Scott Anderson Email and Phone Number

Leading the company's global marketing, communications and product management strategy inclusive of: evangelism/brand management, product & field marketing, go-to-market strategies, product positioning/pricing, creative services, content strategy, public relations/communications, digital marketing/demand generation, social media, voice of the customer/market intelligence, events & tradeshows, CRM and the global partner program strategy and execution to drive channel sales.

Drive and optimize the payments revenue engine for DRB through strategic planning and partner engagement working closely with customers/operators, Sales Operations, Product Lifecycle Management and key processing partners.

Lead the Global Banking Software Product Management team of product specialists and subject matter experts. Manage a portfolio of core offerings including terminal applications, security and operational solutions and adjacent/complimentary solutions supporting consumer engagement, transaction automation and payments integration generating >$200M in annual revenues. Provide strategic direction within the Banking Segment for overall product direction, road maps, go-to-market tactics and solution design.

Head of Corporate Marketing shared services organization spanning functional areas including Voice of Customer/NPS, Market Intelligence, Creative Services, Brand, Global Customer Experience Centers, Events, Digital, Social Media & Campaign Marketing, Marketing Operations and Sales Tools & Technology (SFDC). Leadership of these professional marketing functions consistently deliver:>15% annual growth in MIOs resulting in >50% YoY MQL growth350+ unique logo visits annually to our Global Experience Centers (in-person & virtual)Incremental Social Media engagement and follower growth YoY (i.e., 2020 LinkedIn engagement rate of 3.4% equal to >18 million reached and >$200K earned media value)

DN Brand Evangelist accountable for the development of our top-line messaging and brand narrative to align our vision of Connected Commerce to our mission of “Changing the way people bank and shop”. Lead a group of Global Experience Ambassadors who facilitate our Customer Experience Centers in the USA, The Netherlands, Germany and Singapore. Champion customer engagement and in-person/virtual visits in excess of 300 unique logos per year generating >$100M of MQL value.

Engagement consultant and member of global specialists supporting large, complex banking software opportunities with key, strategic accounts. Augmented the sales/account team with subject matter expertise including solution definition, high-level solution topology & architecture, 3rd party/partnership solution value proposition (e.g. Kony), business case and value proposition definition and deal closure assistance.Scope of engagements include banking environments in the Americas, Europe and Asia-Pacific with deal values ranging from $2-10M TCV; achieving >100% of quota for influenced opportunities annually.

Managed the Consumer Engagement solution portfolio including transaction automation and assisted self-service products including product owners and business analysts. Provided go-to-market support for the Global Banking Segment including solution collateral design, training, competitive insights, 3rd party solutions/reseller content (e.g. Kony, Unified Communications for Remote Teller) etc.

Accountable for business solution definition for retail banking transformation programs with our global clients. Day to day responsibilities include assisting clients as they chart a positive and tangible course forward for retail banking channel transformation by identifying a range of possible solutions with concrete recommendations and insights to ensure the successful launch of new retail banking transformation initiatives and projects.

As a member of the Phoenix Interactive Professional Services team, I am responsible for assisting our clients with their software and services roadmap development. My goal is to facilitate solution development through business analysis and strategic planning to maximize the value of our customer's VISTAatm and Commander implementations.

Happily living AND working in my community of Peterborough, Ontario and once again under the TD Bank umbrella after a 10-year hiatus full of other experiences. As the Community Small Business Advisor, I provide small business owners with exceptional service and sound financial advice. I am responsible for retaining and expanding existing client relationships within the community and I look forward to networking once again with local business leaders to establish quality centers of influence.

Terminal Van Gogh Ltd. (TVG) is a leader in individual data-driven marketing and communication solutions. For over a decade, TVG’s specialized services have transformed prospect and customer data into extraordinary individualized marketing and communication campaigns. For TVG’s clients, this means highly relevant variable data-driven programs delivered in a timely and effective manner that achieve exceptional, industry leading results.

Member of the Phoenix executive management team providing senior sales management, training and leadership for a Canadian software firm who supports international banking clients. Primary responsibility for North American and European sales, relationship building, marketing and promotional activities; lead sales and marketing initiatives for products and services offered by Phoenix.

Leader and product manager in diverse areas of the financial institution including emerging products and sales and service delivery / platform development.