Syrenna Makar Email & Phone Number

Arlington, Virginia, Us

Develop and drive MQL acquisition strategies across three distinct product lines, supporting over 50 education programs and partners, leveraging 3+ organic marketing channels, resulting in +10% year-over-year organic revenue growth and optimized acquisition costsLead the organic marketing team in comprehensive analyses and performance reporting for product and program funnels, identifying risks to pacing and uncovering revenue growth opportunities that inform proactive strategiesPartner with cross-functional teams in demand generation, product analytics, and marketing operations to design and execute short- and long-term strategies, aligning with annual forecasts and addressing performance gaps with precisionManage the development of centralized team reporting in Tableau Cloud, defining critical KPIs, calculations, and dashboard frameworks to ensure accurate, real-time insights that meet both business objectives and team requirementsPlay a key role in strategic product launches, coordinating with cross-functional teams to ensure smooth market introduction, from planning through execution, and driving initial traction with targeted, data-informed campaigns

Arlington, Virginia, Us

Devised and executed a scalable advertising strategy across 10 non-branded educational websites, supporting 25 products, contributing to +35% improvement in MQLs year-over-yearCoached a team of three in implementing efficient and adaptable organic marketing strategies, resulting in +20% growth in organic revenue year-over-year for organic search across multiple micrositesEstablished cross-functional partnerships with technical, product, and analysis teams, enhancing inbound revenue generation tactics that improved organic leads by +25% after a CMS migration of 13 web assetsSuccessfully led the organic strategy and advertising campaigns on an affiliate marketing contract with a global media company, driving $3M in yearly revenue

Arlington, Virginia, Us

Spearheaded the management of strategic SEO content and conversion strategies for 10 websites, resulting in a +20% year-over-year growth in organic MQLsDeveloped organic traffic and revenue optimization strategies for underperforming non-branded web assets, resulting in an average of 110% YoY increase in revenueManaged third-party contracts to drive high-intent traffic growth, elevating three MQL websites from averaging 500 to 5,000 sessions per monthEstablished internal processes that enhanced reporting efficiency, team goal management, and the coordination of cross-functional team responsibilities

Arlington, Virginia, Us

Arlington, Virginia, Us

Arlington, Virginia, Us

Bayonne, New Jersey, Us