Proud to lead a strong and dedicated U.S. Team, committed to the growth and sustainability efforts of our iconic Hispanic home care brands!

Responsible for starting-up & leading the joint venture between Organic Valley, the largest organic dairy cooperative in the U.S. (Over 2000 Family Farms), and Dean Foods, the largest fresh dairy company in the U.S.

Responsible for leading brand marketing and innovation for Dean Foods' $4B+ brand portfolio.

Promoted by the CMO to lead DSD brand marketing for the largest dairy company in the U.S. Responsible for managing a $25+ million marketing budget to drive growth across 4 categories: White Milk, Flavored Milk, Refreshment Beverages, & Ice Cream. Responsible for building and directly managing Dean’s DSD Brand Team consisting of two directors, one senior brand manager, one brand manager, and one brand assistant. Own all agency relationships including: creative, media, digital, consumer promotion, and packaging.

Hired by the CMO to build an innovation/commercialization process and pipeline for Dean’s $10 billion DSD division. Built and documented a custom stage-gate and commercialization process, clearly defining role sort, decision rights, action standards, and management routines. Implemented a 5-step stage gate process, including a quarterly executive level steering committee meeting to efficiently manage initiatives through the pipeline.

Hired by the largest family-owned retail coffee brand in the U.S. to drive transformational growth by applying tier-1 CPG brand and innovation best practices to an 85 year old business in a flat category. Reported to the President and fourth-generation family-owner. Built and led a 10 person brand management team across 4 Business units: Retail, Coffee House, Food Service, and Consumer-Direct. Owned all agency relationships including advertising, consumer promotion, digital, packaging and public relations. Owned and managed all consumer and shopper insight supplier relationships including IRI and Nielsen contracts. Responsible for quarterly brand strategy & results communication to the company’s board of directors.

Promoted to manage the $100MM+ Hi-C brand as well as the $100MM Disney Beverages portfolio. Reported to the Managing Director of Shelf Stable Beverages. Responsible for delivering growth via a multi-million dollar advertising budget. Responsible for managing five agencies: Packaging, Creative, Media, Promotions, and Digital. Responsible for managing ongoing royalty negotiations and relationship with Disney Consumer Products.

Promoted to deliver $40MM in sales by investing $6MM in trade and shopper marketing dollars within Dial’s Western Sales Division. Responsible for managing all account specific marketing activities. Responsible for conducting pre & post-analysis of promotional investments via IRI & internal shipment databases. Member of the HEB sales team. Reported to the Vice President of West U.S. Sales.