Scott Andera Email & Phone Number

Greater St. Louis Area

Assigned to lead website operations, including posting & enhancing content for three major brands: finance-commerce.com, molawyersmedia.com and minnlawyer.com, plus several other subsites. Report directly to Director of Digital Operations. Oversee the editorial content on multiple social media accounts. Create and manage several regular editorial and advertising e-mails, as well as marketing e-mails for outside companies.• Leveraged SEO, content and social media skills to play a key role in year-over-year traffic increases for my three main websites: 246% for minnlawyer.com, 99.5% for molawyersmedia.com and 19.1% for finance-commerce.com.• Streamlined the preparation and publication process for more than 40 special sections a year among the publications assigned to me, working with editorial and advertising staff to ensure high-quality content while meeting tight deadlines.• Led molawyersmedia.com in winning Best Online Newspaper or Website award in the 2023 Missouri Press Association Better Newspaper Contest.• Wrote code, using CSS and HTML, to improve the presentation of multiple special sections and event sites.

Greater St. Louis Area

Assigned to write breaking news and feature stories for STLtoday.com, which drew 2.345 million page views and nearly 600,000 new users in 2018 while managing multiple concurrent projects on tight deadlines. Reported directly to Digital Editor. Supported Digital Editor in helping with content, distribution and marketing. Contributed frequently to multiple social media accounts.• Played key role in boosting STLtoday.com website traffic by 2% in 2018 and helping STLtoday.com win the Best Website award in the 2018 Missouri Associated Press Media Editors contest.• Created database to organize reusable STLtoday.com content, allowing writers and editors to increase search and internal referral traffic through use of contextual links.• Analyzed reports from push notifications and created guidelines to help editors optimize content and timing, increasing traffic from the STLtoday.com news app by 17.5% in two months.

West Palm Beach, Florida Area

* Edited and wrote breaking news and feature stories for PalmBeachPost.com, which garnered 300,000+ page views per year, while managing multiple concurrent projects on tight deadlines. Supported Digital Audience Editor in supervising web production staff, and contributed frequently to multiple social media accounts.* Played key role in boosting PalmBeachPost.com website traffic by 22% in 2016, increasing traffic on MyPalmBeachPost.com by 130%, and growing readership audience on assigned social media accounts by 24.3% by leveraging SEO, social media and distribution skills.* Helped implement new content management systems and SMS alerts; trained users, performed QA testing, conducted troubleshooting, and created documents to help users save time and streamline operations.* Appointed to serve as newsroom’s point person for video strategy and analytics; partnered with vendors and department heads to optimize video traffic and enhance user experience.

West Palm Beach, Florida Area

Assigned to write and edit sports stories, and design sports pages; reported directly to Sports Editor. Wrote NFL game picks and capsule previews for Sunday print editions, and oversaw all design elements.* Supervised night desk of 7 to 12 editors for daily and special coverage print sections as required; selected news stories, and ensured all deadlines and quality guidelines were met. * Served as Copy Chief for print edition, and gave final approval on headlines and all text in sports section.* Oversaw creation of football preview sections, which won multiple Associated Press Sports Editors national awards.

Orlando, Florida Area

* Wrote weekly sports media column and regular hockey column covering local minor league team and NHL at large. * Played key role in creating and contributing to special sections that won numerous national annual APSE awards for excellence. * Served as designer and copy chief for print edition, and gave final approval on headlines and all text in sports section.

Fargo, North Dakota Area

* Reported directly to Sports Editor, and supervised night staff of 2 full-time editors and 2 part-time writers.* Initiated content, created, designed, and wrote “The Bottom Line,” well-received, offbeat daily sports commentary feature that ran on sports section’s front page for more than 1 year. * Wrote occasional sports opinion and commentary stories, and assisted in planning sports sections.* Edited and designed news stories, photo captions, and headlines for print and online display.* Helped create design guidelines and graphic elements for daily use in the sports section.

Sioux Falls, South Dakota Area

* Assigned to cover high school games, write game stories, develop sources, and interview players, administrators, and coaches; wrote feature stories on tight deadlines. * Served as beat writer for University of Sioux Falls football and men’s basketball teams; wrote game stories, features, and weekly notebooks on school’s other sports teams.