Yankee Security Convention inc. is 39 year old organization that is a"not for profit" education convention. Yankee security has been the northeast's largest training and trade shows focused on the locksmith and security hardware industry. We Partner with local trade associations through out New England to provide over 28 different classes and a trade show with 0ver 80 exhibitors displaying the latest in product and services. We also provide scholarships for individuals desiring to get into the locksmith industry. I provide marketing and operational expertise for the convention overseeing registration, automation and overall marketing.

Utilizing a variety of tools and experience to help business's develop effective operational sale and marketing plans. Provide promotional guidance, event management, sales training and leadership along with project planning. Provide perspective from corporate home office sales and marketing leadership plus many years of field sales training and execution in helping with businesses attract customers, improve service and manage supplier relationship.Business Development, Marketing and Sales Strategy to Grow by!

Enjoyable and challenging engagement at Bouvier Insurance leading sales team development. In a short period I was able to bring on 4 new producers, guide existing new producers to meet goals, and help direct record setting new business growth.

Lead the development and execution sales support strategies across multiple business units to support new senior leadership enterprise focused model. Improve efficiencies of sales strategies and tactics to have positive impact on business production. Develop a collaborative team environment with a mindset focused on accountability.• Transformed a vendor platform to and enterprise wide web based tool which is transferable to multiple business insurance units and personal insurance, with consistent branding and website “look and feel”. This new platform increased agency engagement by 20% and increased new business flow for engaged agents 5-30%. • Developed an affiliate marketing platform to provide a turnkey communication strategy. Focused on prospective business insurance prospects to attract previously quoted accounts. The program resulted in conversion of targeted accounts and over $200,000 of profitable new business. • Coached and guided team during start up and transition phase of new organization to improve effectiveness and engagement. Developed ongoing reporting capability for team to effectively manage workload, process. Analyzed quantifiable results to strategically manage resources.

Responsible for developing Agribusiness branding, improving agent penetration and maintaining retention and growth during a firming market. Provide guidance to Regional Vice Presidents in developing local growth strategies and sales skill development for underwriting and operation staff. Develop alternative distribution model to target direct customer contact center for sales and service. • Strategically implemented rate strategies for profit improvement while minimizing retention impact. 3 year average rate increase of +8 to 10% with retention of 85-88%.• Improved on sales training program as well as advertising and marketing initiatives. Facilitated advanced Professional Sales Skills (PSS) level II for countrywide underwriting teams. • Developed print and out of home advertising strategy resulting in improved brand recognition.• Liaison with other commercial divisions for strategic plan development with a focus on marketing, distribution management, event management and cross sell opportunity.• Developed partnership with major third party Personal Insurance carrier to target their members seeking Agribusiness coverage, resulting in over $4+M in new business over 3 years.• Conducted on going analysis of the marketplace and distribution force in order to maximize cross sell opportunities and improved market penetration by 2 points.

• Guided countrywide national relationships with the top insurance brokers and senior company leaders to improve enterprise wide penetration within assigned brokers.• Provided assistance to local and regional employees to capitalize on changing markets and agency management issues. Developed business plans and initiatives to insure maximum growth from our customers.

Numerous underwriting, sales, marketing and territory management positions starting in personal lines and developing in to commercial lines. These positions where located within regional offices in the south west and Northeast. They included product / underwriting development, strategic planning, affinity program development and territory management.