Seo Manager
Current• Responsible for developing and executing yearly SEO roadmap, incorporating both on- and off-site SEO strategies to align with overall business objectives.• Manages ecommerce product catalog of 400,000+ SKUs to align with SEO best practices, plus further enhancements on all organic search shopping platforms.• Collaborates with product managers across the globe to optimize product offerings in all owned locales. This includes keyword research and content optimization plan preparation.• Directs front- and back-end development resources on code changes related to SEO, including applying scalable solutions to counter PageSpeed issues. In addition, responsible for setting up system to resolve PageSpeed regressions in a more agile manner.• Constantly monitors website health and delivers reports to key stakeholders to ensure consistent alignment.• Works together with social media and pay-per-click (PPC) program managers to optimize campaigns.• Assesses content and keyword gaps at an enterprise level, then provides recommendations and gains buy-in from internal resources.• Trains and educates all content resources on proper formatting and optimization best practices, including but not limited to meta data, URL structure, keyword analysis, site crawling, schema implementation, etc.• Provides key stakeholders with constant industry updates and plans to align with any core algorithm updates from search engines.• Assists in QA process of site migration. This includes redirect mapping, content architecture changes and component additions to Adobe Experience Manager.• Executes A/B testing by creation of new landing pages, meta and schema publishing, plus content architecture changes to enhance organic engagement.
