforms and new, custom ideas based on specific objectives)- Worked with Us Weekly and Rolling Stone’s Executive Producer, Online Editors, and print sales/marketing to conceptualize ideas designed to meet advertiser goals- Key liaison between marketing and sales representatives to develop integrated programs (print, digital, and events)- Member of the team responsible for the growth and success of RollingStone.com after it re-launched under new ownership

- Managed strategy, execution, optimization, and reporting for five sales representatives in an effort to meet sales goals and build strong client relationships- Point of contact for client communication with brand marketers and their respective advertising agencies, helping to set expectations and manage day to day troubleshooting in an efficient manner- Ensured accuracy of ad campaigns by working with ad traffic operators to monitor and renew online banner ads, custom content integration, newsletter sponsorship, and seasonal guide content- Assisted in prospecting of new manufacturing partners to build a comprehensive online marketing plan

- Clients included: AMD, Balfour, First American, JBoss/Red Hat, Keepsake, McLane, RetailMeNot, St. David’s, Sun Microsystems, Sybase, and Vantix Logistics- Responsible for direct response media programs, specifically monitoring all lead generation campaigns to ensure that client goals were met by the end of each quarter- Strategically planned and executed CPM, CPC, and CPL programs across multiple industries at various budget levels- Analyzed media alternatives to recommend how to best allocate budgets by compiling relevant consideration sets, writing insightful RFP’s, and providing detailed rationale for plans- Collaborated with media vendor partners to create successful programs to meet campaign parameters – target audience, editorial relevance, optimization flexibility, and tactic/channel recommendations- In charge of data analytics and monthly reporting, including evaluation of both print and online programs to effectively communicate performance with internal teams and clients- Created detailed POV’s to share with internal teams and clients in regards to industry landscapes, best practices, and new opportunities

- Planned, negotiated, and executed media campaigns for several clients across various industries – B2B technology, jewelry, wedding, insurance, healthcare, online shopping, grocery distribution, and supply chain logistics- Managed print and online campaigns using third party and vendor-provided results to monitor, optimize, and understand campaign successes and failures-Maintained strong working relationships with both long-standing and prospective media vendor partners- Responsible for managing interns each semester to help them understand the media landscape and assist in day-to-day responsibilities for the department

- Clients included: AT&T, Dell, Southwest Airlines, Domino’s Pizza, HEB, Nokia, and Mattress Firm- Worked remotely with the media team in Chicago to fulfill AT&T client needs by organizing monthly eCatalogs, campaign reviews with clients, in-depth competitive analyses, and internal creative meetings- Created an internship program for the Austin office to support multiple interns across various disciplines each semester, including recruiting, interviewing, mentorship, weekly seminars, program management, and community outreach- Acted as a part-time assistant in multiple disciplines

- Assisted with the preparation, creation, execution, and management of print and online media campaigns for all clients- Developed weekly campaign deliverables – competitive search analyses, lead generation campaigns, campaign performance reports, optimization recommendations, screenshot decks, specs, etc.- Responsible for media billing – processed invoices, reconciled campaigns, revised insertion orders after optimizations, communicated billing discrepancies with vendors, and worked closely with the accounting department

- Helped manage RFPs, IOs, invoices, and campaign organization- Responsible for newsletters and POVs regarding media trends (search engine marketing, podcasting, RSS advertising, etc.) that were shared with the agency- Attended rep meetings and weekly seminars with the media department to expand my understanding and knowledge of the advertising landscape