•Grow and manage assigned products, product lines and projects within the category.•Research, recommend and launch new products to meet company growth goals by participating and interacting with various cross functional teams and departments.•Recommend strategies for the profitable management of assigned products or lines including product positioning, pricing, forecasting, cost reductions, product updates and/or obsolescence.•Coordinate the initial stages in the development of new innovative products including market research, engineering & manufacturing analysis, purchasing and related financial aspects involved in successfully bringing new products to market.•Maintain an up-to-date database of competitive & market information including product catalogs, price lists, current promotions, new product introductions and regulatory issues.•Interact with distributors, field sales and end-users to seek opportunities for new products, packaging, merchandising and their successful placement within channels of distribution.

Successfully launched and managed a million-dollar woodworking and laser engraving business during the pandemic. Focused on quality craftsmanship and exceptional customer service, developed and implemented successful marketing strategies that resulted in an exponential increase in sales. Recognized as a TOP 0.1% e-commerce store with several products garnering awards & recognition.Extensive experience and success across multiple functions. Managing finances, bookkeeping, order processing, inventory management amongst many others. Established successful relationships working with domestic and overseas supplies, negotiating favorable terms and pricing.Managed & developed 3 part time employees.

Managed the majority of a $100M+ product portfolio in the juvenile products industry; utilized stage gate product development methodology, led development efforts across cross functional teams; presented product pitches to global retailers; crafted & communicated brand directional outlook strategy. Led and executed new product innovation and development in conjunction with domestic and international teams. Handled product line financials and SKU rationalization. Led consumer market research efforts and implemented strategic recommendations for growing the Fisher-Price brand.

Successfully growing and managing a multi-million dollar technical product line sold to major retailers, manufacturers, contractors and exported globally. Direct responsibility for product concept, design, packaging, trialing, testing, sampling, forecasting, cost & price, promotion, sales support, merchandising and product end of life (sku rationalization and obsolescence).Additional diverse experience in low cost country negotiation & sourcing (Asia, Middle East) as well as extreme familiarity with SAP and CRM platforms.Awarded “Top Marketer” in 2016 for success in identifying and obtaining profitable growth through product management

Trade marketing manager and business analyst; liaison between sales & marketing while working with Finance, Supply Chain, Logistics and Customer Service.Managed several product portfolios at retail (Home Depot, Lowes, Wal-Mart and more), identified & executed on new sales opportunities through new product addition/replacement generating incremental sales growth. Reviewed and identified new merchandising opportunities/strategies to grow revenue and profits. Reviewed & managed in-stock levels, shipping & forecasting, compliance metrics and vendor scorecards.Routinely reviewed & processed sales figures from various customers (retail, OEM, contractor) while identifying trends and making recommendations. Analyzed past sales history to anticipate seasonal trends, forecasts and additional sales opportunities. Vast experience with customer portals (LowesLink, HDLINK, RetailLink, etc).Oversaw all e-commerce and online presence; analyzed sales & advertising trends of online retailers. Responsible for all product listing maintenance; marketing and media.Led changes to product mix and in-store merchandising initiatives. Responsible for the maintenance of existing racks & displays as well as creation & implementation of new displays/racks.Customer Trade Shows – Booth set up & attendance for customer & industry trade shows shows; managed show promotion orders, showcased marketing initiatives and product knowledge with customers & prospects

Intern to Marketing Communications Manager Designed, launched and maintained nationwide marketing campaign geared towards 2-step hardware distribution and increasing profitability.Researched and assisted in the implementation of various merchandising strategies and marketing initiatives.Key contributor to launching company presence on Amazon.com and other online retailers

• File and aid the submission all necessary paperwork to insurance companies for claims• Measure and fit specialty medical braces and devices for customers

• Analyzed clients’ current financial situation and recommended suitable strategies• Prepared and delivered presentations to clients and prospects

• Compiled press releases pertaining to company events, interests, news etc.• Attended and aided with press conferences and special events • Researched, evaluated and maintained company database for media measurement

• Maintained communications with local organizations to set up community outreach events • Prepared & maintained spreadsheets with outreach data using Microsoft Excel• Assisted in planning, promoting and executing press conferences