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Positioned with 20+years of experience in transformational leadership and publishing to provide consultation and services improving sales management, production management, cost reduction initiatives, operational efficiencies and effectiveness or talent management.Major strengths in high-performance consistency, driving revenues and increasing profitability, business growth, customer and B2B sales, business operations, multisite management, establishing goals and exceeding expectations, prospecting, sales metrics, pressroom oversight, graphic design, production layout, concept development and execution, publications, newspapers and magazines, news judgement, cross-functional creative team development, advertising sales, current trends in video marketing, digital marketing sales, web product sales, communication to all levels, reader expectations and core audiences, story packages and article pages, maximizing visual impact, as well as management of photographers and illustrators.Particular areas of expertise include transformational leadership, complex spreadsheets, strategic planning, cross-functional team building and leadership, budgeting and forecasting, active listening, printing and production processes, sales team management, cost reduction initiatives, quality assurance, inventory management, cost benefit analysis, business process improvement, collaboration and facilitation, servant leadership, writing, editing and proofing, content development and accuracy, editorial and technical writing, customer engagement and satisfaction excellence, contract negotiations, motivating and mentoring sales leaders, sales operations and processes, publishing technologies, driving vision and change, proactive and innovative problem-solving, along with HR processes and talent management including employee training, coaching and mentoring.
Woodie Media - Chester County Independent
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Chief Executive OfficerWoodie Media - Chester County Independent Mar 2024 - PresentHenderson, TnNewspaper and Consulting
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Director Of OperationsMagic Valley Publishing Co., Inc. Feb 2023 - Jun 2024Camden, Tennessee, United States -
Group PublisherMagic Valley Company, Inc. Apr 2019 - Mar 2023Henderson, Tn
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Advertising DirectorLakeway Publishing, Inc. - Tullahoma News Aug 2018 - Mar 2023Tullahoma, TnResponsible for sales and management of advertising staff for a three-day a week newspaper in a community of 20,000.
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Group PublisherChester County Independent Mar 1990 - Mar 2018Henderson, Tn AreaDedicated to the welfare of Chester County. Hometown Newspaper.Group PublisherSuccessfully managed a circulation of over 22,000 for several newspapers.Motivated a sales team improving revenues along with growth of advertising revenues.Established successful growth through additional special sections and stand-alone publications, plus a variety of web and digital services, such as reputation monitoring, SEO, social arena and website development.Galvanized outstanding content and design.Organized and managed all aspects of 5 publications, in addition to the web printing facility with an annual budget of over $3M with 40 employees at 5 locations, driving short and long-term results on strategic plans.Directed, operated and maintained all aspects of human resources at multiple locations, as well as prepared budgets, meeting and exceeding expectations.Authored job descriptions, interviewed and prepared job offers for both professional and non-professional personnel with department heads.Gained buy-in understanding the needs of employees and providing them with the tools and leadership development, succeeding through teamwork.Proven record of success with change management, developing a sound plan and achieving positive results.Achieved the coveted Sweepstakes Award at the annual Tennessee Press Association (TPA) Awards Banquet 3 separate years for outstanding content and design.Facilitated meetings with each publisher on a weekly basis, discussing issues in individual markets and developing plans meeting budget expectations. -
Co PublisherChester County Independent 1980 - 1990Henderson, Tn AreaCo PublisherSpearheaded research and investigations, in addition to writing news stories and the layout of newspaper pages.Prepared and processed bank deposits, paid invoices, billed customers, as well as completed tax forms and filed all required documents. -
Administrative PositionsChester County Independent 1975 - 1980Henderson, Tn AreaAdministrative PositionsExcellent track record exceeding expectations in several different capacities, including delivering newspapers and equipment repair, along with administrative and operational accountability.
Scott Whaley Skills
Scott Whaley Education Details
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Business Administration And Management, General
Frequently Asked Questions about Scott Whaley
What company does Scott Whaley work for?
Scott Whaley works for Woodie Media - Chester County Independent
What is Scott Whaley's role at the current company?
Scott Whaley's current role is CEO of Woodie Media and Chester County Independent.
What is Scott Whaley's email address?
Scott Whaley's email address is sw****@****ent.com
What is Scott Whaley's direct phone number?
Scott Whaley's direct phone number is +173198*****
What schools did Scott Whaley attend?
Scott Whaley attended Freed-Hardeman University, Middle Tennessee State University (Mtsu).
What skills is Scott Whaley known for?
Scott Whaley has skills like Newspapers, Publishing, Editorial, Advertising Sales, Journalism, Media Relations, Advertising, Publications, Magazines, Headline Writing, Ap Style, Online Publishing.
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