Scott Macpherson Email & Phone Number

Boston, Massachusetts, United States

Developed global strategic marketing plan for multi billion dollar data storage business. Fully integrated plan including development of both awareness and demand generation activities utilizing full digital mix mapping to customer buying journey. Managed advertising agency relationship driving the overall creative direction for global, regional and.

Develop and execute global marketing strategy and plan for multi billion dollar technology consulting and support business.

Responsible for Commercial and SMB technology services marketing. Developed and implemented segment marketing plan designed to build market awareness of IT consulting and support services while driving pipeline for newly created sales team. Worked closely with sales on identifying and targeting business development opportunites.

Worked with sales and business leadership teams to develop sales enablement strategy focused on consultative approach to solution selling. Managed virtual team of sales, portfolio, and marketing professionals to develop tools and training for newly hired client principals.

Portfolio marketing lead for Business Continuity, Mission Critical Support, and Linux services. Full lifecycle marketing responsibility working with business teams on developing revenue and growth plans, portfolio teams on services development, pricing and messaging, and regional marketing on positioning and placement.

Development and execution of regional marketing plan. Worked closely with regional sales managment on directing sales enablement and demand generation activities for technology consulting and support services.

Territory manager focused on Commercial segment. Grew territory by 45% and achieved 140% of quota selling packaged and custom IT services.

Acting Regional Marketing Manager for a team responsible for the development and execution of regional marketing and sales plan. Reporting to the Senior Vice President and General Manager, led team of 6 marketing professionals assigned as subject matter experts to key solution growth areas. Responsibilites included management of multi million dollar.

Dual responsibility as United States and East region leads for Storage Services. End to end marketing responsibility working with Storage Product and Services divisions to direct, incubate, develop, and implement new storage services designed to increase product attach and penetration rates while establishing new competencies in the marketplace. Designated.

Development and implementation of retention, cross selling, and demand generation activities to support $1b installed services contract base.

Northeast Area Marketing Manager of a team of 10 marketing specialists and merchandisers. Responsible for the development and implementation of multi faceted marketing plans focused on brand building. Worked with sales and product development to create sales and marketing segmentation programs for appropriate trade channels. Worked with creative teams to.

Bsba

Education record

Education record