Established and expanded Nomad’s cultural footprint within the Middle East and managed Dubai offices’ pipeline. Developed and executed inventive data-driven, client-centric solutions to maintain a competitive edge in a dynamic digital landscape. Oversaw financial performance, cashflow and end-to-end P&L analysis. Directed internal operations, coordinating workflow, allocating resources, recruiting and on boarding new talent, cultivating network collaboration (including freelancers) and instilling a holistic approach to all business accounts. Identified new opportunities to grow business portfolio and nurture strategic partnerships with prospective and existing clients.

Directed entire client portfolio including Bee’ah, Dubai Holding, Dubai Properties, Jotun Powder Coating, Lenovo, Majid Al Futtaim and Under Armour. Collaborated with Managing Director to identify new business opportunities to expand business portfolio and ensure sustainable and profitable growth. Full ownership of pipeline management and weekly revenue tracking. Monitored and enforced compliance to best hygiene practice across full portfolio by controlling and coordinating operations in the content unit and end-to-end production lifecycle. Supervised production of on-trend campaign playbooks and user journeys, in line with marketing/communications strategies for local/regional/international campaigns, to maintain competitive advantage.

Overseeing the accounts for flydubai and Dubai Holding, as well as day to day functions.Client Portfolio Overview:flydubai: Dubai based flydubai operates routes to more than 90 destinations across the Middle East, Subcontinent, Africa, Russia and Eastern Europe. Established by the Government of Dubai, flydubai operates from Terminal 2 at Dubai International Airport. flydubai currently has a fleet of more than 45 brand new Boeing 737-800 NG aircraft and operates to more than 90 destinations.Dubai Holding: A global investment holding company that develops and manages an extensive portfolio of companies focused on investments, financial services, real estate, specialised business parks, telecommunications and hospitality. Employing 22,000 people from 121 nationalities, Dubai Holding is managed through two business groups:¥ Dubai Holding Commercial Operations Group (DHCOG)¥ Dubai Holding Investment Group (DHIG).Dubai Holding Commercial Operations Group develops and manages hospitality, business parks, real estate and telecommunications. DHCOG’s four operating units are TECOM Group, Jumeirah Group, Dubai Properties Group and Emirates International Telecommunications.Dubai Holding Investment Group oversees Dubai Holding’s financial assets. These include investments and diversified financial services.  Its operating units include Dubai Group and Dubai International Capital.

Overseeing the accounts for Nigerian Breweries and Grohe-Dawn Water Technology as well as the day to day functions.Client Portfolio Overview:Nigerian Breweries: Nigeria’s pioneer and largest Brewing firm. Nigerian Breweries Plc has a rich portfolio of high quality brands that are managed within the J Walter Thompson stable. Star Lager Beer, the first in its portfolio and flagship mainstream beer, was launched in 1949. Today the portfolio consists of Star Lager, Star Lite, Star Radler, Star Triple X and Gulder.Grohe-Dawn Water Technology: Consists of a broad range of high end water technology products for bathrooms and kitchens that address the responsible utilisation of precious and scarce water resources throughout Africa. Grohe Dawn Water Technology will be developed into a significant player in Grohe’s global supply network. Today the portfolio consists of a house of brands, including Grohe, Cobra, Isca, Libra, Vaal and Plexicore.Current duties include:Managing budgets with quarterly reviews.Growing and building the brands to achieve business goals.Ensuring campaigns are aligned with strategic priorities.Growing the business portfolio within the agency.Working closely with creative and strategy to develop strong, successful communication campaigns.Working closely with the brand team, planning marketing activities for the year and developing creative platforms and strategic priorities for both brands.

Overseeing of the Kalahari.com and Smirnoff 1818 accounts, as well as the day to day functions. Duties included:Managing budgets with quarterly reviews. Growing and building the brands to achieve business goals. Ensuring campaigns are aligned with Strategic Priorities. Growing the business portfolio within the agency. Maintaining strong client relationships. Working closely with Creative and Strategy to develop strong, successful communication campaigns. Working closely with the Brand team planning marketing activities for the year and developing creative platforms and strategic priorities for both brands.

Responsible for the Advertising communication strategies of the Volkswagen Corporate brand in South Africa, as well as the product brands Amarok, Kombi/Caravelle, Caddy, Touran, Crafter and Transporter Range. Developing, implementing and managing Marketing and Advertising strategies for each sub brand in order to build sound brand positioning and customer loyalty. Management of the advertising agency and client relationship to ensure quality work, adherence to deadlines and great brand building communication. Management of various communication channels for new VW car launches, including Digital, TV and Radio. Brochure and marketing material creation including managing the process of briefing designers, liaising with printers and providing copy. Responsible for the content and look of VWSA’s web pages and updates thereof.Responsible for managing the relationship between Ogilvy Cape Town and the Wilderness foundation in the plight to save the Rhino.Formulating creative pitch documents and presentations.

Duties/Responsibilities: Managing the Advertising Account for VWSA, Hatfield VW, Barons VW and the Wilderness Foundation.This included:Responsible for the Advertising communication strategies of the Volkswagen Corporate brand in South Africa, as well as the product brands Amarok, Kombi/Caravelle, Caddy, Touran, Crafter and Transporter Range.Responsible for managing the relationship between Ogilvy Cape Town and the Wilderness foundation in the plight to save the Rhino.Developing, implementing and managing Marketing and Advertising strategies for each sub brand in order to build sound brand positioning and customer loyalty.Management of the advertising agency and client relationship to ensure quality work, adherence to deadlines and great brand building communication.Management of various communication channels for new VW car launches, including Online, TV and Radio.Formulating creative pitch documents and presentations.Brochure and marketing material creation including managing the process of briefing designers, liaising with printers and providing copy.Responsible for the content and look of VWSA’s web pages and updates thereof.

Account Management and internal liaison acting as the main point of contact for the Hatfield VW and Hatfield Audi accounts. Reported directly to CEO of Hatfield Group. Coordinating and managing dealer advertising efforts to ensure compliance to Corporate Identity and to ensure that it complies with the agreed brand guidelines. Production management and developing brochure content and working with internal stakeholders on modifying and improving existing materials. Managing production and print production of all collateral. Ensuring resources are always accurate and that collateral is kept up to date. Proof reading, updating and maintaining Advertising and Marketing materials. Monitoring and approving the use of logos and artwork, presentations and pitch documents.Liaising with creative studio and printers as well as internal committees and departments such as Strategy, PR and Digital studio.