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I’m more than just a marketing leader – I'm a catalyst for brand ignition. From global CXO programs at Google, sparking record engagement across continents, to pioneering revenue-fueling Partner marketing, my impact spans boardrooms and main streets. I spearheaded iconic events like Google I/O 2019, crafting developer experiences that leave a lasting legacy. Even as the founder of Small Business Saturday at American Express, I empowered entrepreneurs through countless campaigns and 30+ major market events. My data-driven leadership, wielding advanced analytics like a furnace, optimizes strategies for tangible results. From vision to execution, I excel in integrated campaigns, always with a laser focus on elevating customer experiences. Community building is my heartbeat, and my passion for innovative marketing practices translates into tangible results that propel brands forward.
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Director, MarketingTransunionNew York, Ny, Us -
Vice President Global MarketingKroll Apr 2024 - PresentNew York, Ny, Us -
Global Cloud Cxo Marketing ManagerGoogle Jul 2023 - Dec 2023Mountain View, Ca, Us -
Cloud Partner And Solutions Marketing ManagerGoogle May 2022 - Jul 2023Mountain View, Ca, Us• Crafted numerous impactful high-touch Google Partner events by developing comprehensive strategies, marketing materials, and campaign assets, including the successful Cloud Partner Forum, Partner Advisory Council, and Cloud ISV Summit, as well as developer related workshops and field campaigns, owning all aspects from vendor management to budget forecasting. • Increased awareness and pre-sales readiness for Google's key growth initiatives for ISVs and GSIs product offerings, resulting in multiple winning Go-to-Market strategies and a quarterly sales increase averaging 15%. • Drove innovative multi-touch campaigns and roadshows, to unlock first-time sales offers from unmanaged partners on Google Marketplace, achieving significant gains in product and solutions adoption. • Developed and executed monthly Marketing webinar series, focusing on strategic marketing plays, tools kits, and expert guests, increasing viewership by 30% in one year. • Ignited product learner demand by directing Field teams to tailor assets and insights from programs, social listening, and user research for distinct communities, shaping future training and optimizing buyer journeys focusing on regional events. • Drove a groundbreaking cross-team DEI program, recognized with an innovative approach in fostering a more inclusive environment. -
Cloud Workspace Launch Marketing ManagerGoogle May 2021 - May 2022Mountain View, Ca, Us• Built educational launch campaigns, blog posts, and social media assets aimed at enterprise developers that propelled new features to a 22% brand awareness surge within the ecosystem and established a dominant market position. • Orchestrated marketing execution across channels (legal, sales, PR, PMMs, engineers) to seamlessly manage technical launch comms for 20+ Workspace products, driving product adoption for millions through engaging public blog posts for 100+ launches per year. • Led content strategy revamp project by creating roadmaps and customer journeys, resulting in 82% customer-identified improvement. -
Global Developer Relations Marketing ManagerGoogle Jan 2019 - May 2021Mountain View, Ca, Us• Led the global project management for the Google Developers Group Summit at Google I/O 2019, overseeing all aspects from content strategy and budget allocation to audience engagement and call for papers, breaking attendance records and achieved the highest rating ever, solidifying its position as a premier developer gathering. • Empowered a global network of Developer Group leaders as acting lead, fostering vibrant communities for learning and connection around Google products through impactful meetups, workshops, and field events, spanning diverse technical topics, igniting 18% membership growth in six months. • Mentored and coached developers worldwide, through webinars and live global events, propelling career advancement, nurturing professional networks, growing market training initiatives, and sparking collaborative learning within vibrant communities. -
Google Ads Global Marketing ManagerGoogle Dec 2017 - Jan 2019Mountain View, Ca, Us• Orchestrated the global Google Ads technical training workshop program, boosting attendance by 10% in the first year through strategic logistics, compelling content, and impactful lead gen & marketing initiatives. • Launched over 30 successful technical workshops across the Americas, EMEA, and APAC, achieving consistent 95%+ attendance and fostering meaningful engagement for global developers and digital marketers. • Accelerated developer engagement by orchestrating relationships across sales, channels, advocates, and developers. Leveraging community input, social listening, and user research, crafted impactful workshops and experiences, enriching training initiatives and fostering vibrant communities. -
Small Business Saturday Marketing ManagerAmerican Express Feb 2010 - Dec 2017New York, Ny, Us• Pioneered Small Business Saturday as a founding team member, by leading 30 markets in activations, experientials, Field marketing presence and strategic media buys, driving record customer spend. This innovative campaign boosted brand awareness and fueled significant user growth for AmEx Small Business products. • Leveraged my expertise in community engagement, program development, and marketing strategy to empower underserved communities and attract diverse learners. I designed impactful training experiences, crafted scalable marketing materials, and managed successful promotional activities, achieving a robust 47% increase in breadth learner engagement. -
Director Of Provenance ~ Global And Field EventsSotheby'S 2001 - 2008New York, New York, UsSuccessfully played a dual role as Art Research Director and Special Events Director. Prioritized and coordinated Sotheby’s needs and requirements while directing Asia Week Events and promoting sales in New York, London, and Hong Kong.Consistently delivered outstanding consumer experience and sales of 19th and 20th Century Arts and Antiques. Created and managed highly effective marketing campaigns to drive interest. Updated auction lists, incorporated his logistical expertise to ensure smooth-running auctions, and otherwise generated customer loyalty. In addition, effectively coordinated with consigners in setting contract terms, shipping operations, and generating condition reports.Marketing & SalesArt AuctionsResearchSpecial EventsNegotiations
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Frequently Asked Questions about Scott Nolen
What company does Scott Nolen work for?
Scott Nolen works for Transunion
What is Scott Nolen's role at the current company?
Scott Nolen's current role is Director, Marketing.
What is Scott Nolen's email address?
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What is Scott Nolen's direct phone number?
Scott Nolen's direct phone number is +141585*****
What are some of Scott Nolen's interests?
Scott Nolen has interest in Balmain, Lgbtq@facebook, The Deep End, Mexican Restaurant, Codeword, Community, Arts And Entertainment, Movement, Accompany, Good Room.
What skills is Scott Nolen known for?
Scott Nolen has skills like Social Media, Proposal Writing, Event Management, Program Management, Strategic Planning, Strategic Communications, Social Networking, Social Media Marketing, Organizational Development, Media Relations, Start Ups, Policy Analysis.
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