Barbara Schneider work email
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Barbara Schneider personal email
I am a marketing leader driven by purpose, results, and a passion for storytelling that inspires action. My career spans impact marketing, climate solutions, and startup innovation. I’ve led transformative campaigns that connect brands with their audiences through compelling narratives, emphasizing sustainability and social impact.With a strong focus on results and a customer-centric approach, I have successfully built and scaled businesses, combining data-driven strategies with deep market insights to deliver measurable impact. From building a startup from the ground up to achieving a successful exit, to repositioning brands in the carbon credit and environmental preservation sectors, I thrive at the intersection of creativity and strategy.Currently, I focus on shaping narratives that drive climate action and socioeconomic development, leveraging branding as a tool for systemic change in the dynamic and high-stakes world of climate solutions.
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Founding PartnerCarecodeSão Paulo, Brazil
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Head Of MarketingCarbonext Jul 2023 - PresentSão Paulo, Brazil -
Founding Team | MarketingNana Delivery Aug 2021 - Jul 2023São Paulo, BrazilNana Delivery was born to be an extremely convenient and accessible service so I created branding and CX strategy with the same premisses. Exited in July 2023 to a Mexican company named Joker. -
Global Manager Of Engagement & RetentionGympass Jan 2021 - Sep 2021São Paulo, BrazilResponsible for the engagement and retention of end-users in the 11 countries where Gympass operates. I've created the first customer segmentation that would guide the CRM strategy aiming to increase activation rates. -
Growth Brand ManagerNubank Apr 2018 - Dec 2020São Paulo, BrazilLed Nubank’s growth efforts through the lens of the brand during the company's hyper-growth moment. In a horizontal role, I was responsible for branding rationale in the expansion of acquisition channels, revamping the user journey, creating the first onboarding experience, guiding CX strategy and increasing MGM's relevancy. -
Gerente De MarketingAb Inbev Dec 2017 - Apr 2018São Paulo Area, BrazilFull brand, placement and product strategy for craft beer brands Hoegaarden and Wals. Constructed & implemented a new consumption occasion for Hoegaarden in Brazil, developed the first brand book for Wals and started the integration process for all brand assets, from price tags, to event stands and tap handles. -
Analista De MarketingAb Inbev Dec 2016 - Dec 2017São Paulo, BrasilAnalista de marketing responsável por execuções das marcas Skol e Skol Beats assim como pela gestão de orçamento das marcas. Atuei em projetos de reposicionamento de Skol e Skol Beats como Repost e Skol Beats Tower. Participei da execução dos patrocínios de Skol à parada LGBTQIA+ de São Paulo, LollaPalooza e carnavais de SP, RJ e BH.
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Global Management TraineeAnheuser-Busch Inbev Jan 2016 - Dec 2016São Paulo Area, BrazilCompetitive job rotation program with training across supply, sales, corporate and global marketing strategies.I've developed and completed two major projects: + 4 million per year topline increase using byproducts in supply chain in a Rio de Janeiro plant + improving the availability of returnable bottles in a São Paulo large retail chain.
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Creative CopywritterWieden + Kennedy Jul 2014 - Dec 2015Creative copywritter for Mondelez (Sonho de Valsa and 5 Star campaigns, including 5 Star launch in Brazil) Booking.com, Heineken (Rock in Rio brand activation) and Philips (launched an app for Shadow Puppet storytelling). -
Strategic Planning InternJ. Walter Thompson Worldwide Feb 2013 - Jun 2014São PauloPlanning strategy for Philadelphia (2013/2014 repositioning), Johnson & Johnson ( 2014 World Cup Sponsorship), Listerine and Tylenol. -
Social Media InternFbiz Jul 2011 - Dec 2011São Paulo Area, BrazilContent writing and social media managing for Netshoes, Fastshop and Grupo Anhanguera.
Barbara Schneider Skills
Barbara Schneider Education Details
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Literature -
Social Sciences
Frequently Asked Questions about Barbara Schneider
What company does Barbara Schneider work for?
Barbara Schneider works for Carecode
What is Barbara Schneider's role at the current company?
Barbara Schneider's current role is Founding Partner.
What is Barbara Schneider's email address?
Barbara Schneider's email address is barbara.schneider@wk.com
What schools did Barbara Schneider attend?
Barbara Schneider attended Espm Escola Superior De Propaganda E Marketing, Universidade De São Paulo, University Of Westminster.
What skills is Barbara Schneider known for?
Barbara Schneider has skills like Creative Strategy, Online Advertising, Marketing Strategy, Brand Development, Advertising, Marketing, Digital Marketing, Integrated Marketing, Creative Direction.
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Barbara Schneider
São Paulo, Sp -
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Bárbara Schneider
Bacharel Em Enfermagem | Enfermagem Oncológica E Cuidados PaliativosNovo Hamburgo, Rs
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