Devin Anderson Email & Phone Number

San Diego, California, United States

Over saw the affiliate marketing efforts, while having a direct report that assisted with our efforts to increase student enrollment. Made business decisions based on data-driven analytics. Collaborated with the Associate Director of Paid Media.• Incre ased the Bachelor student population by 5% through this channel, which hadn't been used before to market to potential students.• Managed an annual budget for the Pay Per Lead channel that ranged from $12 million to $14.5 million .• Q3 2022 decreased the Doctoral level Cost per Application by 7% due to buying efficiencies that we created.• Managed the Senior Marketing Affiliate Manager, who helped with the marketing efforts led for the university.

Scottsdale, Arizona, United States

National Education Partners was the online program manager that developed and oversaw marketing campaigns for Northcentral University, John F Kennedy University, and National University. Worked cross functionally with the Paid Media team to increase the student populations.• Managed a portfolio of up to 30 active vendors that drove our Pay Per Lead marketing efforts.• Actively launched new campaigns to diversify the ways that were attracting potential students.• Coached and eventually promoted our Affiliate Marketing Manager to Senior Affiliate Marketing Manager.• FY 2020 the Pay Per Lead channel increased the student population for Northcentral University by 3%.

Scottsdale, Arizona, United States

Reported to the VP of Marketing and executed digital marketing efforts to increase the Masters and Doctoral student population. Main area of focus was the Pay Per Lead efforts but helped the SEM team find opportunities as well.• Grew the Pay Per Lead vendor portfolio from 20 to 30 vendors to help our reach to potential Masters and Doctoral level students.• Hired an Affiliate Marketing Manager to help manage a portfolio of vendors and increased efforts to increase the student population .• Over time launched seven warm call transfer campaigns, that had a higher propensity to take the prospect to complete a student application.

Scottsdale, Arizona, United States

Executed monthly insertion orders to our affiliate vendors. Handled end of month billing and reconciliation duties. Guided the initial interviews for new affiliate vendors that wanted to conduct business with us.Conducted bi-weekly performance calls with affiliate vendors to discuss how well they were doing against our KPIs.Worked with the Enrollment Operations team to develop marketing campaigns that were verticalized by degree level.Sought feedback from the Contact Center Manager around the health of campaigns and to determine if certain campaigns were leading to a high population of non-convertible leads.

Scottsdale, Arizona, United States

Partnered with the telephony team on new campaigns, queue creation and attribution of leads to successful metrics. Worked with the Contact Center Manager to develop new contact strategies, as well as coaching new Enrollment Advisors.

Scottsdale, Arizona, United States

Assisted and advised prospective students, guiding them through the degree programs that were offered. Explained the admissions process, reviewed minimum levels of basis for admission, and provided financial aid resources that might be available to them.