• Spearhead the development and implementation of performance marketing strategies that drive business growth for multiple e-commerce brands.• Develop targeted campaigns that captivate audiences and deliver measurable results, leveraging data-driven insights and optimization tactics.• Collaborate closely with graphic designers and video editors to develop high-performing creative assets.• Consistently achieve key performance objectives and contribute to the overall success of client campaigns.• Achieved an 800% increase in sales for one key brand, improved ad click-through rate (CTR) by 58% for another, and contributed to a 212% increase in ROI for a different client.

• Partnered with clients to develop and execute highly effective performance marketing strategies aligned with their business goals. Leveraged my expertise in data-driven insights and optimization tactics to create compelling campaigns that engage target audiences and drive exceptional results.• Successfully implemented digital campaigns for multiple clients, resulting in an average 22% increase in website traffic and a significant boost in online sales conversions. Utilized customer segmentation, A/B testing, retargeting, and video ads to optimize campaigns for improved performance.• Utilized website analytics to create detailed customer personas, enabling targeted campaign creation that resonated with audience needs and preferences, resulting in an 18% increase in customer engagement. Incorporated user feedback to refine strategies, fostering positive brand sentiment and delivering a 20% increase in return on ad spend.• Developed comprehensive strategies to maximize client ROI across various media channels and platforms, including PPC, SEO, email marketing, and social media.• Surpassed lead acquisition targets by 108% and decreased CPAs by 64% for Rakuten RapidAPI, the world's largest API marketplace.

During my 6-month contract with Baltini, I was brought in to restructure and optimize their marketing operations at a critical stage of growth in the luxury fashion sector. My key focus was to address inefficiencies, build a strong offshore marketing team, and implement a solid strategy for sustained performance through the rest of 2024.Key Achievements:- Forecasted key metrics for the rest of 2024, setting clear expectations for revenue growth, customer acquisition, and engagement.- Developed the H2-2024 marketing strategy, laying the groundwork for performance across multiple channels and guiding the company toward its year-end goals.- Recruited and scaled the marketing team from 4 to 13 employees, focusing on offshore talent from Indonesia, effectively reducing costs while increasing team capability.- Set KPIs and individual objectives for each team member to ensure clarity, accountability, and measurable progress across all marketing functions.- Led a comprehensive overhaul of Google Ads, including feed upgrades and campaign restructuring, to drive improved performance and ROI.- Delivered a strategic roadmap to the leadership team, positioning Baltini for continued success with a focus on optimization, team efficiency, and high-impact marketing initiatives.Baltini brought me in to "shake things up" and fix areas that weren’t performing as expected. I focused on building a top-talent team, implementing clear goals, and setting up the business for growth beyond my tenure.

IMWT is one of Australia's leading digital agencies, with clients like Canva, Coca-Cola, Salesforce, Citibank, Skyscanner, American Express, and more. As Head of Performance at IMWT, I:• Developed and executed digital marketing strategies for world-wide renowned brands, resulting in increased brand visibility and conversions.• Leveraged data analytics and market insights to optimize campaigns performance, exceeding historical benchmarks with exceptional ROI of more than 12%. • Collaborated with teams to develop effective content campaigns, engaging audiences, and enhancing brand presence in the digital landscape.• Empowered clients to achieve their marketing objectives through strategic guidance and performance marketing.• Improved performance metrics by an average of 15-20%.

• Created and managed marketing campaigns across multiple channels such as Google, Facebook, LinkedIn, Twitter, Television, Radio, and Print.• Supervised an international team including media buyers, designers, developers, copywriters in successfully creating engaging digital assets, enabling the company to enhance its brand equity.• Achieved a staggering 2136% surge in total leads, transforming Get Qualified Australia's prospect funnel. While the leads skyrocketed, the Cost-Per-Acquisition (CPA) witnessed a manageable increment of 31%, showcasing the efficiency of the campaigns.• The combined effect of strategic decisions and execution excellence culminated in a monumental 1030% boost in revenues.• Utilized data-driven insights and creative problem solving to continuously optimize campaigns towards key performance metrics.• Reduced the total marketing budget with a range of cost-saving measures that optimized media consumption and produced pertinent results.

• Grew client reach by 17% year-on-year, increased brand exposure by 38%, and achieved a 29% return on media investments.• Led a team of 8 designers, developed comprehensive strategies that merged creative storytelling with media buying, and managed performance marketing to optimize media buying strategies and reach target audiences.• Seamlessly integrated design, messaging, and media buying to create compelling brand narratives and execute successful marketing initiatives.• Solidified Maastik reputation as a trusted partner by providing innovative and results-driven marketing solutions to clients such as Greenpeace, TAQA, Cenovus.• Worked on project management, concept development & creation, visual identity design, website design and development, content development & marketing.

• Implemented a comprehensive social media strategy that generated an increase of 28% in web traffic, 130% in overall leads, and 23% in social media engagement, across all platforms. Established and maintained relationships with social media influencers, resulting in 25% increase in followers in the first 30 days.My role involved liaising with different teams to ensure our social media strategy was aligned with business goals. I also worked closely with the management team, providing strategic advice on leveraging social media for overall business growth.

• Generated 25% increase in website traffic, achieved 30% growth in organic website ranking, improved the click-through rate by 2x, and generated a 14% year-over-year increase in digital revenue.• Developed comprehensive digital strategy with an integrated approach, leading marketing team implementation and aligning marketing efforts with organizational objectives.

• Supported the development of new business segments, increasing overall donations income by 10%, growing sales from existing customers by 25%, and increasing the number of new customers by 30%. Developed and implemented a successful online and offline marketing strategy, resulting in 190% increase in website traffic and 180% increase in engagement on social media.• Leveraged existing partnerships and successfully launched two digital PSAs, driving website traffic and donations by 50%.

• Established and developed relationships with Fortune 500 clients resulting in 10 new client wins, generating a total of $650K in new revenue.• Formulated strategic plans for selecting target clients within the small/mid-sized market and developed strategies to increase the Enterprise Account penetration rate in Southern Alberta by 15%.• Analyzed data, identified market gaps, and implemented market plans to optimize performance in the Enterprise Account market.• Spearheaded the development of business models to enhance customer acquisition and retention efforts.

• Developed and implemented plans to improve operational efficiency, resulting in greater customer service satisfaction scores and lowering call abandonment rate by 15%. Assisted in training new hires, providing leadership and sharing expertise, resulting in improved team performance and an increase in sales by 20%. Applied Six Sigma principles to streamline processes, leading to a 20% reduction in task time and reduction in inventory and motion costs.

During my service with the Canadian Armed Forces, I served as an Infantry Soldier and was responsible for executing tactical operations, maintaining rigorous physical and mental discipline, and working in high-pressure situations.

• Generated over 20% revenue increase in assigned territory, developed successful product introduction strategies to retail customers in Eastern Ontario, and drove adoption rates up 32%, resulting in increased sales.• Utilized market analysis and customer feedback to identify key strategic targets, designed a customer service program to ensure customer retention, and collaborated with the product team to launch new products.• Enhanced customer relationships by providing personalized support and guidance on product selection and usage, heightening the level of engagement among targeted customers.I successfully ensured the revenue growth of my current territory while effectively introducing the new product line. My role involved strategic planning, customer relationship management, and team coordination.