Scott Larson Email & Phone Number

Steamboat Springs, CO, US

Steamboat Springs, Colorado

Honey Stinger makes great tasting and unique honey-powered sports nutrition to help elite and everyday athletes prepare, perform and recover at their best. They offer a diverse range of products including a variety of waffles, gels, chews, bars and more, providing natural, sustained energy for every endeavor. As the Senior Brand Manager I led the.

Beaver Creek

Beaver Creek Resort, a part of Vail Resorts, is the world’s best luxury family resort. They offer one-of-a-kind vacations with a rare combination of unique experiences designed to be shared and service that exceeds expectations. As the Brand Equity Manager at Beaver Creek I distilled the existing brand position to be actionable and aligned our outbound.

Bellvue, CO

• Developed the strategy and communication to noosa’s current consumers and fans. Ensured this communication was in the voice of the brand, and aligned with the larger brand strategy, plan and communication without.
• Charged with developing a plan to activate noosa’s extremely passionate fan base, letting their fans know they’re being heard, and turning their fandom into advocacy and increased loyalty.
• Managed noosa’s social media strategy and execution, leveraging each platforms capabilities and users to maximize opportunities for both awareness and rewarding noosa’s fans. Work with Media & Planning Agency to.
• Lead field marketing activation, ensuring that we showed up in the right place, with the right people, at the right time with a zero sponsorship budget. Stayed top of mind with internal constituents to leverage field.
• Created, honed and executed activation for noosa’s most valuable consumers. Executions range from email newsletters to surprise and delight for fans on social media to direct email messages alerting fans of returning.
• Managed noosa’s Consumer Relations Team, ensuring that all emails were handled in a timely manner and that accurate information was passed along to QA so that corrective action could be taken when necessary.

Bellvue, CO

• Managed noosa’s consumer facing messaging and touchpoints from incoming consumer messages to social media, public relations and paid advertising. Increased national share from.5% to 2%, tripled sales and become the top.
• Worked with Director of Marketing to develop a sustainable and differentiated brand positioning for noosa from which all communications and tactics unfolded from.
• Oversaw the launch of nine new flavors from 2013 to 2015 and introduced 2 new product sizes. Armed the sales team with strategic selling decks to help sell the items into existing accounts and justifying an increase in.
• Organized social media, newsletter updates, field marketing, public relations and in-store samplings to ensure the success of new flavor launches.
• Lead the request for proposal process for field marketing agency, public relations firm, and advertising agency. Ensuring we had the best partners from both a capabilities and cultural fit.
• Worked with noosa’s media planning and buying agency to introduce noosa to potential noosa consumers in 5 key markets. Media included Out of Home, Google Ad Words and Display, Custom Content, Facebook, Twitter.

Boulder, CO

• Part of EVOL’s marketing team tasked with building the EVOL brand and driving trial and awareness on a national level. We identified and honed in on our target audience through research and created outreach via 3 key.
• Responsible for developing and executing a cost effective digital and social media strategy.
• Developed a clear understanding of EVOL’s category dynamics through Nielsen’s sales data.
• Worked closely with the Brand Manager on consumer research initiatives.

• Part of IZZE's marketing team charged with building the brand's awareness and perceptions nationally. Involved in all brand development activities including continuous honing of the target/positioning as well as.
• Managed marketing budget: worked with finance team to track marketing spend against overall P&L goals, processed and tracked invoices, managed year-end accrual and monthly reporting. · Lead Digital and Social media.