Canadian Professional Management Services Inc. (CPMS) is a national management consulting firm. Its mission is to assist organizations to build legitimate leaders through professional development, education, conferences, and consulting services. The companies programs incorporate best human resources practices taken from a combination of real workplace experiences and traditional academic studies.

Consultant to business and media. Available to assist clients in all aspects of their consumer response marketing needs. Managing direct marketing, cataloging and direct response sales needs.Experienced in audience development and retail distribution.

I managed the sales and distribution of 45 magazines with combined press runs of close to 10,000,000 copies per year. Introduced new distribution systems to save money, introduced direct response techniques to build readership and was able to effectively reduce staff without impacting deliverables.• Lead the department during significant change from a print model to a content delivery audience management model. Staff are now able to service customer needs over a variety of… Show more I managed the sales and distribution of 45 magazines with combined press runs of close to 10,000,000 copies per year. Introduced new distribution systems to save money, introduced direct response techniques to build readership and was able to effectively reduce staff without impacting deliverables.• Lead the department during significant change from a print model to a content delivery audience management model. Staff are now able to service customer needs over a variety of platforms• Utilized my knowledge of Canada Post rates and regulations to save Canada Wide Media’s large publishing customers tens of thousands of dollars in postage per year. • Identified cost inefficiencies with the contracted national newsstand distribution company and replaced it with a more dynamic and efficient local individual. This changed increased our revenue per sale by over 3%• Significantly improved TV Week magazines visibility on local newsstands after years of erosion. Doubling exposure in some cases by working directly with chains at the store level. This has minimized decline of the magazines sales extending its life cycle for two to three more years• Launched distribution systems for Alberta Home, Chinese BC Home and BC Living magazines maximizing visibility in their marketplaces• Managed the efficient absorption of new magazines into the department while decreasing staff. Show less

• Blended circulation operations for Business in Vancouver, Western Investor, Employment Paper and Contacts Database Marketing. This allowed us to reduce staff and share data to cross sell products• Completed a cost analysis resulting in the automation of mail preparation of direct mail packages and brought flyer printing operations in-house reducing cost and improving flexibility of opportunities after an extensive analysis on cost savings• Managed circulation sales, marketing and… Show more • Blended circulation operations for Business in Vancouver, Western Investor, Employment Paper and Contacts Database Marketing. This allowed us to reduce staff and share data to cross sell products• Completed a cost analysis resulting in the automation of mail preparation of direct mail packages and brought flyer printing operations in-house reducing cost and improving flexibility of opportunities after an extensive analysis on cost savings• Managed circulation sales, marketing and distribution of Business in Vancouver, The Western Investor, Canadian Investment Journal and The Employment Paper • Managed verification of data and list sales for print and electronic directories• Analyzed the electronic list sales operation and determined that the division could not become profitable. This resulted in the elimination of the list sales division which at the time was losing up to $10,000 per month Show less

Director of Circulation at the Brandon Sun and Penticton Herald.• Executed the sales, marketing and distribution of the daily Brandon Sun, the Sunday Winnipeg Free Press (in Brandon’s market area) and the free distribution Westman Review• Developed a program to convert the newspapers subscribers to prepayment. Lifting subscriber participation from 40% to over 80% • Within months of joining the Sun I received the resignation of our contracted trucking company which necessitated… Show more Director of Circulation at the Brandon Sun and Penticton Herald.• Executed the sales, marketing and distribution of the daily Brandon Sun, the Sunday Winnipeg Free Press (in Brandon’s market area) and the free distribution Westman Review• Developed a program to convert the newspapers subscribers to prepayment. Lifting subscriber participation from 40% to over 80% • Within months of joining the Sun I received the resignation of our contracted trucking company which necessitated replacement of our entire rural trucking system covering an area of 25,000 sq kms per day within six weeks. By rethinking the entire system I was able to build a system with greater coverage and reducing cost by over 10%• At the Penticton Herald by incorporating direct sales techniques, 1998 was the first year of positive circulation growth the Herald had experienced since 1995 Show less

Circulation consultant to a number of British Columbia publishing companies.

Managed the circulation, sales and distribution for Western Canada's largest magazine publishing company.

Part of the core team to launch a weekly business newspaper, Business in Vancouver. Grew paid circulation from 0 to 10,000 in three years.

Retail display representative

Summer Intern Reporter.