Senior Manager, Email Marketing
CurrentResponsible for the company's email marketing channel. This includes end-to-end campaign planning including strategy, establishing promotions, creative development, segmentation and hygiene, QA, execution, deliverability, best practices and reporting of KPI's. Also responsible for department budgets, goals, vendor contracts, and staff management. Thorough knowledge of email KPI's, testing, analytics, and CRM. Very familiar with Excel, Dreamweaver, Photoshop, CSS and HTML.