Scott Aaronson Email and Phone Number

+ Perform multi-channel audience profile analyses using combinations of Python, SQL, and/or Adobe Data Workbench, including attribution analysis and propensity modeling+ Oversee data integrations between analysis platforms and marketing activation tools+ Analyze digital marketing, advertising and D2C campaigns and provide optimization recommendations+ Develop machine learning models for audience segmentation to amplify reach while driving targeting efficiencies+ Recommended platform-wide optimizations that led to 29% ecommerce conversion rate gains and 37% passive email acquisition rate gains+ Calculate customer lifetime value metrics from both owned D2C platforms and models based on off-platform conversions+ Segment audiences for advanced marketing and advertising targeting+ Manage internal team KPI tracking and foster feedback loop with team to garner improvements+ Build statistical models for benchmarking artist audience development and digital marketing campaign performance+ Set up reporting and dashboards for internal and external stakeholders+ Drive multi-channel data collection strategies and data integrations across ecommerce, websites, email marketing, advertising, and CRM data sets+ Develop tools for fetching data efficiently across WMG-owned and third-party systems + Collaborate with campaign management to set data-informed campaign goals+ Work closely with CRM Solutions team, User Experience teams, and Email Production teams to help optimize scaled site, store and email templates+ Design A/B and multivariate tests to be carried out on artists’ websites, stores, and email communications+ Govern all advertising retargeting pixels company-wide in accordance with GDPR compliance

+ Proofed and organized record labels’ digital assets and disseminated assets to marketers, distributors, publicists, and synchronization licensors+ Responsible for all label e-mail marketing, including creatives and analyses+ Created electronic press kits for new music releases+ Assisted with new release and music festival marketing strategies