Responsible for event strategy and planning, operations and financial reporting; vendor/sponsorship sales, booth layout, and assignment; permits, negotiations and contracts, entertainment, creation and implementation of special activities; art direction and production of marketing/advertising materials, media buys, social media, website; the point of contact for key partners including local government authorities, Veteran organizations, the general public, motorcycle community, charities, and public relations agencies; event spokesperson

Sell a unique consumer product line by sourcing potential customers through contacts and cold calling; offer private brand labeling to major licensees; sell to retailers, from small gifts shops to big box stores, and major casinos; responsible for follow up, collections as needed, and providing superior customer service

Responsible for the coordination and execution of museum events, often in an event lead role; work closely with internal and external partners; senior management, catering, entertainment, equipment suppliers, etc., provide extraordinary guest experiences resulting in exceptional word-of-mouth referrals and repeat business

Developed sales and marketing strategies, implemented within budget; managed advertising, social media, special events, supervised floor sales staff, managed online sales and in-store promotions; key holder

Started in a contract position and became a full-time employee; integral team member for Las Vegas BikeFest, and conventions managed by ConvExx; increased vendor sales and sponsorship revenue; created and managed vendor/exhibitor layouts, setup/teardown, and select show operations; enforced show policy, onsite event manager with exceptional customer service; contract renewals

With the San Bernardino Sheriff Department’s, Desert Thunder Rally Board of Directors, secured entertainment, celebrity appearances, vendors, and sponsors; developed and managed special events

Contracted by Las Vegas Metro Police Department/Police and Fire Games; responsible for sales and sponsorship, program/marketing collateral, and event coordination

Business Development; Marketing; Advertising; Media Buys; Website Development and Maintenance, Copywriter, Social Media Director; Event Director; Sponsorships, Business to Business Sales; Charitable Management, Public Relations; Department Leader/Supervisor; Product Development; Promotional Campaigns

Event Manager for General Merchandise (Industry Shows, Dealer Shows, HOG Rallies, Major Motorcycle Rallies, Company Anniversary Celebrations - Worldwide)Successfully planned and led all aspects of the General Merchandise participation in events within budget while increasing overall interest and sales of Harley-Davidson merchandise.Event design and layout; Set up/TeardownDisplay Development/MaintainanceTrucking/LogisticsStaffing, Training, Travel Arrangements, On-Site ManagementExperience working with union laborResponsible for Show Inventory, MerchandisingFashion Show Creation and ExecutionExtensive work with Senior Level Executives, Dignitaries, and CelebritiesVendor and Licensee management and relationship-buildingPublic RelationsSignage, Retail, and Wholesale Catalog Development: Copywriting, Proofing, and Editing

Development of assigned product categories including Harley-Davidson gifts and collectibles including knives, banks, game room accessories, clocks, etc.; and for the promotion of the entire MotorClothes apparel, gifts, and collectibles product lines. Increased sales by tens of millions of dollars by developing strategic business plans, sound product lines, and effective promotional efforts, including catalog copywriting and coordinationManaged all show promotional efforts.