Scott Patricki Email & Phone Number

Phoenix, Az, Us

Phoenix, Az, Us

Peoria, Arizona

Head of Insights & Strategy department supporting Sales, Marketing and the Executive Leadership Team. Role provides retail customer and consumer insights synthesized from qualitative and quantitative data sources to enable omni channel business building brand expansion via insights driven distribution, promotion, new product and product merchandising go-to-market strategy development and retail-consumer activation commercialization.Lead holistic customer facing category-brand insight and strategy knowledge transfer presentation development and delivery with Grocery, Drug, Mass, Club and alternative channel retail customer decision makers. Responsible for designing and developing the syndicated data reporting architecture for the organization and managing all syndicated data vendor contracts and contractual relationships.

San Diego, California

Head of the Category Management/Insights department that supports head-quarter based Marketing, Revenue Management and field-based Sales teams. Address business issues and sales expansion opportunities, thru the generation of actionable data insights derived from advanced POS and consumer household panel analytics, proprietary shopper research and customized analytical tools. Insights transformed into actionable, transformative business building selling stories for existing brands and product portfolio as well as identifying and quantifying latent white space opportunities that drive the innovation pipeline and enables the new product innovation launches resulting in expanded depth and breadth of distribution, optimized assortment, increased promotion effectiveness and improved share of shelf and brand placement / positioning.Development of transformative, consumer centric go-to-market merchandising and shelving ideation strategies and tactics to optimize and enhance the consumer shopping experience. Developed a new insight based merchandising concept that grouped products based on consumer consumption mission and segmented specific convenience product sub-segments into a Ready-To-Eat / On-The-Go Meal Solution section-within-a-section merchandising layout. Support the short and long-term strategic corporate planning and customer joint business planning process with field Sales and the build out of strategic and tactical business development plans that drive sales and profit building business activation.

Scottsdale, Arizona

Pharmavite is a $1.2 billion manufacturer of vitamins, minerals and supplements. Successfully led the build out of a field based Category Management department consisting of seven Category Managers and the commercialization of Category Management strategy, guidelines, tools and processes for the organization.Functional expert for the company in the area of Category Management / Shopper Insights best practices and leading the Joint Business Planning process via leveraging diverse quantitative and qualitative data sources to develop channel/customer level strategic and tactical product assortment, promotion, pricing, and shelf merchandising go-to market business plans and business building activation solutions.Support head-quarter based Marketing, Trade Marketing, Sales Planning and field-based Sales teams in addressing business issues and sales expansion opportunities, thru the generation of data insights derived from advanced POS and consumer household panel analytics, proprietary shopper research and customized analytical tools. Insights transformed into actionable business building selling stories for existing brands and new product innovation launches resulting in increased distribution, optimized assortment, increased promotion effectiveness and improved share of shelf and brand placement / positioning.Played a key role in supporting the annual Sales Planning process for the company and providing key strategic and tactical analysis inputs to facilitate in the AOP sales and profit plan allocation by sales channel and account and identification of business solutions where gaps in the corporate and field Sales plan roll-ups exist. Collaborated each calendar planning year with the Marketing and Shopper Insights functions to develop an insight driven annual category story / playbook that supported three-five high priority business building platforms that Marketing and field Sales partnered on developing and executing at a channel and customer level.

Scottsdale, Arizona

Responsible for supporting field sales in the development of fact-based selling presentations, category reviews, KPI score carding and bench marking, product assortment optimization, plan-o-gram development and post promotion effectiveness and assessment.Responsible for all space management and plan-o-gram development for the company.Collaborated with Marketing and Customer Marketing in the identification and assessment of new emerging product trends in the Vitamin and Supplements category that drove the company’s annual white space mapping process and new product innovation go-to-market strategy development Awarded the prestigious Presidents Award in 2003 for outstanding analytical and business solution recommendation contributions made over the course of the year that led to the successful authorization of new account distribution expansion revenue totaling $32M.

Scottsdale, Arizona

The Dial Corporation was a $1.3 billion manufacturer of personal care, laundry detergent, canned meat, and air fresheners under the Dial brand prior to being acquired by Henkel in 2003. Responsible for providing the Sales and Sales Planning departments with advanced analytical thought leadership that identified key business issues and opportunities in product assortment, pricing, promotion, and shelf merchandising and the development of category and shopper insight-based solutions to address those issues and opportunities.Responsible for all space management and plan-o-gram development for the company.Served as the primary point person in the company for analyzing IRI POS sales, household panel data and qualitative shopper attitudinal data to develop and present category analysis reviews and presentations to Dial's ten largest retail customers in the Laundry Detergent, Air Freshener, Soap and Canned Meat categories.Managed the relationship with the syndicated data supplier for the company relative to negotiating and managing a $1.9 million key account data budget, addressing syndicated data quality issues and collaboratively working with the data supplier to develop innovative syndicated data best-in-class solutions to address Dial's business issues and growth opportunities across all functional departments.Managed, trained and developed a staff of two Category Management Analysts.

Scottsdale, Arizona

Assumed a key leadership role in managing and optimizing a $29M trade promotion budget on the Renuzit Air Freshener brand for the total US that resulted in sales and profits that exceeded the operation plan targets.Worked collaboratively with field Sales, Marketing and the Retail Customer via the Joint Business Planning process to develop consumption driven business plans that delivered results that exceeded the Renuzit Air Freshener business unit’s annual rate of return on trade dollar investment, revenue, profit and market share goals.Point person for the Renuzit brand for coordinating the development of all internal Sales and Marketing point-of-sale creative support materials for retailer specific promotional / marketing eventsAwarded the prestigious Sales Planning Manager Of The Year award in 2000 for best performance versus sales, profit, market share and trade funds budget optimization goals among eleven Sales Planning Managers

Tucson, Arizona

• Responsible for a cross functional leadership role as head of the Business Analysis department in managing two business analysts, managing a sales territory and assisting in building a highly efficient and growing broker support network. • Analyzed Nielsen scan and household panel data, Spectra, Walmart Retail Link, and Kmart PIN data to develop category reviews and fact-based sales presentations that enabled the Sales department to successfully achieve its sales objectives.• Actively involved in delivering insight driven, solution based new business development presentations with the CEO and CFO to key decision makers at the companies ten largest retail customers

Scottsdale, Arizona

Worked on-site at the Dial Corp., managing a $3.4 million syndicated data contract and a team of four on-site business analysis consultants that provided analysis support to the four Dial Corp. divisional Sales offices.Provided advanced syndicated data analysis and business solutions consultation to senior management in the Sales, Customer Marketing and Category Management departments and presented corporate quarterly business assessment reviews to Dial's executive leadership team.Responsible for developing a training program and training support materials to train and develop the syndicated data skill set of the Dial Sales, Customer Marketing and Category Management departments personnel on the process of analyzing the IRI POS scan and household panel data to derive key product assortment, pricing, and promotion insights from the data and formulate actionable business building activation strategies and tactics to address those insights that can be integrated into the Dial Sales / retail customer joint-business-planning process.Led the contract renewal process that resulted in the contract being successfully renewed twice (two year contracts) during tenure as the client service team lead.

Bachelor Of Science - Bs, Marketing

Master Of Business Administration - Mba