Sales Director
CurrentIt is my responsibility to insure our 21 showrooms deliver the FitzWay Experience to our customers, creating a unique and comfortable way to buy a vehicle. The FitzWay is about conducting ourselves in a completely open and honest way, offering full transparency to the automotive buying process. No one ever over pays. We have been a Posted Price Dealership for over 25 years, offering the Guaranteed lowest price upfront – No haggle, No Hassle; however, we are so much more than that. Our salespeople are paid flat rates based on the customer’s level of satisfaction after the delivery. This makes the customer priority one. The only thing that changes the vehicle price is the age of the inventory. We include the customer in the appraisal of their vehicle. We show the sources included to determine the true market value. We then share expected reconditioning costs. We are so confident of our process and our price, we actually offer to buy the customer’s vehicle whether they buy from us or not.Our Salespeople are trained to give the customer the “out the door Price” on a form called a “PTA”, which stands for Price; Terms and Add-ons. The PTA is an itemization of all expenses associated with buying the vehicle and gives clarity and comfort to the customer before buying. No running back and forth to the manager for the delivered price. We discuss Add-Ons with our customers prior to the last minute, avoiding a “bum rush” at the end. We discuss what the products are and what they do for the customer throughout the process. We offer the products at a discounted price so they are of value to our customer. In the end, it’s about an education on how to protect the vehicle, not a pitch.That's the FitzWay!