We're a creative agency and production partner based in Los Angeles. We tell stories for brands and athletes that make an impact in culture. http://www.therecleague.com/Scott@therecleague.com

Guide the strategic vision and creative execution behind all multimedia promotion for ESPN’s Major League Baseball, The Masters, British Open, Little League World Series and New York City Marathon properties.Serve as the primary contact for external marketing communications with MLB, Augusta National, and R&A.Led the campaign briefing, development and execution for the ’15 Masters campaign.Continued to provide strategic and creative consultation to the College Football and Playoff marketing teams.

Manage the tactical planning and execution of marketing campaigns promoting ESPN College Football and College GameDay.Led the strategic development and implementation of the 2012 and 2013 College Football and College GameDay marketing campaigns. Wrote the marketing briefs, manage daily communications with creative agencies and internal creative teams, and oversee delivery of creative materials. Explored opportunities to meaningfully extend College Football and College GameDay messaging across TV, print, OOH, digital, off-channel and social platforms. Led new strategic direction and creative concepts for the anthemic launch spot, regular season and post-season priority games including the five BCS Bowl games. Managed the weekly production process for College Football and College GameDay to highlight the crucial matchups, influential players and key storylines. Championed a shift in promotional strategy to reduce production costs while maintaining award winning creative campaigns.Manage team responsible for maintaining the College GameDay social media platforms. Collaborated with production on in-game social integrations and regularly experimented with new social tactics. Generated social revenue via custom sales packages. Grew Twitter following by over 65% and Facebook fans by 16% during the 2012-13 season.Expanded roles and responsibilities by assisting with strategic, creative and executional development surrounding the launch of the SEC Network.Hired, trained and managed the Marketing and Social Coordinators.

Supported the concepting and execution of integrated marketing campaigns for College Football, College GameDay, NASCAR Nationwide & Sprint Cup Series, Tennis and Horse Racing. Organized and supervised TV production shoots for College GameDay from pre-production through on-air delivery. Contributed to the overall strategic approach, execution and growth of the College GameDay social media platforms.Managed Facebook and Twitter on a daily basis: generated content, created conversations and interacted with fans. Also, managed and appropriately allocated multi-million dollar budgets by conducting LRP exercises and providing monthly forecasts and updates.

Assisted with the strategic direction and creative development of advertising initiatives for Green Mountain Coffee, Davidoff and Sharpie.Coordinated production schedules, deliverables and legal approval of concepts and scripts from both the client and in-house creative teams.Managed and organized invoicing, vendor payments, monthly billing and purchase orders.

Sports Marketing Intern