IBM DemandTec offers breakthrough Consumer Demand Management software products that optimize pricing and promotion decisions for retailers and manufacturers by aligning business strategies with customer demandResponsibilities • Develop and execute Implementation project plans, meeting all deliverables and deadlines • Own the relationship with each of his/her assigned customers and ensure complete customer satisfaction and referencability • Present to and interact with senior and middle-management executives • Design and conduct customer training on how to use DemandTec applications and services • Provide ongoing customer support on use of DemandTec applications and services • Facilitate required transfer of data and information between customer and DemandTec • Conduct ad-hoc analyses leveraging Consumer Demand Models • Function as the primary point of contact between customer personnel and the DemandTec staffAchievements• Managed and Implemented the first 3 wave roll outs of a large North American Grocery Retailer with multiple banners and 1300 + Stores• Managed and Implemented the first 2 wave roll outs of a large Brazilian Grocery Retailer with multiple banners/formats across Brazil• Managed and Implemented multiple Retailer / Category Roll outs for 3 Large American CPG Manufacturers• Researched and provided a working technical solution using VBA, for sourcing and sending display data for the retailer when their present system did not provide an efficient means of extracting this.• Developed and Implemented a data cleansing tool using VBA, to simplify the content work process which is vital for producing sound pricing models.• Developed and Implemented Multiple VBA driven custom reports to increase customer insights when using the Demandtec Software.

Tasti are a food manufacturer based in Auckland, New Zealand. Tasti specialize in producing a wide variety of nutritional snacks bars for the Australian and New Zealand market industry. Products include Muesli Bars, Fruit Bars, Cereal Bars, Multi Layered Bars and many other interesting concepts. Tasti produce a lot of supermarket private label bars and co-manufacture for well known multi national food companies as well as having a successful and innovative range of 'Tasti' branded bars.Responsibilities (Contractor)• To contribute to the company’s Sales and Operation Planning Process by filtering Market Information Sources to provide accurate and timely monthly reporting structure and delivery, as well as prepare category review presentations to further improve understanding and performance in the current environment• To achieve “EAN Net ready” status for the Australian Retailer ColesAchievements• Established monthly overview meetings with Data Agency Aztec Information Systems, for added market insights and industry knowledge• Coordinated Monthly Market Report setup and delivery through Aztec Information Systems• Setup “Information Hub” for all commonly used info sources including Market Reports above, this allows easy and common access ensuring maximum and most efficient use of all information sources available• Coordinated and implemented process to achieve “EAN Net ready” status for Tasti Products, at the Australian Retailer Coles

ACNielsen Corporation is the world's leading provider of market research, information and analysis to the consumer products and services industries, as well as to government and social services. More than 9,000 clients in over 100 countries rely on ACNielsen's dedicated professionals to measure competitive marketplace dynamics, to understand consumer attitudes and behaviour, and to develop advanced analytical insights that generate increased sales and profits. The company provides four principal market research services: Retail measurement, Consumer panel research, Customised research and Media measurement,In addition, ACNielsen markets a broad range of advanced software and modelling and analytical services.Responsibilities To manage and further develop the relationship between ACNielsen and the FMCG Accounts – Lion Breweries, Lion Wines & Spirits, Imperial Tobacco, Reckitt Benckiser and Johnson & Johnson. Manage the data and information needs of the client to provide timely and accurate analytical support, and reports whilst continually vigilant of improving deliverable’s through innovative initiatives from ACNielsen. Assisting clients with Project Management as required. To provide installation training and development of ACNielsen software to the clients as deemed necessaryAchievements• Instigating and overseeing data cleanup project of Beers Wines and Spirits category to dramatically improve data accuracy and report integrity.• Assessed, developed and implemented, data and software training programs for Reckitt Benckiser and Imperial Tobacco• Developed Trade Marketing Desktop Suite allowing easier and greater access to reporting and insight for Lion Nathan

Nestle Purina is one of the top suppliers of pet food in the UK, with well known Brands such as Felix, Go Cat, Bakers, Winalot and ONE.Responsibilities• To assist the Account Manager with strategic planning and execution in order to maximize opportunity and minimize risk with the current Safeway/Morrisons merger.• To manage and coordinate ongoing promotional activities within the Safeway/Morrisons Retail account, including the development of new product launch strategies and point of sale material.• To provide accurate and timely sales and market information, continuously tracking and monitoring Nestle Purina and Competitor sales and promo activity.• To identify activities and promotional mechanics which offer greatest return and maximize Nestle’s strategic plans in the accountAchievements• Development, coordination and execution of mechanic and point of sale, for the following product launches in Safeway/Morissonso “Felix Tasty Win a Mini”o “Purina ONE win a trip to see the Big Cats” Safari to South Africao Identification of key defensive activities to control competitor growth in categories deemed necessary by Nestle Purina strategy resulting in a gain of 10 share points in Safeway Morrisons over a 3 month period

Responsibilities To manage and further develop the relationship between ACNielsen and the Retail Accounts – ASDA, Woolworths PLC, Fuller Smith and Turner, Hall and Woodhouse, Shepherd Neame. Manage the data and information needs of the client to provide timely and accurate analytical support, whilst continually vigilant of improving deliverable’s through innovative initiatives from ACNielsen. Assisting clients with Project Management as required. To Prepare and Present- Christmas Wine Category Overview to the ASDA Beers Wines and Spirits Category Management team, inclusive of senior management.- Christmas Confectionery Category Overview to the Woolworths Category Management team.- Monthly total turnover market share reports for ASDA and Woolworths Marketing teams, inclusive of Senior management. To provide training and development of ACNielsen software to the clients as deemed necessaryAchievements- Set up new presentation format for Christmas Wine Category overview for ASDA to deliver clear concise information which could be acted on immediately, ASDA requested that more wine analysis be done in the same format so the information could be acted upon.- Set up new presentation format for Christmas Confectionery Category overview for Woolworths to deliver clear concise information which could be acted on immediately, Woolworths requested that all their current reports be reviewed to follow this format

Goodman Fielder NZ is Australasia’s largest food company and employs over 16,000 employees. Goodman Fielder NZ is best known for it’s trusted icon brands such as Quality Bakers, Bluebird, Meadowlea, and Ernest Adams. The NZ division of Goodman Fielder employs over 3000 employees, turns over one billion dollars PA and is market leader in 25 Grocery categories.Responsibilities- To successfully manage market leadership within the Woolworths NZ Account and achieve the Net Sales Budget within multiple categories- To drive account performance through effective category management focusing on ROI (Return on Investment) and the on-going development of business relationships with Woolworths NZ.- To provide the Field Sales Team with executional direction and support to achieve key targetsAchievements- Achieved F02 budget in Snack Foods- Reviewing the Snacks Portfolio ($50M +) and improving category performance from –5.3% decline MAT to +8.2% growth MAT which translated to approx. $900k @ EBIT- Reduced the cost of doing business by approx. 15% by streamlining deal processes resulting in a 60% reduction in Credits due to pricing errors

Responsibilities To manage and further develop the relationship between ACNielsen and the Retail Accounts - Woolworths (NZ) Ltd, BP Oil and Liquor King. Manage the data and information needs of the client to provide timely and accurate analytical support, whilst continually vigilant of improving deliverable’s through innovative initiatives from ACNielsen. Assisting clients with Project Management as required. To Prepare and Present- Monthly market share reports to the Woolworths Category Management team, inclusive of senior management.- Monthly total turnover market share reports for Woolworths Marketing team, inclusive of Senior management and CEO- Quarterly Reviews for each client, detailing current market trends (GDP Consumer Price Index, Immigration etc), YTD turnover and market share performance to the Marketing and Senior management teams. To develop induction program on all ACNielsen products and services, for new client employees To provide training and development of ACNielsen software to the clients as deemed necessaryAchievements- Developed and implemented a Quarterly Review Process and Presentation for Senior management, which integrates the relevant aspects of ACNielsen Homescan & Media Data and Current market trends- Redeveloped the customised Category Management reports to incorporate ACNielsen’s new “Nitro” software, improving processing efficiency from 24hrs to 30 mins.- Streamlined the receipt of Woolworths turnover data to ACNielsen , achieving 100 % accuracy- Developed a comprehensive and customised training program for the Category Management Teams and Senior management of each Account