Curated email content messaging to target specific audiences, resulting in a 15% increase in open rates and a 12% in reply rates over a 2.5-month test period Owned go-to-market plans for the newest business vertical including drip marketing programs, webinar events, gifting campaigns, ABM campaigns, and organic social media strategiesOther achievements in this role:- Increased email reply rates by 57% in Q3 2023, the highest within the Growth Marketing team- Orchestrated and moderated an online webinar around AI and marketing featuring the CMO, resulting in the highest number of registrants (702) and attendees (238) in company history- Initiated first organic social campaign for new business vertical resulting in a 200% engagement rate within the first 4 weeks of launch- Pioneered the creation of a Corporate Social Media Manager role within the organization, defining key responsibilities and example work week tasks within job description

Owned ABM campaigns, which resulted in a 72% account conversion rateDesigned marketing assets for property business units including infographics, informational videos, QR codes, etc. Also contributed to:- More than $20 Million in Pipeline ARR (of $30 Million) Influenced in 2022- Average Email Open Rates of 20% with Average Click Thru Rates of 3% in 2022- My Vertical Exceeded All Goals in 2022

Built a social media marketing strategy for a sustainable clothing brandEstablished new influencer and brand partnerships that align with company goals and visionLed online events with guest speakers discussing topics such as sustainability, female-founded businesses, mental health, and more

Oversaw marketing budget of over $30,000 per month for lead channels, ad accounts, print marketing, and internal promotionsCreated SEO strategy during company rebranding including keyword search, metadata tagging, search engine visibility tests, etc.Developed social media strategy and managed profiles including Instagram, Twitter, Facebook, Glassdoor, and YouTubeBuilt monthly and quarterly email campaigns for over 2,200 contactsEstablished strategic partnerships that align with company values and offerings

Converted 50+ leads through paid marketing channels per monthProduced over 120 qualified leads per quarter for the sales team through digital marketing campaigns such as Google Ads, Yelp, etc.Monitored SEO tasks to improve website visibility and credibility on Google and Bing search enginesLed rebranding project alongside CEO after 3 weeks of hire and launched within 3 months

Four girls on a mission to empower and connect women through hand crafted and curated gift boxes. Created company website, managed purchase orders, product photos and social media accounts.

Curated daily content managed social media profiles such as Instagram, LinkedIn, and Facebook for studio Established strategic partnerships with 20+ new brands and influencers including Camelbak, Keep Nature Wild, GTS Kombucha, and more Produced captivating in-class and event content for social media marketing initiatives