Scott Laufer Email & Phone Number

Santa Barbara, California Area

Glendale, CA

• Led and grew a national media company with $18M revenue with print and digital publications, with a focus on youth demographic, national distribution and readership of 2.5M. Acquired and turned around two publications.
• Increased company sales more than twenty-fold in five years, from $800k to $18M.
• Created a better product--editorial, design, and photography; researched undiscovered talent early and scooped the competition, e.g. Justin Bieber and One Direction.
• Worked with designers, photographer, pre-press house and printer to create the first web printed, mass distributed 3-D magazine.
• Created the apps for each publication, which became the top revenue generators in their field.
• Created successful websites for both properties with 2 Million unique users.

Greater New York City Area

Integrated companies purchased by Primedia Magazines into single, cohesive unit. Merged staff and cultures to create a new unit within Primedia. Oversaw the creative direction of newly acquired titles. Handled the day to day editorial and design management of west coast publications.

Studio City, CA

• Created Bop Magazine, the number one selling magazine in its field throughout the 1980's and 1990's. Oversaw editorial coverage, design, production, printing and sales. Managed retail distribution. Held full P/L.
• Secured retail chain authorizations, achieving over 95% retail penetration (supermarkets, drug chains, mass merchandisers, book stores).