Scott Lu Email & Phone Number

Shanghai City, China

• Lead the project team to design and delivery high quality projects for OEMs (CS tracking, IQS tracking, IQS follow up, Mystery shopping, Sales defector and service rejecter study, On-site audit, Retail excellence.
• Lead the project team to apply multivariate research tools to provide valuable consumer insights for OEMs and help them to understand their customers deeply (Project experience: BMW intenders’ emotional journey, OEM.
• Lead the exterior cooperation with special auto website such as Auto home, Pacific auto to realize the big data mining and customer online behavior analysis
• Lead the team to establish the high quality vendor management system and quality control process based on different project type (Task manual, status report, QC report, 3*3 quality control system etc.)
• Based on key performance index (quotation, FW quality, data quality, deliverables, progress control, client complaint etc.) to set up the vendor performance review system and review the vendor performance for each.
• Successfully lead the re-design of marketing related syndicated study – New Vehicle Intender Study to measure the brand influence of OEMs and purchase decision-making of vehicle intenders. This study win the “thought.

中国 上海市区

Beijing City, China

• Wrote Corporate Financial Services Development (incl. products, channels and promotion development strategies) for the “Corporate12th Five Years Plan”, by understanding the corporate business strategies, studying.
• Organized consumer survey, defined target market segmentation, conducted benchmark and competitors analysis to understand customer demands and expectations, to provide sufficient evidence support to market promotion.
• Designed programs of standardized and promotional products, based on competitive product analysis and customer demand analysis;
• Did research on the extended products of auto finance value chain (e.g. insurance, GPS, used vehicle replacement etc.) and relevant regulated policies
• Traced the price information of key competitors and developed price strategy; and formulated new product launch plan
• Formulated and organized the implementation of integrated marketing communication plans and brand communication plans for each vehicle brand;

Shanghai City, China

• ndependently established marketing team during the company preparation period:
• Designed team organization structure, and kept enhancing team functions, covering full dimensions, incl. market research & data analysis, financial product R&D, product pricing, marketing access strategy, brand.
• Conducted periodic visits, drove to build monthly meeting mechanism as Bilateral Presidential Steering Committee, designed and launched joint marketing schemes (e.g. Interest Free Program for car models of TIIDA.
• Built and improved corporate marketing management system, designed diversified marketing activities tailoring different customer groups, and efficiently increased company sales volume:
• Worked out FY2008 and FY2009 annual marketing plan and budget (Diamond Marketing Plan);
• Designed 2 integrated marketing projects ( Source Development Project and Flow Distribution Project); and organized to carry out nationwide and regional marketing activities (e.g. Passion Olympic Challenge, DLR Sales.

Shanghai City, China

• Created and advanced IWEKS Marketing Strategy (I---instrument alliance, W---workshop training, E---exhibition presentation, K---knowledge sharing, S---sample laboratory）
• Arranged BD booth layout and construction, to participate nationwide and regional mainstream medical equipment exhibitions, e.g. 2005 Harbin Medical Equipment Expo (Spring), 2005 Chengdu Medical Equipment Expo.
• Proposed the concept of “Full Line-Up Sample Lab”; and built such labs in line with BD brand criteria in major big hospitals, e.g. the Affiliated Hospital 1 of China Medical Science Univ, the Affiliated Hospital 2 of.
• Invited experts and professors from clinical labs in major hospitals to participate series of academic seminars (e.g. “Conference on Hematology, Osology, and Transfusion”, “Third China Proteomics Science.
• Built good cooperative relations with relevant companies and scientific research institutes in the upstream and downstream of BD PAS products; and
• Realized the joint package sale with upstream laboratory medical equipment suppliers, and formed R&D partnerships with downstream institutes, e.g. the Biology Physics Institute of Chinese Academy of Science