Scott Macpherson

Scott Macpherson Email and Phone Number

Global Vice President - Marketing Services
Scott Macpherson's Location
Boston, Massachusetts, United States, United States
Scott Macpherson's Contact Details

Scott Macpherson personal email

n/a

Scott Macpherson phone numbers

About Scott Macpherson

Proven business and marketing leader with over 35 years of experience with Fortune 500 companies in information technology, sports, and database marketing industries. Strong leadership and successful team building skills. Excellent strategy development, execution, communication, and customer service skills. Resourceful problem solver with ability to bring quick resolution to challenging situations. Proven ability to build strategic relationships with vendors and customers. Skilled at effectively working within all levels of the organization.

Scott Macpherson's Current Company Details

Global Vice President - Marketing Services
Scott Macpherson Work Experience Details
  • The Channel Company
    Global Vice President - Marketing Services
    The Channel Company Jan 2017 - Oct 2024
    Boston, Massachusetts, United States
    View
  • Hewlett Packard Enterprise
    Global Marketing Director Storage
    Hewlett Packard Enterprise Dec 2014 - Nov 2016
    Developed global strategic marketing plan for multi billion dollar data storage business. Fully integrated plan including development of both awareness and demand generation activities utilizing full digital mix mapping to customer buying journey. Managed advertising agency relationship driving the overall creative direction for global, regional and partner driven campaigns.
    View
  • Hewlett-Packard
    Global Marketing Director Technology Consulting & Support Services
    Hewlett-Packard Nov 2008 - Dec 2014
    Develop and execute global marketing strategy and plan for multi billion dollar technology consulting and support business.
    View
  • Hewlett Packard
    Commercial Segment Marketing Director Americas
    Hewlett Packard Oct 2007 - Oct 2008
    Responsible for Commercial and SMB technology services marketing. Developed and implemented segment marketing plan designed to build market awareness of IT consulting and support services while driving pipeline for newly created sales team. Worked closely with sales on identifying and targeting business development opportunites.
    View
  • Hewlett Packard
    Sales Enablement And Customer Advocacy Director - Americas
    Hewlett Packard Apr 2006 - Oct 2007
    Worked with sales and business leadership teams to develop sales enablement strategy focused on consultative approach to solution selling. Managed virtual team of sales, portfolio , and marketing professionals to develop tools and training for newly hired client principals.
    View
  • Hewlett Packard
    Portfolio Marketing Manager - Hp Services
    Hewlett Packard Jun 2004 - Apr 2006
    Portfolio marketing lead for Business Continuity, Mission Critical Support, and Linux services. Full lifecycle marketing responsibility working with business teams on developing revenue and growth plans, portfolio teams on services development, pricing and messaging, and regional marketing on positioning and placement.
    View
  • Hewlett Packard
    Field Marketing Manager - Americas East
    Hewlett Packard Apr 2003 - Jun 2004
    Development and execution of regional marketing plan. Worked closely with regional sales managment on directing sales enablement and demand generation activities for technology consulting and support services.
    View
  • Hewlett Packard
    Services Sales Rep And Territory Manager - U.S. East Region
    Hewlett Packard Sep 2001 - Apr 2003
    Territory manager focused on Commercial segment. Grew territory by 45% and achieved 140% of quota selling packaged and custom IT services.
  • Compaq Computer Corp.
    Regional Marketing Manager - Compaq Global Services - U.S. East
    Compaq Computer Corp. Jul 2000 - Sep 2001
    Acting Regional Marketing Manager for a team responsible for the development and execution of regional marketing and sales plan. Reporting to the Senior Vice President and General Manager, led team of 6 marketing professionals assigned as subject matter experts to key solution growth areas. Responsibilites included management of multi million dollar budget, sales aspire and budget, portfolio marketing, sales enablement and demand generation. Achieved 175% of aspire as the number one region in the Americas.
  • Compaq Computer Corp.
    Storage Services Marketing Manager - U.S. And East Region
    Compaq Computer Corp. Apr 1999 - Jul 2000
    Dual responsibility as United States and East region leads for Storage Services. End to end marketing responsibility working with Storage Product and Services divisions to direct, incubate, develop, and implement new storage services designed to increase product attach and penetration rates while establishing new competencies in the marketplace. Designated Storage Services spokesman at various industry customer, analyst, and press events.
  • Compaq Computer Corp.
    Installed Base Marketing Manager
    Compaq Computer Corp. Sep 1997 - Apr 1999
    Development and implementation of retention, cross selling, and demand generation activities to support $1b installed services contract base.
  • Reebok International
    Area Marketing Manager - Us East
    Reebok International Feb 1995 - Jul 1997
    Northeast Area Marketing Manager of a team of 10 marketing specialists and merchandisers. Responsible for the development and implementation of multi faceted marketing plans focused on brand building. Worked with sales and product development to create sales and marketing segmentation programs for appropriate trade channels. Worked with creative teams to develop advertising campaigns for TV, radio, print, and outdoor.
    View

Scott Macpherson Skills

Solution Selling Strategy Demand Generation Sales Enablement Marketing Strategy Business Development Management Direct Sales Leadership Go To Market Strategy Product Marketing Marketing Management Program Management Managed Services Sales Operations Sales Marketing Crm Enterprise Software Storage Selling Strategic Partnerships Cloud Computing Salesforce.com Lead Generation Data Warehousing It Service Management Cross Functional Team Leadership Saas Product Management Business Process Sales Management Product Development Vendor Management Project Management Consulting Professional Services Partner Management Brand Management Team Building Training Market Planning Outsourcing Account Management Channel Partners Hp Products Business Alliances Strategic Planning Pre Sales Data Center Process Improvement Business Process Improvement Business Intelligence Business Analysis Change Management Six Sigma Analysis Analytics Continuous Improvement Business Strategy Microsoft Office Customer Loyalty Loyalty Programs Loyalty Analytics Customer Loyalty Management Key Performance Indicators Problem Solving Critical Thinking Quality Control Quality Management Thought Leadership Net Promoter Score

Scott Macpherson Education Details

Frequently Asked Questions about Scott Macpherson

What is Scott Macpherson's role at the current company?

Scott Macpherson's current role is Global Vice President - Marketing Services.

What is Scott Macpherson's email address?

Scott Macpherson's email address is scottj.macpherson@hp.com

What is Scott Macpherson's direct phone number?

Scott Macpherson's direct phone number is (508) 416*****

What schools did Scott Macpherson attend?

Scott Macpherson attended Suffolk University - Sawyer School Of Management, Boston College High School, Boston College.

What skills is Scott Macpherson known for?

Scott Macpherson has skills like Solution Selling, Strategy, Demand Generation, Sales Enablement, Marketing Strategy, Business Development, Management, Direct Sales, Leadership, Go To Market Strategy, Product Marketing, Marketing Management.

Not the Scott Macpherson you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.