Lead meeting planner for national health care trade association, responsible for organizing 4 meetings annually. Coordinate activities of internal staff -- education, marketing, and exhibit sales -- and coordinate with senior management and policy staff. Lead multiple consultant teams, including event planners, AV, registration, housing, content management, phone app, CE management, and show decorator. Responsible for site selection and contract negotiation for future meetings. Responsible for sponsorship activities that generate revenue of $300,000 annually. Create new opportunities, secure sponsorship agreements, and oversee execution of sponsorship agreements.Manage advertising sales for digital and print opportunities. Created new digital opportunities that created $75,000+ in annual revenue.

I am a results-driven professional with a proven track record in creating impactful events and experiences. As a Senior Director of Meetings at the National Association for Home Care & Hospice, I strategically managed conferences, exhibits, sponsorships, and advertising sales, generating over $2.6 million in annual revenue. With a focus on vision-centric conference planning, creative experience design, and meticulous project management, I consistently delivered successful outcomes.Key Skills:• Vision-focused Conference Planning• Creative Experience Design• Relationship Building• Detail-oriented Project Management• Experienced Team Leadership• Revenue Stream Creation• Adaptability and InnovationProfessional Experience:National Association for Home Care & Hospice, Washington, DC Senior Director of Meetings | Consultant to NAHC, June 2011 – Present (full time from March 2014)• Generated $2.6 million in annual revenue through strategic management of conferences, exhibits, sponsorships, and advertising sales.• Successfully increased attendance and sponsorship revenue for key conferences, exceeding pre-COVID levels.• Oversaw smaller meetings, including board meetings with team-building components and advocacy fly-ins.• Managed Director of Business Partners, responsible for generating $1.4 million in revenue annually.

Responsible for all aspects of electronic and print advertising sales for trade association. Nurtured relationships with existing advertisers; tasked with converting exhibitors to advertisers; created relationships with potential advertisers. Responsible for writing proposals, insertion orders/contracts and serving as liaison between advertisers and graphic designers. Served as traffic manager working closely with graphic designers to ensure that artwork for daily, weekly and monthly ads has been received and is correct; create log sheets for designers for each ad outlet, check ad placements in draft form and secure final approvals from advertisers. Managed database of 350+ advertisers and potential advertisers; create special ad campaigns to generate interest and sales. Produced monthly billing reports for Accounting Department to create invoices; reviewed invoices for accuracy; mailed invoices with tear sheets. Established annual advertising budget and revenue goals. Updated and managed media kit and spec sheets. Established internal tracking processes, improved client relationship management. Served as special editor for technology issue of Caring Magazine; requested and edited case studies from advertisers.

Marketing communications professional with extensive experience in marketing, branding, event planning, writing/editing, and media relations. Strong strategic planning, project management, art direction, and brand management skills. Provided direction to trade associations; nonprofits; national, regional and local companies in healthcare, design/construction, retail and other markets. Developed and managed a wide range of successful, profitable initiatives within corporate, agency and nonprofit environments. A resourceful, motivated team leader who balances big-picture creative thinking with exceptional budget- and schedule-conscious execution. Proven talent for cultivating and nurturing partnerships with vendors, businesses and community groups. Directed teams of employees, consultants and volunteers.