Freelance Design and Illustration specialising mainly in the world of football

Working as an Art Director for the Pro:Direct Soccer creative team, overseeing and creating graphic and video content for Digital,Print and in Store and managing consistent branding across all platforms.The role involves working not just on 'in-house' projects but working with some of the leading sports brands in the world, and i have overseen the production of campaign artwork for clients such as adidas, Puma, and Pantofola d'ora as well as up and coming brands like Concave, AMO customs, and TUTO Goalkeeping, whilst also continuing to design for Soccerbible.The role itself throws up a diverse range of design tasks and i enjoy working on different projects. from designing packaging and Goalkeeper Gloves, and Studs, to creating a range of four limited edition boots for Pantofola D'ora, which will be on sale soon.

Highlights of work produced in my time in this role was leading a small team to create the campaign artwork for the adidas predator instinct launch, and the 20 years anniversary artwork and creative direction, which was utilised across a range of platforms including print web and in the Pro:Direct LDN19 store in Carnaby street. The Mural of the 20 years piece was also on display at adidas UK HQ. Another Project which i was very proud to be a part of was the Design Working on Soccerbible Magazine Issues 3 and 4 which are on sale in