• Architect the brand aesthetic book to guide the style, voice and tone for the communication throughout all creative initiatives• Produce creative social media content, copy and build community strategies to increase user’s growth and engagement• Partner with designers to help develop and edit visuals and videos for external and internal usage of digital and marketing content• Develop scripts for Press and PR publicity materials• Execute PR campaign strategies as well as build brand and influencer partnerships• Proactively flag opportunities for the brand to escalate the awareness in the market

• Interfaced with architects and engineers in the creation and development of residential gated communities• Worked with interior design team to develop proposals and implementation for indoors and outdoors• On site supervision of construction for the aesthetic quality control • Created presentations of projects through CAD software and ADOBE• Developed and publish three editions of firm’s high-end Real Estate Magazine• Conceptualized and production of events for sales promotion • Organized photoshoots and supervision of final video product • Raised brand awareness through consistent marketing strategies and project campaign launches

• Co-founded brand and established profitable operations within the first year of business• Lead development of brand creative aesthetic and guidelines for a consistent look and feel of website, packaging, retail merchandising, product and general brand communications• Create the overall vision for each collection and design of handbags and leather goods by hand, Illustrator and Photoshop• Sketch and monitored specific material developments including customized hardware and leather with factories overseas• Raw material sourcing with multiple vendors worldwide, negotiating costs, minimum order quantities, lead times and logistics• Develop pricing and costing • Creation of tech packs for factories precise guidelines and coordinate sample making with factories from concept through commercialization• Oversee product development timeline in order to ensure lead times are met for production requirements and inventory shipping deadlines• Manage highly detail oriented quality control inspections and engineering reviews for raw materials, production, and final product delivery• Liaise with graphic designers to accomplish branding strategies, through catalogs, marketing campaigns, banners, and various media outlets• Production of events including runway shows with the assistance of more than 500 guests and pop-up fairs for independent designers• Direction of product and model photoshoots from idea to final editing• Partner up with other independent designers for the initiation of Flying Solo, a retail store for independent designers in Soho, NYC