Fashion Buying And Merchandising Director
CurrentLead and manage the buying teams for men's lower ground floor, ladies contemporary and designer floorsOverall responsibility for the fashion direction as well as topline sales and ebidta of the above businessesResponsible for budgets, space allocations, marketing, VM, and targets by brands across mens and ladies RTW and concessionsUpdated the fashion offer by adding world class brands such as Proenza Schouler, Thom Browne, Loewe, as well as up and coming brands such as Mary Katranzou, Public School, Courreges, AWAKE, and negotiating distribution in advance for the Raf Simons designed Calvin Klein CollectionAdded Gucci footwear for both men's and ladies shoe salons in fall 2016Increased womens contemporary business by 33% in 2016 by increasing mix of new and niche brands to 80 percent of the floor, new key brands include Needle and Thread, Cecile Copenhagen, Vivetta, Mira Mikati, and Rachel Comey.Head of all Liberty Collaborations domestic and worldwide, including creating and executing the LibertyxUniqlo collaboration, the largest collab to date, sold in 1000 doors worldwide and generating in excess of 600k£ im the the Liberty flagship and website. Conceived, designed, and executed the Liberty Sleepwear Collection, which generated 1.1 million pounds in store and online in it's first yearActed as Creative Director and chief fundraiser for the Liberty Fall 2016 Fashion Magazine, the biggest marketing vehicle of it's kind in the history of the businessAttend relevant runway shows in all the fashion capitals, consistently striving to seek out and bring new and exciting brands into the business and developing exclusive product with themPartner with VM and Marketing heads to insure Liberty tells the most compelling story from start to finishPartner with Managing Director and Executive Chairman on development and execution of all long and short term business plans as member of Executive Committee