Scott Stone Email & Phone Number

Stamford, Connecticut, United States

Led consumer and category insights function for $600MM+ pet care consumer packaged goods company.Identified and optimized ways to improve the efficiency and quality of monthly reporting and cut processing time by more than 50%.Innovated expanded monthly brick and mortar and ecommerce toplines with well received insights.Led initiative to redefine and improve custom reporting capabilities and collaborated closely with multiple brand teams and vendors.Proactively supported key initiatives including line reviews, brand plans, and acquisitions utilizing customized and syndicated data. Created custom analyses identifying areas of growth utilizing Nielsen, Profitero, Stackline and APPA data.Initiated consumer tracking service utilizing net promoter score.Managed relationships and negotiated contracts with data providers to ensure deliverables and insights met the business needs.

Wilton, Ct

Collaborated closely with sales and clients' promotion and brand managers on analytical issues and test design to provide actionable insights.Created analyses based on fact based selling which supported the analytic needs of Sales teams including the presentation of program results to clients.Led training sessions designed to inform sales personnel of available marketing research and insights techniques.Worked daily with syndicated data sources such as IRI Unify.Independently managed portion of company's media evaluation for US and Canada.Assisted in design and implementation of process improvement to increase department output of controlled store tests.Analyzed loyalty card data and copy testing research for clients.Designed and analyzed custom survey research for clients including Kraft, GSK, Ford, Walmart and LensCrafters.Managed one direct report and trained on market research and insights.Managed research initiatives for retailers, including alternative classes of trade including Convenience and Office.Led cross-functional task force to design and implement customized Canadian scanner sales tool.Served on a cross-functional task force to evaluate and implement new product introductions.Created custom print efficiency and media substitution studies analyzing TV, print, FSI and in-store.

Created custom issue specific presentations analyzing scanner data, pricing, promotion and advertising data.Directed on-site syndicated data suppliers including Nielsen.Created periodic topline reports analyzing industry trends in various HBA categories.Analyzed syndicated international consumption and warehouse data.

On-site manager on Pepsi-Cola account supporting the Fountain Beverage division at Pepsi-Cola headquarters.Assist Pepsi Corporate and Field Sales Force in developing sales presentations; presenting during sales meetings to Pepsi clients and prospects; training new Pepsi staff; supporting the Pepsi booth at national restaurant shows and client trade conventions; daily exposure to all levels of Pepsi management.Account management; proactively bringing new ideas and uses of the system to client; account penetration (all levels); account renewal.

Created and presented custom analyses using store and panel data to senior sales and marketing staff; addressing sales trends, distribution, merchandising and promotion.Managed daily operations for portions of $2MM+ business.Proposed and sold in custom analyses to new and existing clients.Presented analyses and trained internal personnel.Created and maintained custom databases for clients.Trained internal personnel on proprietary software and procedures.

Bachelor Of Arts - Ba, Political Science

Education record