Scott Falkner Email and Phone Number

Acquired national, local, and regional clients independently via digital marketing and conventional sales methods.Journey-mapped and diagnosed client collateral to identify sales funnel gaps and overlaps. Identified online and conventional client content that was inconsistent with brand. Devised, implemented, and monitored long and short term brand and advertising content to maximize sales and increase efficiency. Maintained close contact with all client contacts to ensure prompt service and high customer satisfaction. Provided weekly analytics and insights to all clients (21 total at the end of 2018).Provided client website construction or alteration services when required.Partial Client List: Ace Hardware, Nordstrand Audio, Wisconsin Lakes Rehabilitation District, Thrivent Financial, Shot-Ski, Olson’s Upholstery, Crotteau Chiropractic, Ristola Instruments, Journey Skincare, Straight Forward, Boys & Girls Club

Combined two-dozen loosely integrated district-related social media channels into four, tightly controlled, high-functioning sites (Instagram, Facebook, Twitter, and YouTube). Fully controlled the content, brand, and targeting of social media channels to specifically maintain goodwill between the district and the community, parents, stakeholders, and students, as well as increase open enrollment numbers.Maintained school district website content and design to ensure brand cohesiveness, accurate information, and up to date PR.Wrote, designed, executed, and monitored targeted social media paid ad placements to maintain goodwill and increase open enrollment. Open enrollment increased over 300% while with the district.Oversaw all radio and television advertising for the district. Devised radio/tv strategy to remain on and expand brand. Wrote, directed, and produced all television and radio advertisements for the district. Maintained mutually beneficial relationships between the school district and local radio, television, and newspaper outlets.Was senior advisor to the District School Board Public Relations Committee in all marketing and promotional issues.Was an integral liaison between the IT department, the Public Relations Committee, and the District School Board at large.Educated teachers, advisors, and aides on district brand, social media practices, and technology integration.Restructured and updated internal intranet technology library.Furthered expertise in:Metrics and analytics Channel marketingContent and editorial strategyDigital marketingCompetitor research and analysis (neighboring districts, private institutions, etc.)Development of branded messaging guidelines Content library design/build Art direction Coaching and mentoring Conventional advertising (TV, radio, print)

Sought out trending news stories on everything from entertainment to science and quickly wrote 2-3k word articles with a minimum of three sources and at least two pictures formatted from Getty Images.Utilized a multitude of social media channels and SEO techniques to direct readers to stories.

Oversaw physical construction of radio station.Advised on and directly produced all radio content and public relations material.Maintained content and safety measures following all FCC guidelines.

Wrote five novels, one short story collection, and one novella. All released and published by Stone Garden Books.(* Broke the publisher’s single month sales record with my novella, “The Feast of Catchville.”)

Inserted local advertising into national and syndicated programming. Created full screen graphics and video content for newscasts, on-air playback, and in-house commercial production. Assisted with promotion production.