Scott Krinsky Email & Phone Number

California, United States

West

California, United States

• Responsible for all pricing and programming within the state • Developed stronger relationships within SGWS hierarchy • Up 2590.42 9L cases over 2019 (pre-pandemic)• Manage brand ambassador • Maintaining budget for all T&E and Marketing• Launched Lily’s Cordials

Northern California

• Re-launch of brand in market• Expand existing SGWS relationships • Grew business into positive numbers during a pandemic year• 252 of 361 9L cases sold in 2021 came in the 5 months of employment • Learned an entire new product line and category, and turned into sales

• Built new relations with Southern Glazers Wine and Spirits in new markets and new states• Responsible for all pricing and programming within region• Adjusted distributor margins to gain profitability • Growing business 5% FY 2020 until pandemic shutdown• Under budget for T&E and Marketing

Northern California

• Built new distributor relationships with Southern Glazers Wine and Spirits• Received first Rutte purchase order from distributor in nearly two years• Sold more portfolio cases in first 4 months of employment than all previous fiscal• Achieved portfolio items on some of top cocktail menus

California

• Formed relationships and built distribution in key on and off premise accounts (Benjamin Cooper, Pagan Idol, Whitechapel, The Treasury, Cask)• Ability to manage local promotional and marketing dollars. Ended fiscal below the $35K T&E budget plan.• Formulate market plans, programs, incentives, pricing and brand initiatives by channel & account • Coordinated all marketing plans with local networks including events such as Let’s Get Ready to Rum-Bowl and Earth Day Volunteer Clean Up• Conducted presentations and educational seminars for distributor sales reps, trade & consumer tastings, wait staff & retailer trainings• Ability to use analytical reporting tools (i.e. Trade Pulse, Nielsen Data) to understand current trends and use market data to identify opportunities• Continued strong relationship with Young’s Market Company

• Responsible for sales and marketing for Singani 63• Increased sales from 33 cases before I joined in August, to a total of 106 for 2015• Sold 266 cases in 2016• Achieved 90+ menu features throughout NorCal• Brand distribution in some of the area’s top accounts• Open two new markets (Seattle and Portland)

West Region

• Responsible for sales and marketing in the west region for Angel’s Envy Bourbon and Papa’s Pilar Rum• Worked and did business with multiple different distributors over many states (Young’s Market in CA, AZ, OR, WA; Wirtz in NV; Beverage Distributors in CO)• Executed all aspects of pricing, programming, incentives, field work, and key presentations with distributors• Acquired mandated distribution in Safeway Stores, Tilted Kilt Restaurants, Ruth’s Chris Steakhouse, and Fleming’s Steakhouse• Assisted in managing Whiskey Guardians in 8 different markets• Grew Angel’s Envy business 64% in region from 2013 to 2014• Brought California to top market in the country; 7270 cases• Solid key account buyer relationships in every market• Launched brands in 2 new markets (Arizona, Nevada)• Executed under budget for entire region

San Francisco Bay Area

• Part-time brand ambassador• Increased sales for on-premise accounts in San Francisco market• Performed staff trainings to new accounts• Organized and executed brand and trade events for brand recognition

San Francisco Bay Area

Brand Development Specialist 2009-2011Worked exclusively with the three Alliance suppliers (Bacardi, Brown Forman, and Remy Cointreau)Targeted key accounts all over San Francisco to set up special programming, menu placements, Alliance back bar initiatives, staff trainingsInvolved in new product launches such; 2009Managed South Bay territory (from San Mateo to Monterey) for Young's Full Book DivisionManaged seven reps in making sure they were compliant with all corporate mandated programs, in-stock reports, and case depletionsAssisted in selling in floor space and building displaysChain Sales Representative 2005-2006Took over and built two different territories (South San Francisco/Grocery and San Francisco/Drug)Executed on weekly advertising with getting floor space for a spirit or wine stacksIncreased territory sales by building shelf space, floor displays, and making sure the account was compliant with programming Maximum Productions; Door Staff

San Francisco

In charge of the door staff at Dragon Bar. Helped organize guest lists, table service, crowd control, and industry promotionsAssisted in behind the bar with inventory, back bar stocking, and glassware

Management

Associate Of Arts (Aa)

Education record