Greg Arnold Email & Phone Number

Franklin, TN, US

Golden, Colorado, United States

Franklin, Tennessee

GAA Consulting helps companies acquire, implement, and operate scalable CRM solutions and website software. There are hundreds of CRM tools available for all of your marketing needs, and taking the time to find the right one can be daunting. GAA Consulting takes out the guess work, giving you confidence that you are implementing the right technology with a.

Greater Denver Area

• Lead the creation of the centralized passholder database from 13 new resorts
• Owned the centralized scheduling tool and master calendar to insure coordinated and consistent customer communication across 36 ski destinations.
• Design and implement welcome/ customer journey campaign for new shared pass product (Ikon Pass)
• Create standardized reporting documentation across 13 resorts to ensure consistency and allow discoveries in data across similar customer segments
• Design and document the communication and segmentation strategic initiatives for Ikon email and direct mail campaigns
• Lead and grow the centralized team of experts focused on CRM / email development and deployment for multiple resorts

Greater Denver Area

• Lead a centralized team of experts focused on the development and deployment of marketing email capabilities across multiple resorts
• Responsible for all email communication, CRM tactics and campaign execution
• Segment and leverage the marketing database for efficient and effective campaign targeting
• Drive personalization targets and improved creative for higher ROI in each campaign
• Led implementation and deployment of Silverpop across 7 resorts
• Grow lists organically and minimize list decay and unsubscribes

Greater Denver Area

• Advise internal CRM users on marketing campaign execution via Eloqua - activities include, campaign flow builds, email design best practices, outbound landing page creation, form creation, media placement tracking, etc.
• Segment and leverage the marketing database for efficient and effective campaign targeting
• Create & update marketing campaign workflows as changes to business requirements occur
• Create and maintain appropriate key performance indicators and ROI models for nurture and trigger campaigns to determine effectiveness
• Develop and execute reports in Eloqua Insights and dashboards using Salesforce
• Provide support for ad hoc analytical projects, including customer-level analysis, segmentation analysis, and customer profiling analysis

Broomfield, Colorado

-Email Distribution-Marketing Platform/CRM Integration-Global Administrator of Marketing Platform-Lead Distribution-Data Pulls/ List SegmentationSystems:Eloqua - Masters certification July 2014SalesForceSQL Server 2012Sitecore

Tulsa, Oklahoma Area

Global Marketing Operations-Email Distribution-Lead Distribution-Database Marketing Documentation-Data Pulls-Drink Refills

-Marketing Contact Database Development

General Construction (55 hours a week)Fork lift operations, vacuum system installation, drywall and painting

Bachelor Of Business, Management Information Systems

Activities and Societies: Sigma Chi

Education record